Don't jump ahead of yourself.

Without a well-designed website, there’s no point investing in SEO or a Google Adwords / Facebook campaign. That traffic will leave as fast as it came.

When it comes to converting web traffic, there’s no time to waste.

Website visitors spend, on average, less than 1 minute on a webpage. Half of all visitors leave in the first 15 seconds. Site-owners must impress visitors with a strong initial reaction.

How to get visitors stay longer on your website

Site hopping we call it (actually not only us). Web developers play a major role in this — slow loading time is the number one reason visitors leave a website. But web designers are just as important.

For example, a talented web designer optimises graphics for the web to decrease load times. But they’re also responsible for the overall layout and aesthetic of the website. It's the little things that matter, and even such tiny details as the wrong font, pixelated image or the location of a button can easily turn a visitor away from your site.

Not sure what this is all about? Let us take a look at your site and maybe we can provide some recommendations.

Typical example of a site hopper.

Usability design and why it's important.

User Interface / User Experience (UI/UX)

Basically, this is all about the actual ease of use of a website. Web design is so much more than just the initial impression. Once you’ve convinced the visitor to stay, you need to provide the user with the information they’re looking for. And not every user is going to land on the exact page they need.

User interfaces (UI), whether for a mobile app or a website’s navigation, are crucial in the user experience. A confusing UI is a death sentence for a website. If a visitor can’t easily find what they’re looking for, they’ll find another website.

One thing to always keep in mind is “testing testing testing”. Like with most marketing and advertising — we launch, we measure, we alter and we launch again. Testing and monitoring your website is extremely important.

Responsive Design

How people access the internet is constantly changing. Your website needs to be accessible in multiple formats: desktop, tablet and smartphone. We’ll design your website so it looks and feels the same way, no matter what device visitors use.

If you already have a website that is not optimised for mobile, but don’t want to start from scratch — an easy way out is to design just a mobile version of your site.