Build a custom-designed Magento website


We were tasked with developing a Magento e-commerce website for a new fruit and vegetables startup in Sydney.

Features:

  • Custom design
  • Magento CMS
  • Custom forms
  • Customer login
  • Various plugin and extension integrations
  • Eway payment system
  • E-commerce / online shop
  • Blog
  • Multipage website
  • Mobile responsive

Other services:

  • Purchase & manage domain name
  • Website hosting
  • Email hosting
  • Setup and maintenance of social media channels (Facebook, Twitter, Instagram)
  • Listings on various business directories and Google Maps
  • Google Analytics integration
  • SEO and SEM
  • Ongoing support and updates

Website assets — it’s like a branding guideline, only for the website.

We then also suggested to the client that a set of icons should be designed and used across all of their marketing.


This was a long process which took many turns. It all started off with a purchased template website and the name Fruitenomics. This has gradually changed, where eventually the client decided to drop the name, the template and rebrand the product.

Even the website backend had to change, as now the purchasing became a step-by-step process. New modules were added. Each page was custom designed, as opposed to editing a template. New logo was created. We helped purchase new domains as well as open new social media pages.

See some of the processes in the “Behind the Scenes” section below.


We were tasked with developing a Magento e-commerce website for a new fruit and vegetables startup in Sydney. Design was mainly outsourced, Art Direction provided by Shtudio.

ClientFresh FairServicesWebsite development, Project managementYear2016Linkwww.freshfair.com.auDesignJosh (outsourced)CodeShtudioProject managementShtudio

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