How do you design a logo for a transport company?

Throw their vehicles on top of each other and hope for the best. We did. After a little refinement — turned out great!

STG is one of the leading private shuttle bus and limo companies in Sydney. In keeping up with their recent growth, they approached us with developing a logo and website.


  • Wordpress CMS
  • Booking form
  • Blog
  • Multipage website
  • Mobile responsive

Other services:

  • Purchase & manage domain name
  • Website hosting
  • Email hosting
  • Setup of social media channels (Facebook, Twitter, Instagram)
  • Listings on various business directories and Google Maps
  • Google Analytics integration
  • Content writing
  • Ongoing SEO and SEM
  • Ongoing support and updates

First impression always lasts. No explanation required with this one.

Targeting families, singles, businesses and groups. Sydney Transport Group is for everyone.

Logo works well in it’s 100% cyan. Big or small, the symbol is easily recognisable and has limitless possibilities.

Website design & content writing

Our next challenge was to develop a website and write content for the entire thing. We also designed headers for the social media pages.

Version 02 of the website is here (but not live).

Version 1 of the website (current).

Domain purchase, social media & hosting

We managed to source our client with excellent names for both website and social media channels.

Sourced and purchased and for domain names. Researched and registered @transportsydney — for the major social media channels (Facebook, Twitter and Instagram)

You can’t do much better than that!

To top that off, we are using Facebook’s CTA button “Book Now”, which makes it a breeze for anyone to book their next ride, straight from the Facebook page.

Hosting of website and emails are currently managed by Shtudio.

Project in live usage

The buses now hit the streets of Sydney

We didn't design the car (in this case bus) stickers, but nonetheless — client went ahead and got these installed. Hard to miss one on the street. Some photos taken by us, others found on

Create a unique logo for a large transportation company in Sydney, Australia. The challenge is to try and show the variety of services they provide, without overdoing it. Shtudio, as usual, took the minimalistic approach to this.

ClientSydney Transport GroupServicesGraphic Design,Website,Corporate