Usually, a business website is its first connection with clients and potential clients. To a great extent, this first contact determines whether a casual visitor becomes a loyal, regular visitor and client or not. Because the site is the digital face of any business that markets online, investing time and money into it is worthwhile.

In this article, a few useful web development approaches for businesses will be discussed.

Different approaches

When looking at different approaches, keep in mind that businesses differ from each other and, therefore, all the approaches which will be discussed will most probably not apply to all enterprises.

Easy to work with

A “universal” approach which is true for all businesses is that a website is only successful if it is user-friendly, easy to understand, logically constructed and easy to work with. If not, the client will not come back for more visits. Not only must the front-end development (what the client sees on the site) be carefully planned and set up, but the web development agency must ensure that the back-end development is also done in such a way that the code and infrastructure are designed to make it easy to work on the site.

Responsive web across a variety of devices

According to a successful website development company Sydney an approach that is becoming very popular is that sites should be responsive and provide good user experience (UX) across mobile and desktop devices. In other words, clients must be able to interact with the site on any device. Easy navigation almost always guarantees the purchasing of products and/or services, or at least, more follow-up visits. Research has shown that generally speaking, most site traffic originates from browsing activities on a mobile device.

Relevant information on the website

Web development Sydney has the approach that because there is so much information available online, an important aspect of web development is to ensure that as much as possible relevant products/service information is available on the business’ site. Clients must experience that using the business’ site saves time and effort as they don’t have to search the internet every time – the information they’re looking for is on the business website.
To achieve good UX, a website should be developed in such a way that the visitor has access to

  • a homepage with general information,
  • primary pages with summaries,
  • secondary pages with more detail about the topics, and
  • tertiary pages, where needed, with more specialised details

Social media integration

Another useful approach is to integrate social media into the business’ website. Social media presence enhances consumer contact. Although creating links from the site to the business’s social media channels is a good start, the approach must be integrating third-party platforms into the site. This can be done, for instance, by including social media and Google reviews on the website to make it unnecessary for clients to go to these platforms to read more about the business – everything is also on the website.