SEO optimisation Sydney

Top 5 SEO Challenges to Look Out For in 2019 in Sydney

Online, only 3 things matter: “Location, location, location.” The better the location, the better chance of being seen and gaining customers. That’s why everyone is fighting for the prime spot - the first page of search results. For this, website owners turn to SEO optimisation services.

SEO company

Lately, though, it has become harder to rank on Google and other search engines. Their ever-changing algorithms, ads, and snippets have made it more difficult for organic search results to compete for the top spots. But there are other challenges. SEO optimisation experts in Sydney and all across the world has outlined the top 5 SEO challenges to look out for in 2019 as well as some techniques to overcome them.

Top 5 SEO Challenges to Look Out for in 2019

  1. User Experience

Being user-oriented doesn’t cut it anymore. Sites have to be user-obsessed. Search engines likes it when a site makes visitors happy. The challenge for web developers is to make everything on the site geared towards making the users’ experience better while ensuring the business’ goals and needs are still met. User experience is one of the most important ranking factor in search engines this year.

 

  1. Artificial Intelligence

AI has completely changed the way people experience the internet. Smart search results and tailor-fit ads have become important marketing strategies. The challenge for SEO optimisation services is understanding how AI “thinks”. Whoever can crack the way AI thinks holds the key to getting the best search outcomes.

 

  1. New Search Engines

Google has a monopoly on internet searches but SEO should not only be about Google. SEO is about visibility everywhere on the web. Take Amazon, for instance. People used Google for all their queries but now, some people go to Amazon when searching for a product. The challenge is ranking everywhere people search for things. If the site sells books, then it needs to rank everywhere books can be bought.

 

  1. Snippets

Snippets are search results that give users the exact answer to their question. Snippets are featured in a box on a prime spot that is referred to as “Position Zero”. Case studies show a significant jump in the click through rate and revenue of sites featured as snippets. The challenge is getting the site’s contents as a featured snippet.

 

  1. Responsive Web Design (RWD)

It was mobile-first web development in the last few years; but it’s now shifting to RWD. People use different screen sizes and RWD is literally a one-size-fits-all approach. RWD leads to good user experience and user experience leads to higher rankings. The challenge is in integrating RWD in the SEO plan.

One other big thing are your competitors. What are they doing, why are they ranking better? Competitors needs to be monitored in order to be on top of things, you need to know what they are doing, how they are ranking – and do better.

SEO optimisation services

Overcoming SEO Challenges

  1. Improve user experience by:
  • making the site easy to navigate.
  • making the site accessible and built with all kinds of users in mind.
  • concentrating on text readability.
  • organising the elements of the site strategically.
  • improving speed and response time.
  1. Adjust keywords by giving them new semantic values so they meet the AI requirements. For instance, instead of merely mentioning the keywords, explain and/or define them.
  2. For products, keywords, item descriptions, and content need to be more engaging and user-friendly.
  3. Optimise the site’s content for featured snippets by using a keyword research tool and other techniques.
  4. Make sure the site works appropriately on devices of all sizes.

Take note of the top 5 SEO challenges to look out for in 2019 and get that coveted prime location on the web.


Logo Design in Sydney, Australia

Key Steps that Make Logo Design Successful

When you see the iconic logos of brands like Google, Apple, and other giants; you probably marvel at the design, the details, and how a simple image could command such a reputation. However, do you also think about how the logo design came about? What did they go through to finally arrive at the finished logo people recognise and trust? What are the key steps that make logo design successful?

Why a Good Logo is a Must

A logo is the most vital graphic design aspect of any brand for two reasons.

  1. It’s everywhere - on your marketing materials, letterhead, packaging, business cards, brochure, website, and other company literature.
  2. It’s the first point of reference for potential customers because it’s the first thing they see.

Experts in graphic design in Sydney and their clients agree that a successful logo - one that embodies the brand and what it stands for - has the power to stir the audience’s emotions and call them to take action.

Create Logo in Sydney, Australia

Why Hiring a Professional for Logo Design is a Must

Paying a graphic design professional to make a professionally designed website and more importantly, a high-quality custom logo is one of the best investments any business owner can make. This is because a good logo:

  • attracts attention and wows customers.
  • gives the brand a positive identity and helps the business stand out.
  • tells the story, message, and promise of the brand.
  • increases conversion rates and boosts the company’s reputation.

Key Steps that Make Logo Design Successful

People might think that designing a logo that wows is a simple task. But in reality, creating a successful logo design takes days, if not weeks, of work following a tried and tested process.

  1. Briefing - The designer reviews the client’s needs and expectations on the brief.
  2. Researching - The designer conducts research on the industry, the company’s history, culture, competitors, etc.
  3. Brainstorming - The designer brainstorms ideas and possible designs.
  4. Sketching - The designer develops some design concepts.
  5. Designing - The designer creates mockups of the best designs.
  6. Presenting - The designer presents the mockup to the client for feedback.
  7. Revising - The designer makes changes if necessary.
  8. Delivering - The designer delivers the final logo and printing guidelines.

Graphic design in Sydney, Australia

Key Factors that Make Logo Design Successful

Additionally, to create a successful logo design, the designer has to take note of these factors.

  • Colours - Colours evoke emotions so the colour/s of the logo must be relevant to the message the business is trying to send to the audience. For instance, banks usually have a white and blue logo because they want to convey purity and reliability.
  • Relevant Images - Some imagery could also make a logo successful. However, images must remain relevant to the brand.
  • Simplicity and Accessibility - Logos should be simple and straightforward. Accessibility expert, Heydon Pickering, said, “The biggest enemy of accessibility is complexity.” A simple but powerful logo is not only accessible; it’s more recognisable.
  • Consistency - A logo must remain consistent across all media. This includes color, sizes, images, typography, themes, etc. Consistency is the key to brand recognition.
  • Something Extra - To really stand out, a logo must be memorable. This means adding something (a text, image, mark, etc.) that’s quirky and fun but memorable that people will remember.

A logo speaks a thousand words and a successful one speaks a million. These key steps that make logo design successful will ensure your logo communicates and evoke the audience’s feelings and encourage them to take action.


Web Development

Frontend and Backend Development: Web Development Principles and Differences

The internet, otherwise known as the electronic cat database, is a miraculous thing. Where people used to scour books, magazines, and other printed media for information for hours on end; now, all it takes is a few seconds of searching online. Humans have come a long way.

Most people gleefully use the internet for sharing information, research, or for entertainment (i.e. watching cat videos). However, most of them don’t really know much about the internet beyond their daily use and dependence on it. Take frontend and backend development; two subjects that non-geeks would probably find excruciatingly complex. They can’t be blamed; even programmers and other website development services experts sometimes don’t know the difference between the two.

Frontend Development

How the Internet Works

Very basically, the internet works by connecting a network of computers (a.k.a. the servers) with each other. These servers host the websites and all their files. Once these servers are connected, the user can then access the websites hosted by the servers.

Frontend and Backend Development

Web development can be divided into two: frontend and backend. These two are responsible for making the internet work.

Frontend development focuses on the "client side" of development which includes the content (text, images, videos), design (colors, typography, etc.), navigation (menus, forms), and other elements of the sites that users interact with directly.

Backend development, on the other hand, is everything users cannot and does not interact with, at least nothing that they can “see”. This includes all of the website code, the servers, operating systems, databases, APIs, etc.

Frontend and Backend Interaction

When a user requests for something on the frontend (i.e. “Googles” something); that request is sent to the backend (i.e. the code that runs on the server). The backend searches for the answer to the query and then sends back the data it found to the frontend. It’s a beautiful, well-coordinated dance.

Let’s break the dance down.

Frontend Web Development

The frontend is what the user experiences so its development is focused on creating a good user experience. Therefore, frontend developers need to understand code, design, applications and, even the basics of psychology. Frontend developers are responsible for the design, look, and feel of the site. They are responsible for ensuring a seamless user experience.

Frontend developers need to be proficient in the following:

  • HTML
  • CSS
  • JavaScript
  • Responsive Web Design
  • Perceived Performance

Backend Web Development

There’s a saying that it’s what on the inside that counts. That couldn’t be more true in web development. A beautiful looking website is useless without kickass backend support. The backend of an app or a site handles the calculations and other invisible interactions to ensure a site runs as expected.

If the backend is not developed properly, the site can run into problems like slow loading times, crashes, errors, and malfunctions. Backend developers are responsible for the functionality of the site.

Backend Development

Backend developers need to be proficient in the following:

  • PHP
  • Ruby
  • Python
  • C#, Java, C++
  • Databases
  • APIs
  • Web Services

You may not be a programmer. Your job might not even be remotely related to website development services. You may just be a simple internet user who’s just in it for the cat memes. Nevertheless, by understanding the meaning of and differences between frontend and backend development; you may just gain a new understanding of this miracle that has completely changed the world and the way people see it.


4 Points for the Proper Use of Search Engine Promotion for Keywords

People don’t need experts to tell them that if a website is not listed on the first or second page of a search engine, to a large portion of people, it practically does not exist. A brand loses business every time it falls to page 2+. Keywords are essential in driving organic traffic and ranking higher. How does one make their keywords for SEO work for them? Here are 4 points for the proper use of search engine promotion for keywords.

Keywords are Key

Keywords are phrases used to describe the website’s content. When a user types in a query on a search engine like Google; it uses those keywords to see if the content matches the query.

Keywords may not be the main ranking factor, but they are an important part of the SEO process and SEO optimization services, mainly because they are used in links and content. And links and content are the main ranking factors. If the keywords don’t work; the business will suffer.

Correct Use of Search Engine Promotion for Keywords

  1. Research

As with anything in life, the starting point for using SEO keywords is research; specifically, keyword research. Keyword research is done to find which ones to include on a web page. Doing research helps content writers create a content strategy based on the terms users are looking for.

research keywords

2. Search Volume

Take your keyword strategy to the next level by taking a look at the competitors and figuring out search volumes by season or location, etc.

seo optimization best

  • By Competitor - Either priorities high-volume keywords that competitors are not ranking for or high-volume keywords that they are.
  • By location - Target a specific location by filtering keyword research to specific areas. For example, SEO optimization for Sydney will make the website’s content more relevant to the Sydney users.
  • By season - Understanding seasonal trends has a lot of advantages when preparing a content strategy. It gives you the opportunity to plan in advance, make tweaks, and the push it around the time it’s most relevant to the audience.
  1. Intent

Understanding keyword intent is important in planning and executing a keyword strategy. When content creators understand the user’s intention when searching, they can deliver precisely what the users want. There are 4 types of intent:

  1. Navigational - searching for a particular website.
  2. Informational - searching for answers to questions
  3. Investigation - searching for info that could lead to transactions
  4. Transnational - ready to buy

When you are able to categories the keywords and understand intent; you can use the info to create a content strategy that ensures you meet users’ needs.

  1. Placement

Where the keywords are placed is just as important as what keywords to use. Poor keyword placement can hurt the search ranking and can hurt the reader’s eyes. Avoid keyword stuffing and spread out the keywords throughout the content. The tip is to write for humans and make the content readable.

Here are some ideas about where keywords should be placed:

  • page titles
  • meta descriptions
  • subheadings
  • content (body of the text)
  • images
  • links, urls, and social media updates

Startup Consultants: Why Theyare So Important

Starting a business, no matter the size, is a daunting task for first-timers. Tasks don’t seem to end. Questions keep popping up. The bills keep piling. Doubts creep in. It starts to feel like this is an entirely new field. And it is. How does one deal with the challenges of starting up a new business? A startup consultant. Here’s a brief example on startup consultants, why they are so important, and how to get one.

easy begin startup

The Challenge and the Solution

Startups are challenging: they are constantly in a state of uncertainty; resources are, more often than not, limited; and then there’s the the not-so-easy task of establishing a customer base to grow the business.

But the good news is that, from management to marketing to web development; there are people - experts - who can help. There are management and marketing experts, as well, as web development services experts to make any idea a reality.

Think of startup consultants like an OB/GYNs. They help the baby (idea) to be born into the world.

Startup Consultants: Why They are So Important

Startup Consultants Sydnei

  1. Management - First time business owners, especially younger ones, are a repository of bright ideas, fresh outlook, and tech know-how. However, those are not substitutes for managerial experience. Management consultants can provide management advice and practices to companies that don’t have much of it.
  2. Expertise - Choosing consultant from the same industry will guarantee that they have previous experience in the same niche. Not only will they have experience with assisting startups in general; they will also have experience in handling the same issues and challenges you will be facing. The experience these consultants bring to the table will help them develop strategies to overcome these industry-specific challenges.
  3. Assistance - Once the business is off the ground and starting to gain traction; the owner is going to need some extra help. This is why startup consultants are so important. Instead of hiring new employees - who would have to be trained and on boarded - for short projects or projects that are just starting; the consultants can serve as an extra set of hands and help lighten the load; no training necessary.
  4. Honest Feedback - Business owners, like proud parents, are so passionate about their babies that they don’t often see things clearly and objectively. A consultant will be able to provide honest, objective, and professional feedback that can steer the company back in the right direction.
  5. Thorough Market Research - Market research data is crucial in order to understand industry trends, predict customer behavior, and make sound business decisions. Not only will a startup consultant conduct research and interpret data for the company; their wealth of knowledge can provide valuable and bespoke suggestions and solutions based on the data.

How to Pick the Right Consultant

  1. Find external proof of expertise. Read reviews, check out other startups they worked with, and ask for references.
  2. Ask them about their startup. If a consultant has not put up a startup themselves; what qualifies them to inform others? Ask them what happened to their own startups and how challenges were handled.
  3. Tell them about yours. A good consultant will be able to give you insight about your business on the first meeting. This will give you a glimpse of their expertise.

Choosing a Web Design Company: What to Expect and how to Avoid Problems

Hiring an expert web design team is a huge undertaking. There are thousands of agencies specializing in graphic design. Sydney alone has hundreds of companies to choose from. That makes choosing one that suits a brand’s vision is harder than ever. So, here’s a simple guide on choosing a web design company: what to expect and avoid problems to make the selection process easy easy.

The key, really, is understanding the needs of the brand. Instead of filtering and eliminating options based on factors like referrals, recommendations, etc.; write down the exact needs, goals, and visions of the brand. The right one for the brand will reveal itself.

Web Design Company

Choosing a Web Design Company: What to Expect and How to Avoid Problems

  1. Function

Creating a professionally designed website starts with one crucial question: “How does the website need to function?” Will it be a website with basic information about the company and its contact details only? Or does it have to function a certain special way?

Asking this question is important because it can significantly narrow down your options. The answer to this will determine which type of web designer you need.

Consider the following:

  • functionality to be included now
  • functionality to possibly be included in the future as the business grows
  • content creation and management
  • users’ experience
  • call to action – what do you actually want your customers to do once they get to your website? 
  1. Design Needs

The next question is “How should your website look?”

Translating an idea into, say, a website design, is no easy task. A vague idea isn’t just going to manifest out of thin air, so to speak. The more specific the design request is, the easier it will be for the graphic design specialists to bring it to life.

Graphic Design Sydney

Draw it, collect inspiration designs, take note of other websites’ design and features; speak up and let them know exactly what your brand needs.

Consider the following:

  • features and design elements
  • how involved do you want to be in the design process
  • what are the design/function priorities
  • listen and learn. Trust your designer, they really do know best (one would hope so)
  1. Business Needs

Determine the role of the website in the business. Is the website an integral part in marketing and in driving leads and sales? Will it be used only as a source of information? Will it be integrated with other business processes?

Knowing whether the website is central to the business will help determine the budget and the kind of web and graphic design team you will need to execute the idea.

Consider the following:

  • domain names and email services
  • how valuable is the website to the brand
  1. Budget

A website is as good investment as any other for your business, so don’t overlook it. Cheap now, might mean more expense later. The value of a professionally designed website more than makes up for the investment you put in.

Budget a websiteConsider the following:

  • ongoing costs
  • scope and value of the website
  • how much is a customer worth to you

Again, the key is in understanding the needs of the brand. Follow these simple tips in choosing a web design company to know what to expect and how to avoid problems.


sturtups

What You Need to Know for Starting a Small Business

Not all small businesses are created equal. Nevertheless, whatever the offer is; new entrepreneurs need the same information and tools to get the business up and running. Here’s what you need to know for starting a small business.

Business Startup: The Struggle is Real

The startup phase is exciting yet very challenging. Like proud parents or mad scientists; startups & small business owners get that giddy feeling of being able to bring something to life.

However, this happy, exhilarating feeling can be accompanied by frustrations and roadblocks. Here are just some examples:

  • cash flow issues
  • time management
  • task delegation
  • marketing strategy
  • poor management
  • self-doubt

Here are some things every business startup owner must know in order to keep the business in a steady and consistent growth path.

business startups

What You Need to Know for Starting a Small Business

  1. Give customers a voice.

Startups & small businessenterprises need regular content. Customer-created content is free and publishing it is an effective marketing strategy, turning users into loyal customers.

  1. Have a solid growth path.

To succeed in the long term, business startupowners should have a SMART growth path. This is to ensure stakeholders know how to overcome roadblocks and understand the direction the business will take as it grows.

  1. Relationships are gold.

All relationships must be treasured. Remember, it’s not who you are; it’s who you know.

  1. Give stuff away for free.

Giving free samples of products or services or discounts will do wonders for your business. Just look at Zappos! and Warby Parker; they understand the lifetime value of customers and they’re better for it.

  1. Use robots.

Automate your business to save time and money. Email, content marketing, bulk SMS, etc.; all these can be placed on automated; mode, freeing up valuable time and energy.

  1. Don’t be a martyr.

For small business startups, time is money so delegate tasks to the pros. For example: tax stuff should be delegated to an accountant; graphic design and web development should be done by designers, etc.

  1. Know what’s going on.

What you need to know for starting a small business is simple: keep track everything. Monitor everything from employee activities, productivity, and what and where traffic and revenue are coming from. Tools like Google Analytics is great for this task.

  1. Use social media regularly.

People visit social media more than company websites. Ergo, social media posts are crucial to engage with the customer base regularly. It also helps with building brand identity and recognition and proving the business is alive.

  1. Use tools.

There are many tools to help manage day-to-day business activities. This includes  Trello, Slack, etc. for workflow automation; email marketing tools, Hootsuite and Buffer for social media automation; and other cost-effective platforms for different tasks.

  1. Encourage feedback.

start business

Proactively asking for feedback helps improve a business’ product and services and tells customers the company actually cares. Feedback and improvement are the keys to a sustainable growth.

There will be obstacles as one starts a small business. Additionally, as days turn into weeks and months, operating small business startups will become harder and more challenging. Understanding what you need to know for starting a small businesswill help business owners anticipate problems and prepare solutions as they go through this exciting journey.


Graphic Design Trends 2019

Trends come and go and they often do so very quickly. In the world of design, trends are born and die even faster. You can either keep up or give up. Here is a comprehensive roundup of graphic design trends 2019.

Graphic Design; Keep Up or Give Up

Competition is tough these days. Whatever product or service a business is offering, chances are, another company is offering the same. Both graphic designers and business owners know that a company's visual branding should not be an afterthought but a very important priority.

This is why branding including logo design and a professionally designed website among others have become necessary to start and operate a business. Therefore, graphic designers must move fast and stay on top of trends if they want their work to stay fresh and relevant.

graphic design services

What's going on in graphic design this year? Spoiler alert: It's all about life, movement, and vibrancy.

Look Out: Graphic Design Trends 2019

  1. Art Deco - Eclectic meets opulent, Art Deco bings a powerful visual pop. This year, expect rich colors, metallics, geometric patterns, bold curves, complex lines, intense symmetry, and movement. Think The Great Gatsby and the Roaring 20s!
  2. Asymmetrical Layouts - Say goodbye to rigid grids and say hello to thinking outside the box. People want to feel alive and asymmetrical layouts give off that kinetic vibe. Additionally, asymmetrical layouts spark curiosity, making users stay on the site longer.graphic trends
  3. Complex Gradients and Duotones.
  4. Glitch Style - Nothing says "I'm alive" better than making a mistake and then making something beautiful out of it. That is what the Glitch Style is, a mistake that turned into something great. Different colored layers, deformed and distorted images, and a lack of regularity suggest depth and movement.
  5. Isometric Design - Unlike flat design, isometric designs have depth and detail. In addition, isometric designs and icons come across as warm and tactile.
  6. Open Compositions - For years, structured grid, frames, and boxes were the standard. Gone are the days when design elements were placed in a strict and organized order, with every element visible. Nowadays, and in the foreseeable future, graphic design professionals in Sydney and beyond have started using open compositions hinting at mystery; like there is a secret part of the picture beyond what viewers can see.
  7. Vivid Colors - It's a well-known fact that colors have psychological powers over those who see it. Colors can send subtle messages, catch the attention of the audience, and convey a message. And nothing can catch the attention and convey a powerful message than vivid colors.
  8. 3D Objects - Life, movements and depth are key graphic design trends in 2019. Designers are now creating compositions with so much depth; they quite literally jump out of the page making users feel like they can almost touch them.

In the world of technology, there is a common saying, "Move fast and break things." That saying is also true for the graphic design trends of 2019. One must move fast to stay ahead of the pack and one must break the current standard to make their design alive, moving, and vibrant.


SEO Tools for Startups

Most startups start small and can't blow thousands of dollars for marketing and to grow their customer base. Therefore, business owners must boost their online presence to get the business noticed gradually. Enter SEO. SEO is necessary to grab people's attention and get a chance to tell the world who the brand is. To take the business out of the shadow and into the limelight; check out this starter pack of the best SEO tools for startups.

SEO optimisation services

Go High and Fly

Getting SEO services is a vital element of every startup venture. Anyone wanting to rank higher on search engines like Google must have a solid SEO plan. After all, the higher you rank, the better chances of being seen and the better chances for the business to take off.

Top 5 SEO Tools for Startups

  1. Ahrefs - Many professional SEO optimisation services providers used Ahrefs because it is one of the best SEO tools for doing backlink analysis. But, wait, there's more; it can also:
  • effectively analyze the competition's SEO and website strategy;
  • help build authority links to a business' site;
  • evaluate the site's Google ranking for the each keywords used, and;
  • do keyword research and give keyword ideas for new content.
  1. Buffer - Operating a startup can be time-consuming. Using Buffer can significantly free up time. With Buffer, you can:
  • schedule social media posts practically hands-free, and;
  • set up and publish content on time regularly to meet SEO requirements.
  1. Moz - Aptly called Moz; this tool is one of the MOZ useful, MOZ widely-used, and MOZ feature-packed one out there. This tool is all you need to make any website rank well in search engines. But it's not all it can do. It also has the following features:SEO and STARTUPS
  • keyword research
  • backlink research
  • crawl
  • Rank tracking
  • SEO audit
  • SEO toolbar
  1. Rocket Ranking - Small business and startup owners love Rocket Ranking because it helps them increase web traffic. This on-page optimizer:
  • has a keyword profit calculator to help find out which keywords drives more traffic;
  • has a backlink builder for the link counts;
  • has a follow tool for different social media channels which helps with ranking, and;
  • is free. (Who doesn't love free stuff?)
  1. Screaming Frog - Since we're on the subject of SEO tools for startups, Screaming Frog is one of the best. It can:
  • "spider crawl" through websites, links, apps, and codes and gather useful data to optimize the startup's website;
  • fix any errors that affect the website's ranking using the data it gathers;
  • provide inbound and outbound links report, and;
  • provide info on what competitor's are doing to make their sites rank higher.

P.S. No frogs were harmed in the making of this tool.

Startups and seo optimisation services go hand-in-hand. SEO is a Startup' BFF. Without SEO, startup companies and small businesses don't stand a chance. This list of SEO tools for strartups will help small businesses and startup ventures rank higher in search engine pages, increase traffic, maximize marketing strategy, expand the site's reach, and apply the best SEO strategy; all of which help the business get out the oblivion and into the spotlight and become profitable.


good graphic design

The Influence of Good Graphic Design on the Customers

Graphic design for small business owners is like the artwork for homeowners. They know they need it, but it’s not at the top of the priorities list. Instead, they only invest on infrastructure, people, products, and service delivery; completely ignoring the fact that without good graphic design - a logo, for example - people won’t even come through the door to experience the business’ people, products, and service delivery. Graphic design matters. In fact, it can send a powerful message to clients. What’s the influence of good graphic design to the customers?

What’s the Big Deal About Graphic Design?

Most small business owners start their entrepreneurial journey thinking they’re unique. That’s an inherent mistake because according to the Australian Bureau of Statistics, as of 2017, there are already 2.24 million actively trading businesses.
One can only survive this surplus of competition by catching the audience's attention, creating intrigue, and engaging them. That’s what graphic design is for. It’s a major part of a company’s branding strategy. High-quality graphic design, especially professionally done by graphic design businesses, does more than differentiate one business from another.

Good graphic design also:

  • creates a good public perception;
  • promotes brand familiarity;
  • encourages the customers to buy.

graphic design influence

The Influence of Good Graphic Design on the Customers

  • Brand Familiarity.

The market is overcrowded. A small business can offer high-quality products and exceptional service for less and be completely overlooked. People have a tendency to buy from the most familiar brands.

How can a small startup compete? They have to do branding right. The right aesthetic - one that says, “We offer high-quality products. We have exceptional service. You can trust us.” - can catch people’s attention, raise their awareness of the brand’s offerings, develop customer trust, and improve conversions.

  • Visual Psychology.

The most pronounced influence of good graphic design to the customers is perhaps “in the mind”. A child’s storybook has more images than words and has colors only bees and art students can see. It’s because the human brain process images faster than text.

Every color, shape, and symbol triggers distinct emotions. Blue, for instance, evokes tranquility and reliability. Yellow is fun and exuberant. Green is nurturing and earthy. Black indicates power and precision. Red makes people feel dangerous and hungry, making people upsize their fast food meals unwittingly. Circular shapes tell people the brand is sensitive; while angular shapes give off a tough and durable message.

Long story short: a brand can subtly influence people and send them a message before ever meeting them face to face.

  • “Feel Good” Feels.

There is a growing number of brands going retro these days. With the many horrible things happening in the world today; it’s no wonder people are drawn to products that make them feel sentimental and nostalgic. Graphic design businesses call this nostalgia marketing.

But it’s not just nostalgia. People gravitate towards an aesthetic that makes them feel happy, excited, hopeful, etc. Brands can influence customers through good graphic design that gives them the “feels”.

Graphic Design Tips for Small Business Owners

  1. Simplicity. Use clear images and typography.
  2. Versatility. The design should easily translate to all forms of media.
  3. Relativity. Ensure the graphic design is related to the product and services offered.
  4. Memorability. Need we say more?
  5. Durability. The design must endure because brand familiarity relies on consistency and longevity.

Owen Gingerich once said, “Our brain the most complex physical object known to us in the entire cosmos.” The mind is mysterious, elusive and, often, too complex to understand. However, it doesn’t mean it can’t be nudged in the right direction with subtle hints. With the right graphic design, any business can influence their customers to make them a part of their lives.