COVID-19 and Why SEO is More Important

COVID-19 and Why SEO is More Important Than Ever

Across the world, cities are being locked down. The way of life has drastically changed overnight. Markets are crashing, economies are stalled, and people are asked to stay indoors (and guard their toilet paper). That is why being online is going to be extremely crucial over the next few weeks, even months. Let’s talk about COVID-19 and why SEO is more important than ever.

Epidemic coronavirus

COVID-19 not-so-fun facts

COVID-19 is a virus strain, the flu with an excellent brand identity. The first reported outbreak of the new coronavirus started in Wuhan, China late 2019 and is now in at least 140 countries. The symptoms of this include dry cough, tiredness, and fever. Some people, however, who contract the virus don’t develop any symptoms at all; making the virus even scarier as asymptomatic people who are not tested can infect others unknowingly.

While 80% recover from the illness; the elderly and those with pre-existing medical conditions are disproportionately more likely to become seriously ill or die from the infection. But I’m sure we’ve all heard enough about this on the news already. In fact, this is ALL we are hearing right now.

Quarantine - coronavirus

COVID-19 and Why SEO is More Important Than Ever

Search engines like Google took it upon themselves to organize the world’s information and make it relevant and totally accessible. The process of search engine optimization is their way of helping people find the information they are looking for.

Now more than ever, the importance of SEO, as well as the strategies of an SEO agency, is paramount. Done right, SEO helps people get the correct information to remain healthy and, as more and more people spend more time at home, have some semblance of normalcy amidst worldwide fear and panic.

Work at home - SEO

How SEO Helps People

  1. Helps Locate Relevant Information – With a solid SEO content strategy, you can help people find information regarding the disease, how to prevent it, local resources, best practices, and other need-to-know facts and figures. Keeping the public informed helps in preventing the spread of the virus.
  2. Normalises Day-to-Day Life – As cities go on lockdown, people are required to stay at home to help flatten the curve. People, therefore, turn to online businesses to meet their daily needs like food, supplies, among other things. SEO helps people find relevant businesses that can meet their requirements.
  3. Prevents the Spread of Misinformation – In a crisis like this, the spread of misinformation is just as dangerous, if not more, than the disease itself. SEO helps filter content and direct users to relevant and credible information sources to keep people informed.
  4. Enables Productivity – More and more employees and students are now required to work from home to hold back the spread of the new coronavirus. SEO helps them remain productive by optimizing their searches, directing them to useful websites, applications, and distance learning resource materials where they can still meet with colleagues and friends to continue work as usual, or at least, as close to usual as possible.

These are terrifying times, indeed. No one knows how and when this will end. During the outbreak of COVID-19, SEO is more important than ever because until this is over; people need access to relevant, useful, and correct information to help keep them safe and healthy and help them live their lives as normal as possible in the face of this global pandemic.

In other words, people will stay home and search for stuff, more than ever before. So if your business is nowhere to be found and you heavily relied on people physically walking in – you may have to rethink your strategy moving forward.


top 10 blogs for web development

Best 10 Blogs for Web Development of 2020

Human beings have an incredible capacity for learning. However, there are times when one cannot do it on their own. That is why, according to the age-old, sound advice, when in doubt, seek professional help. In web development, the same goes. It does not matter whether you are an expert web developer or a novice; we can all use a bit of help and advice. Hence, we turn to experts. Here is our list of 2020’s best 10 blogs for web development.

The Value of Web Development Blogs

Obviously, books and magazines are great information sources, but website development blogs provide you with the most up-to-date, freshest, not to mention free, content.

Blogs provide knowledge, links, and other information in different niches. However, like anything in life, the more choices you have, the easier it is to get overwhelmed and the harder it is to actually choose. With that in mind, we have compiled our favorite web development blogs.

Blogs for web

Best 10 Blogs for Web Development

  1. CSS-Tricks – If you are looking for a place to learn about building websites, and all its important aspects such as web performance, how CSS and other technologies (i.e. HTML, JavaScript, etc.) are connected, extensible component development, and many more, CSS-Tricks is where you should go. As a bonus, CSS-Tricks also features a diverse range of staff and guest writers to give readers a plethora of wide-ranging content.
  2. CodePen Blog – Web developers swear by CodePen. It is an indispensable tool for many developers. It is also a good place to find inspiration, test ideas, see examples from other developers, and learn how to code. This blog is especially useful if you frequently use Pens.
  3. Creative Bloq – Don’t be fooled by the artsy and designy vibes of Creative Bloq. Here you can learn a lot of useful information about CSS animation, grid systems, Big Data, 3D modeling, HTML, JavaScript, graphic design, and, literally, a whole lot more.
  4. Smashing Magazine – For those seeking to improve their front-end skills, Smashing Magazine is an excellent resource. Here you can learn coding, user experience, design, mobile development, as well as CMS.
  5. Codrops – A favorite among many a web development agency in Sydney, Codrops provides its audience with the latest relevant articles and tutorials. Beginners and experts alike will benefit from many of its videos which walk them through different processes like UI design, image formatting, page animations and many more. They also have an inspiring web development experiment playground to test out new ideas. Fun!
  6. CSS Author – CSS Author gives you access to free stuff like templates and themes, resource materials, tutorials, CSS articles, tricks and techniques, coding information, PSD design tools, and many more.
  7. io – For those with a bit more development experience, Scotch.io is perfect for you. They have tutorials on PHP, JavaScript, etc.; coding courses; and other resource material to help you up to your coding prowess.
  8. Tuts+ - With thousands of tutorials on coding, design, as well as useful articles on WordPress, Python and other backend languages, among others; Tuts+ is a staple among self-study coders and a trusted source for website design Sydney.
  9. Design Shack – Design Shack is a one-stop-shop for CSS, HTML, PHP, JavaScript, layouts, graphics, navigation, software, UX design, mobile, and many more.
  10. Tutorialzine – Tutorialzine is a tutorial hub for CSS, HTML5, JavaScript, jQuery, PHP, etc. They also have a list of relevant resources and many freebies. Here you can also find the latest programming news and productivity tips.

Both amateur and seasoned web developers need to enhance their skills and knowledge. That is why it is very important to scour resource materials, especially the internet, to see what others are up to. Head over to one of these 10 best blogs for web development to learn and get inspired today!


navigation website

Advantages and Disadvantages of Minimal Navigation in Web Design

Visit any website these days and you will probably come across the Hamburger. The hamburger menu icon is just one of the ways designers are making websites look and feel simpler. The minimalist user interface is one of the biggest web design trends in the last few years. However, what is the advantages and disadvantages of minimal navigation in web design?

What is Minimal Navigation in Design?

First, let us define minimal web design. It means removing everything except the irreducible minimums necessary that ensure usability in web design. For instance, tabs, menus, and content that are unnecessary are removed while the most necessary elements are retained and highlighted. The point is to take as much clutter away as possible: no tabs or pop-ups or dropdown menus.

Minimal navigation on a website means that the navigation is kept to a minimum. Users of the website should not have to do a lot searching, browsing, or even clicking to get to the information they want. Because it results in positive user experience; minimal navigation websites have become a trend in web design in Sydney, and indeed, around the world.

However, just like any trend, there are pros and cons to minimal navigation design.

minimal navigation

Advantages and Disadvantages of Minimal Navigation in Web Design

Let’s start with the advantages.

  1. Small is the New Black.

Because everything is done on mobile devices these days; people have become accustomed to small elements such as the hamburger menu and other streamlined items. Users are then confused or become frustrated when a website assaults them with too many elements.

  1. It’s easy for the users.

People nowadays are seemingly always on the go. Minimal navigation styles help users find out what they want in the least amount of time and with the least amount of effort. Websites that make people do a lot of things lose those people. Experts in UI and UX design in Sydney take ease-of-use very seriously because the fewer users have to do to get what they want, the longer they stay on your site.

  1. No information overload.

Minimal navigation leaves room for expansion (i.e. pop-out menu or extended navigation panels). If and whenever possible, designers can offer additional information and content neatly tucked away. That’s the best part: everything is flexible without overloading the users with information.

  1. Design Your Heart Out

In a minimal navigation design, the canvas is clean; leaving you with room to design to your heart’s content.

  1. Clear Call to Action

Minimal navigation also leaves room for clear calls-to-action or other elements you want to highlight for your users to see and respond to.

Menu Navigation

Now, let’s talk about the disadvantages.

  1. Users Might Need a Map

Users, especially those unfamiliar with icons, might get lost. You might want to study your site’s analytics to remedy this issue and plan your design elements and icons accordingly.

  1. The content might be buried.

Minimal navigation keeps a site’s content hidden somewhere. This might lead to users not finding what they are looking for. The clever design will help keep navigation to a minimum but still show the site’s content.

  1. There is potential for low engagement.

Some users might not recognize icons such as the hamburger. Ergo, they don’t engage (click). For this, consider using buttons because they tend to be more clickable.

  1. SEO might be slightly negatively impacted.

Fewer words or other content on the page make it difficult for robots to understand what’s on the site.

  1. There is potential to overdesign.

With room to design, the icons or buttons users need to click on to move through the pages might get lost in the graphics.

There is a lot of room for creativity and innovation in the minimal navigation website design area. It also offers a lot of opportunities as well as challenges. There are obvious advantages and disadvantages of minimal navigation in web design. Nevertheless, web designers must evolve and continue to get on with the times.


Seo & Web Design Shtudio

SEO Success: Can Website Design Affect the Promotion?

A business in the 21st Century needs a website; and one that looks great. It also needs search engine optimization to bring in traffic. Design and SEO go hand in hand. For SEO success, can website design affect the promotion? It sure can. Your web design has a huge impact on your business’ online presence and, therefore, should be a part of your marketing strategy. Great web design goes far beyond making a positive visual impact; it also makes it easier and better for users and search engines to use the site.

SEO Optimization

Here’s How Website Design Affects the SEO Promotion

  1. Aesthetics

The goal is when users use search engines to find a product or a solution, they should be able to find your business’ website. However, if your site looks outdated and poorly designed; users are discouraged from engaging with it. They will exit and go back to the search page. That’s not just a lost opportunity to convert. What’s worse is this tells search engines that your site was not able to address the user’s questions; pushing your site further down the ranking. Therefore, it’s essential to spend a lot of time and effort in making the website’s appearance and feels beautiful.

  1. Navigation Ease

Besides making the site look pretty, web development must also focus on ease of use. Your website must be designed to be easy to use and navigate. Navigation must be intuitive and easy because it makes users stay longer on the site. If it is easy to find the information they are looking for, users are bound to come back. This tells search engines to push your site to the top of the ranks.

  1. Page Loading Speed

As search engines defer to the users’ experience; page speed is increasingly becoming one of the most important factors used to determine to rank. If your web pages load fast, users will be happy and would probably visit again. This will help boost your search engine ranking. Avoid heavy images, pop-ups, flash plugins, and other unnecessary items that could slow down your loading speed.

  1. Mobile Readiness

Because more people are on mobile devices than traditional computers; Google and other search engine algorithms give priority to websites who are mobile devices ready.  Your website cannot just look good on computers; they must look and feel good on all devices. Your content must be designed for all screen sizes.

Website Development: Design Dos and Don’ts

  • Do use legible text. Fonts must be big enough, clear, and easy to read. Additionally, use colors that are visually appealing. If your content is hard to read, users are going to leave.
  • Don’t use pop-ups. No one likes pop-ups. They are irritating and make the page load slower. If they cannot be avoided, use very few and use them after you have already established some trust with them. Do not use them as soon as the users click on your website.
  • Do mute videos. If your page features videos that automatically play, make sure they are muted.
  • Don’t use big files. Big files make loading a page slower. As already established, slow-loading pages irritate users and discourage any more interaction with the website.
  • Do use good layouts. Make sure the website is uncluttered, the answers are the easily-locatable using heading tags, and enough white space is present.
  • Don’t use poor content. High-quality and relevant content will encourage more user engagement. Content is part of any good search engine optimization

Conclusion

Can Website Design Affect SEO Success? The short and true answer is yes. A website that is well-designed, easily navigable, fast, and mobile-ready has better chances of ranking high on search engines. It also, therefore, has more chances of getting traffic and conversion. Web design is a crucial part of any business’s SEO strategy if they want to succeed in the 21st Century marketplace.


SWOT analysis - SHTUDIO

Conducting a SWOT Analysis for Your Business

Most people see the letters SWOT and break into a cold sweat. It’s one of those business productivity concepts that intimidate most people. Nevertheless, conducting a SWOT analysis for your business is a crucial first step in any marketing strategy. It’s not as difficult and as time-consuming as one might think, and it could also be a lot of fun. Most importantly, doing it helps you see the business in a whole new light.

What is SWOT Analysis?

SWOT analysis is used by companies to evaluate the business’ performance as well as the competitions’ objectively. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and is an exhaustive list of the four parameters mentioned above. Strengths and weaknesses are internal parameters and are controllable and changeable. Opportunities and threats are external parameters and are not controllable and changeable.

The whole point of conducting a SWOT analysis is to help businesses develop a better, stronger, and more realistic business strategy by ensuring you take a tally of the strengths and weaknesses, as well as opportunities and threats the business faces.  See how straightforward it is?

Digital marketing strategy - SHTUDIO

How to Conduct a SWOT Analysis for Your Business

  1. Assemble the team.

SWOT analyses are best conducted by a group of people who see the company from different angles. Therefore, ensure that every department is represented when conducting the analysis. This is to make sure that different insights are taken into account. A representative team is also a wonderful opportunity for team building, participation, and encouraging buy-in.

  1. Evaluate your strengths.

Strengths are the business’ positive points; things that the company is doing well and are giving it the advantage over the competition. Ask questions like:

  • What does the business do well?
  • What advantages does the business have over the competition?
  • What internal resources do you have that add value to the company (i.e. positive people attributes and tangible assets)?
  1. Evaluate your weaknesses.

Weaknesses are the business’ areas for improvement. It’s important to be completely honest when evaluating weaknesses. Otherwise, you’ll end up with a distorted view and you won’t be able to address the gaps that need to be addressed. Ask questions like:

  • What could businesses do better?
  • Which areas need to be improved to achieve the business goals or compete with the competition?
  • What does the business lack (i.e. employees’ attributes or tangible assets)?
  1. Evaluate opportunities.

Opportunities are everywhere. The key is recognizing them and then acting on the ones that you feel will add value to the business. Ask questions like:

  • What are the current trends that you can take advantage of to sell more or expand?
  • What changes are happening in the market to create an opportunity?
  1. Evaluate the threats.

Threats are things that can affect your business negatively. The key, again, is recognizing them, if possible before they occur, and proactively deal with them before they become larger and harder to deal with. Ask questions like:

  • Who’s your competition (existing or potential ones)?
  • What factors or situations could place the business at risk?
  • Are there shifts in regulation or consumer behavior that could threaten the business?
  1. Develop a plan.

After evaluating your business’ strengths, weaknesses, opportunities, and threats are, it’s time to develop both short-term and long-term strategies.  Create action plans to keep improving your strengths, address your weaknesses, take advantage of the opportunities, and mitigate the threats.

Today’s businesses might have changed but the concepts remain the same. To develop an effective digital marketing strategy or any business strategy, conducting a SWOT analysis for your business is an absolute must.


Seo text for web site

How to Optimize Blog Content for Search Engines

Search engine optimization, SEO, is a very powerful tool harnessed by web developers, digital marketing specialists, and business owners. When a website is optimized for search engines well; it becomes more visible to users and has a greater chance of converting. Blogs, too, are very useful tools. Regular blog posts help you utilize many long-tail keywords that people are searching for, it keeps prospects on your site longer, among other benefits. Blogs that are optimized for SEO really help websites organically rank on search engines. Here’s how to optimize blog content for search engines.

Seo Content Web site

SEO Content Strategy: What is it?

Let’s break it down into parts. SEO is the optimizing a website for search engines so that it ends up on a spot on the results page where people can see it. Content, on the other hand is any information that can be found on the internet.

SEO content, then, is any content that is created specifically to attract search engine traffic. Some examples of SEO content include:

  • product pages;
  • articles;
  • videos, photos and other media;
  • blog posts, and many more.

You cannot just haphazardly create content and then cross your fingers and pray that it somehow ends up in the top of the search engine ranks. Hint: it doesn’t work that way. You need a foolproof SEO content strategy, a plan for which you produce content, to ensure it attracts the right kind of users. Many SEO agencies offer this service because it is incredibly useful and effective.

How to Optimize Blog Content for Search Engines

  1. Less is more. Optimizing is not about quantity but about quality. Stuffing blog posts with lots of keywords doesn’t work. Instead, keep the keywords to a minimum, say, 1-2 long-tail keywords; just make sure they match your users’ intent. Additionally, place them in strategic places in the blog. Where? Experts say place them in the URL, the title tag, headers & body, and the meta description.
  2. Invest in responsive design. More people now use mobile devices than regular computers. Make sure your blog site is mobile-friendly because search engines display them first.
  3. Make pictures speak. You can’t expect people to read a 1000-word blog post and not get bored. Your blog posts should also have images but to optimize them, make sure you give each one an image alt text. Search engines can’t see the images so they look for the alt text when users search something.
  4. Go for evergreen content. Evergreen content are content that are relevant and have a long shelf life, meaning valuable for a long time, even if it needs some minor updating. Evergreen content helps your blog generate leads over time, rank for a longer period, and keeps traffic coming. It’s also worth noting that you must update existing content and remove any that is already outdated.
  5. Link back to yourself. Whenever possible, link back internally. This tells search engines that your topics are relevant, valid, and not haphazardly created.

A blog is one of your best parts of any website and also a crucial and powerful SEO tool. Each blog post is an chance to improve your website’s search ability and validity. These tips on how to optimize blog content for search engines will help your website rise to the top of the ranks.


Design Web in Sydney - Shtudio

8 Simple Principles of Website Design and Usability

There are billions of websites online right now. If you want to stand out, you must focus on both design and usability. Web design is where function meets design. Other than website usability, users are looking for pleasing aesthetic. Each target demographic has their own expectations regarding design and function. The key is knowing what those expectations are and acting on them. With that in mind, here are the 8 simple principles of website design and usability to keep your visitors engaged, informed, and, most of all, willing to buy.

Web design in sydney

Simple Principles of Website Design

    1. Keep it simple. Sure, the design makes a difference. Slick websites are attractive. However, most people click on site to achieve something, whether it’s to buy something or find some info. Unnecessary visual elements like too many colors, too many different typefaces, and too much graphics will only make it hard for visitors to do what they came there to do. Keep it simple.
    2. Do it top down. Users will probably eventually complete the action you want them to complete. But instead of leaving it up to chance, lead the users to the desired action by placing the most important elements first and lead them down to the action you expect them to perform.
    3. Be consistent. Consistency is the simplest principle; but also the most difficult to sustain. Nevertheless, it’s very important to have a consistent look, feel, and tone across all the pages of the site.
    4. Try the tried and tested. While it’s tempting to go wild and different to stand out, some conventions must be kept if you want to resonate with your users. For instance, logos and navigation bars are usually found on the top of the page, the shopping cart link at the top right, etc. These tried and tested elements will not leave them confused or frustrated.

Simple Principles of Website Usability

  1. Make it a no-brainer. Website usability is all about ease-of-use. Essentially, make it as easy as possible for your users to get from one page or action to another without having to exert too much effort. To do this, ensure that the structure, navigation links, and other elements are clear and easy to find, and simple.
  2. Accessibility. There are more people using smartphones and tablets than actual computers now. Therefore, your website must be accessible on all kinds of devices to ensure a seamless user experience across all kinds of devices and platforms.
  3. Facilitate engagement. Online media is interaction central, or at least, it should be. Encourage your users to engage with you by making it easy and straightforward to click, scroll, login, comment, contact you, etc.
  4. Be user-obsessed. More and more web design agencies in Sydney are transitioning from being user-centric to user-obsessed. How is this done? Think like your customer. Walk in their shoes and if possible, ask them about their experience. And then design all the visual and usability elements around their needs and expectations.

Startup-in-Sydney-Shtudio

7 Global Startup Errors that Can Be Changed Now

Starting any kind of business is a difficult endeavor; a startup, even more so. Building something from ground up, and one that is has a high failure rate for that matter, takes a lot of courage and even more hard work. Even when entrepreneurs have the best ideas and the best plans, problems arise. Startups in Sydney, just like everywhere else, will experience issues regarding management, finances, recruitment, and operations. The key is anticipating these errors and being ready to deal with them. Here are 7 global startup errors that can be changed now.

Startup-Shtudio

#StartupProblems

  1. Hiring too fast
  2. Under- and over-marketing
  3. Misalignment
  4. Spending too much time networking
  5. Undefined roles
  6. Poor goal setting
  7. Over-customization

7 Global Startup Errors

  1. Hiring too fast – Some startups make the mistake of hiring too fast. This happens a lot after the startup’s first big “break” or just so they could look like a proper business with the manpower number to show for it. They hire employees prematurely to cope with the demand or the pressure to look legit. The problem with hiring too fast, though, is sometimes you are going to end up hiring people who do not fit your company’s culture or share your values at all. This could lead to layoffs and other kinds of business unpleasantness. All these could end up damaging the company’s morale, productivity, and performance.
  2. Under- and over-marketing – Whether it’s traditional advertising or online marketing; a business needs to market its services to reach your target audience and find new clients. A clear marketing strategy through the proper channels is something every startup needs to invest on. However, overspending on fancy marketing materials before you can afford them is a bad idea. Instead, channel your marketing funds to where it really matters and where you will see actual returns.
  3. Misalignment – Too often, in the rush to be different and offer unique value, startups go crazy and add new features or products or services. This lack of focus can be overwhelming and can be detrimental to the company. It is necessary to know exactly what the business’ focus is and which people need to work on what. Every startup needs the right goals and metrics and focus and commitment to ensure sustained growth.
  4. Spending too much time networking – Networking feels productive and it is. You need to talk to people to make professional connections. You need to share stories and lessons with other founders to help you on your journey. However, if you spend more time making connections and talking to people; you lose sight of the people you really need to talk to: your customers. You need to speak more to your prospects to learn about their needs.
  5. Undefined roles – One error some startup make mistaking management for leadership and vice versa. Leaders must not ger caught up in the daily managerial tasks like oversight and control. Leaders inspire and guide the team towards the vision. Leave the managers to do the managing.
  6. Poor goal setting – Anything unplanned is doomed to fail. Short-, medium-, and long-term goals are necessary, especially for startups, because they give companies a direction, keep you on track, and help you make decisions quickly.
  7. Over-customization - You see this in a lot of web development startup companies. Some don’t know how to say no to customers. They say yes to everything. The problem with this is threat of over-promising and under-delivering. While the customer is king and it’s important to provide value; it’s much better to set expectations of what you can and cannot do.

Do it right from the start

Establish a startup is no small feat. Make sure your startup doesn’t fall into the failed pile. Recognize 7 global startup errors that can be changed now and avoid them or put a plan in place to address them and you can ensure success that is sustainable.


WebDesignNow

Ways to Determine Website Design Cost

Websites are as essential to businesses as the business’ actual physical store. Without a functional website that’s also visually attractive, easy to use, and offers audiences a great user experience; there is no business. At least, not a sustainable one. Websites are a must in 21st Century commerce. Let us break down the ways to determine website design cost.

The Website Design Company Promise

There are many ways you can get a website built for your business, many of them cheap or even free. Websites like Wordpress, Wix, and many others offer DIY websites that require no website development experience. They also offer  modern website design templates that are appealing.

Ways to Determine Website Design Cost

Nevertheless, the results of a DIY website will never be at par with what a professional and reputable website design company can offer. Here are just some of the many advantages of hiring professionals:

  • They
    deliver high quality results: a website that looks and works great.
  • They
    can customise a strategic design plan for your business.
  • They
    can help with your SEO and digital marketing strategy.
  • They
    take care of the website part of your business while you run it; saving you
    time and money.

Professional web design companies promise you an efficient and well-designed website, which is a necessary investment for every business.

Ways to Determine Website Design Cost

There are several ways to determine website design cost. Let’s break it down.

  • Determine your needs.
    Website design cost increases as the complexity of the company’s needs increases. Basic web design for small businesses that require simplicity and functionality usually cost anywhere between $2,000 to $10,000. Intermediate websites can run anywhere from $10,000 to $50,000. Advanced website design for larger businesses can go a few hundred thousand dollars.
  • Determine the features you want.
    The cost for website design services will vary based on the features you ask for. Simple informational websites will cost less than site-specific features that you might want to add in order to meet your business needs. The number of features and functionality you demand will impact the website design cost. This includes the size and style of the site, copywriting services, responsive design, SEO optimisation, CMS and eCommerce functionality, and more.
  • Determine your provider.
    Because of the demand, the number of companies or freelancers offering website design services has blown up. The number of Sydney website design agencies has more than doubled in the last few years. A professional web design company with a sizeable and reputable portfolio can charge a substantial amount. And while a lot of them are good, there are also some bad ones. Remember, if their price is too good to be true; it probably is.

Final Thoughts on Website Design Cost

There is no way to say exactly how much you will have to spend for website design services but it’s safe to say, when it comes to web design, you get what you pay for.

The best ways to determine website design cost, or at least get an estimate, include: setting expectations regarding what you want the website to look and feel like, being realistic about your needs and wants, and choosing the right people for the job.

While website design cost can seem overwhelming at the
outset; you must remember that a good website pays for itself and is one of the
best investments you can make for your business.


digital-sydney-trends

Digital Marketing Trends for 2020: What to Expect

The world is going through change at an unprecedented speed. People are constantly on the go, goods flow from one side of the world to another quickly, information is exchanged in just a few clicks. Everything moves so quickly; it could sometimes feel like it’s hard to keep up. Digital marketing is not exempted from this breakneck speed at which the world operates. What worked this year may not work again next year. With that in mind, here are the digital marketing trends for 2020 to help you keep up.

The Challenge for Digital Marketing Professionals

If you work in digital marketing or currently managing this for your own business, you know how important it is to stay on top of never-ending updates, new techniques, algorithm shifts, etc.

To do this, your digital marketing plan must constantly take into account the new emerging trends as well as the sustained trends in the business. If you can analyse these trends critically and use them effectively; you would be able to predict where technology is going in the future, therefore, ensuring you are ahead of the pack. 

 

Digital Marketing

Digital Marketing Trends for 2020

  1. Personalisation - With 7.53 billion on the planet, taking time to personalise your marketing efforts will surely wow your customers. Consumers today are discerning and would quickly turn off generic ads that are irrelevant to them. A marketing survey found that 9 out of 10 people found personalised ads more interesting. 8 out of 10 would do business with a company who offered a personalised experience. Amazon knows this, made it a standard in their digital marketing plan, and is killing it in sales and market share!
  2. Artificial Intelligence and Virtual Reality - AI features like Chatbots, voice assistants, and others have revolutionised the way consumers interact with businesses. In fact, most digital marketing websites now have some sort of chatbot functionality. Chatbots and voice assistants offer a lot of benefits. They save the customer and the company time and money. Plus, they are available 24/7. VR, on the other hand, offer customers the chance to visualise the product to see before making a purchase. It’s a unique experience that also sets the right kind of expectations.
  3. SERP Position Zero - Gone are the days when the number 1 spot was the most coveted spot. One of the top digital marketing trends for 2020 is getting Position Zero. It’s all about getting that featured snippet that comes before the search results. This snippet features answers to the search query and a link to go the source of the information. More often than not, this is the first (and sometimes only) result consumers click on. Sydney digital marketing firms have started focusing their digital marketing efforts on this.
  4. Customer Obsession - Any business that is not obsessed with their customers is doing it wrong. We don’t mean stalk your customers, of course. What we mean is providing both existing and new customers with experiences that they will rave about. Remember that it costs less to keep an existing customer happy than to acquire a new one; so provide current customers with personalised hyper-targeted ads, excellent experience both online and offline, and more incentives. As for acquiring new ones, your digital marketing plan must include gathering data on customer behaviour, so you can reach your target market where they are. Do they consult social media first before buying a product? Do they like video and other interactive content? Once you have the data, deliver.
  5. Local Search Works - Position Zero is one thing, but ranking on Google (Bing, Apple) Maps is the other big factor that should not be ignored. More and more people are using Maps to search, not the usual search bar. Looking for a local graphic designer in the Sydney Eastern Suburbs? Just look it up in Google maps and get local results.

Ten years ago, we could not have imagined the technological advancements we are enjoying right now. And in five-ten years, everything we marvel at today will be rendered obsolete by the technology of the future. The same is true for digital marketing. These digital marketing trends for 2020 will help your business stay ahead of the game.