Ways to Determine Website Design Cost

Websites are as essential to businesses as the business’ actual physical store. Without a functional website that’s also visually attractive, easy to use, and offers audiences a great user experience; there is no business. At least, not a sustainable one. Websites are a must in 21st Century commerce. Let us break down the ways to determine website design cost.

The Website Design Company Promise

There are many ways you can get a website built for your business, many of them cheap or even free. Websites like Wordpress, Wix, and many others offer DIY websites that require no website development experience. They also offer  modern website design templates that are appealing.

Ways to Determine Website Design Cost

Nevertheless, the results of a DIY website will never be at par with what a professional and reputable website design company can offer. Here are just some of the many advantages of hiring professionals:

  • They
    deliver high quality results: a website that looks and works great.
  • They
    can customise a strategic design plan for your business.
  • They
    can help with your SEO and digital marketing strategy.
  • They
    take care of the website part of your business while you run it; saving you
    time and money.

Professional web design companies promise you an efficient and well-designed website, which is a necessary investment for every business.

Ways to Determine Website Design Cost

There are several ways to determine website design cost. Let’s break it down.

  • Determine your needs.
    Website design cost increases as the complexity of the company’s needs increases. Basic web design for small businesses that require simplicity and functionality usually cost anywhere between $2,000 to $10,000. Intermediate websites can run anywhere from $10,000 to $50,000. Advanced website design for larger businesses can go a few hundred thousand dollars.
  • Determine the features you want.
    The cost for website design services will vary based on the features you ask for. Simple informational websites will cost less than site-specific features that you might want to add in order to meet your business needs. The number of features and functionality you demand will impact the website design cost. This includes the size and style of the site, copywriting services, responsive design, SEO optimisation, CMS and eCommerce functionality, and more.
  • Determine your provider.
    Because of the demand, the number of companies or freelancers offering website design services has blown up. The number of Sydney website design agencies has more than doubled in the last few years. A professional web design company with a sizeable and reputable portfolio can charge a substantial amount. And while a lot of them are good, there are also some bad ones. Remember, if their price is too good to be true; it probably is.

Final Thoughts on Website Design Cost

There is no way to say exactly how much you will have to spend for website design services but it’s safe to say, when it comes to web design, you get what you pay for.

The best ways to determine website design cost, or at least get an estimate, include: setting expectations regarding what you want the website to look and feel like, being realistic about your needs and wants, and choosing the right people for the job.

While website design cost can seem overwhelming at the
outset; you must remember that a good website pays for itself and is one of the
best investments you can make for your business.


Digital Marketing Trends for 2020: What to Expect

The world is going through change at an unprecedented speed. People are on the go and are moving faster than ever. Goods flow from one side of the world to another quickly. Information is exchanged in a just a few clicks. Everything moves so quickly; it could sometimes feel like it’s hard to keep up. Digital marketing is not exempted from this breakneck speed at which the world operates. What worked this year may not work again next year. With that in mind, here are the digital marketing trends for 2020 to help you keep up.

The Challenge for Digital Marketing Professionals

All self-respecting digital marketers are aware that they must stay on top of never-ending updates, new techniques, algorithm shifts, etc. 

To do this, your digital marketing plan must constantly take into account the new emerging trends as well as the sustained trends in the business. If you can analyse these trends critically and use them effectively; you would be able to predict where technology is going in the future, therefore, ensuring you are ahead of the pack. 

Digital Marketing

Digital Marketing Trends for 2020

  1. Personalisation - With 7.53 billion in the planet, taking time to personalise your marketing efforts will surely wow your customers. Consumers today are discerning and would quickly turn off generic ads that are irrelevant to them. A marketing survey found that 9 out of 10 people found personalised ads more interesting. 8 out of 10 would do business with a company who offered a personalised experience. Amazon knows this, made it a standard in their digital marketing plan, and is killing it in sales and market share!
  2. Artificial Intelligence and Virtual Reality - AI features like Chatbots, voice assistants, and others have revolutionised the way consumers interact with businesses. In fact, most digital marketing websites now have some sort of chatbot functionality. Chatbots and voice assistants offer a lot of benefits. They save the customer and the company time and money. Plus, they are available 24/7. VR, on the other hand, offer customers the chance to visualise the product to see before making a purchase. It’s a unique experience that also sets the right kind of expectations.
  3. SERP Position Zero - Gone are the days when the number 1 spot was the most coveted spot. One of the top digital marketing trends for 2020 is getting Position Zero. It’s all about getting that featured snippet that comes before the search results. This snippet features answers to the search query and a link to go the source of the information. More often than not, this is the first (and sometimes only) result consumers click on. Sydney digital marketing firms have started focusing their digital marketing efforts on this.
  4. Customer Obsession - Any business that is not obsessed with their customers is doing it wrong. We don’t mean stalk your customers, of course. What we mean is providing both existing and new customers with experiences that they will rave about. Remember that it costs less to keep an existing customer happy than to acquire a new one; so provide current customers with personalised hyper-targeted ads, excellent experience both online and offline, and more incentives.

As for acquiring new ones, your digital marketing plan must include gathering data on customer behavior so you can reach your target market where they are. Do they consult social media first before buying a product? Do they like video and other interactive content? Once you have the data, deliver.

Ten years ago, we could not have imagined the technological advancements we are enjoying right now. And in ten years, everything we marvel at today will be rendered obsolete by the technology of the future. The same is true for digital marketing. These digital marketing trends for 2020 will help your business stay ahead of the game. 

Graphic design TOP

Graphic Design Skills That Really Matter

Graphic design is crucial in today’s world and is incredibly powerful. As for graphic designers, they are the silent but key players in this incredibly visual world we now live in.

It’s no wonder, there is a huge demand for good graphic designers across all kinds of organisations all over the country. Graphic design in Australia has blown up exponentially this last few years. Thus, whether you are an aspiring graphic designer, or a novice or seasoned one; it’s important to know the skills and tools you need to have in your arsenal. 

Graphic Design Sydney

Graphic Design Skills That Really Matter

  • Good Ol’ Pen and Paper Skills

  • Even though most of what we do is now digital; knowing how to draw and sketch is vital to graphic design work. After all, it all starts with a drawing, a sketch. This phase allows you to develop and explore design ideas without the distraction of high-tech tools. 

  • Mastery of the Tools of the Trade

  • Every graphic designer must be well-versed in using tools like Photoshop, InDesign, Illustrator, among others. Not only will these tools make you work more efficiently, proficiency in these tools is necessary to get a job at a graphic design company. In fact, most Sydney graphic design job postings required mastery of one or all of the three tools. 

    Typography, Color, and Layout Skills

    The most fundamental skill a graphic designer should have is a solid understanding and mastery of of typography, color, and layout. 

    Graphic design services usually begin with a plan regarding which fonts, colors, and layouts to use. 

    • To be visually appealing, a graphic designer must know which interesting, clear, and easily-read font is appropriate for the message the brand wants to send. 
    • Colors affect audiences in a lot of ways. Contrasts, blends, and changes will show harmony and bring the design to life. 
    • Designers must arrange layouts so they can lead the audiences to the brand’s final message. 

  • Creative Thinking Skills

  • Graphic design is creative work so it goes without saying that the one of the graphic design skills that really matter is creative thinking. Graphic designers must be able to turn a mundane idea into a memorable visual representation. That requires thinking outside the box, going out of their artistic comfort zone, and using their imagination a lot of the times. 

  • Multimedia Visualisation

  • Really effective graphic designers must be able to visualise their work on different media. They must be able to “see” how their work will look like or behave in a variety of platforms like websites, apps, in print, on mobile, etc. 

  • Communicative Competence

  • Graphic design is communication. A client communicates their vision to the graphic designer. The designer, in turn, creates a visual image of that vision so that he or she can communicate it to the audience. Without effective communication skills, graphic designers will not be able to present a convincing image. 

  • An Intuition for Business

  • A graphic designer must not only be creative. They must also understand businesses in general. What is the client’s business and what images communicate the business? What will be the most powerful brand identifiers that can be associated with a particular line of business? This will help the designer develop the most appropriate visual representation. 

    Graphic design is in everything we do and interact with. It’s in the carton of milk we we drink every morning, the ballots we cast on election day, the businesses we choose to interact with. Graphic designers make these interactions possible. So, whether you are a seasoned pro or a novice transitioning into the world of graphic design; these graphic design skills really matter in order to make images that are truly powerful.

    domain in seo Sydney

    Tips for Choosing the Perfect Domain Name

    When you give out an address that’s unclear and complicated, don’t expect your guests to be able to find you easily. Obviously it’s not really your fault you live on a street that people misspell even if you spell each letter out, but you get the point. It’s the same thing online where your domain name is your address. Ask anyone for tips for choosing the perfect domain name and they’ll all say: keep it short, clear, memorable, and on brand. And in some cases, you may need to keep it local (.com.au for Australian businesses as an example). They are right. 

    It’s crucial for the domain name to be memorable, to clearly reflect your brand, to convey trust, and to tell your audience the brand’s purpose. To help you pick the perfect domain name, use these tips gathered from marketing experts. 

    Choose Domain

    1. Make it easy peasy. It’s a good domain name if it’s easy for your audience to remember and type. Here are some points to remember:

    • Shorter domain names are easier to remember and to type.

    • Slang, complex words, and intentional misspellings are difficult to remember and type; avoid them. 

    • Avoid acronyms, numbers, and hyphens because they are confusing. 

    Choose words or phrases that are easy to pronounce because if they can pronounce it, they can type it.

    2. Make it targeted. It’s wise to include the name of the city in the domain name, especially is the business is local. This makes it easy for your local customers to remember and find. For instance, if you are an SEO optimisation or SEO digital marketing company located in Sydney, try something like SEO Sydney dot com.

    3. Make it clean. Make sure that the name you picked is not taken by another company, trademarked, copyrighted, blacklisted, or penalised. In addition, double or triple check the domain name’s meaning in other languages. You don’t want to be entangled in a legal/cultural battle before you even launch your site. Use reputable domain history check sites and tools for due diligence checks.

    4. Make it appropriate. Use an appropriate extension for your business. .com is undoubtedly the most popular but there are other extensions you can use .net, .co, .biz, etc. 

    5. Make it yours. In relation to #5, it’s also advisable to buy all the domain extensions appropriate for your brand as well as misspelled and AKA versions of your domain name, just to be safe. You could go overboard with that, as there are almost unlimited variations now. So just try and keep that under control.

    6. Make it aligned. Choose a catchy domain name that reflects what you do and that your target audience could immediately associate with your brand. For this, try keywords that describe the business and what it offers. 

    7. And finally, one of the best tips for choosing the perfect domain name: make it brandable. A domain name that builds strong brand value over time is a wise investment, indeed. What makes a brandable domain name? The two main components are:

    • Relevance - something that rings true to the business’ core values
    • Credibility - something that sounds trustworthy, professional, mature

    Just as you would put in considerable time, effort, and money in finding the perfect address for your home; choosing a domain name requires careful planning and thought. Follow these tips for choosing the perfect domain name and you can have one that’s memorable, has a good history, speaks to your target audience, and tell the world exactly who you are as a brand. 


    Be Your Own Boss: Home Business Ideas With Low Startup Costs


    With the rat race becoming more hectic and stressful; it’s no wonder that many people choose to leave the perils of the daily grind and pursue a career from home. In fact, in Australia, start up businesses are on the rise. Estimates by the Australian Department of Industry, Innovation, Science, Research, and Tertiary Education suggest that, at any point in time, more than half a million Australians are in engaged in the beginning stages of entrepreneurial activity. 

    With the internet at your fingertips, it’s easier than ever to pursue an inspired entrepreneurial passion. Thinking about being your own boss? Make that start up business a reality with these home business ideas with low startup costs.

    Top 10 Home Business Ideas With Low Startup Costs

    1. Content Creator - It’s a great time to be alive if you’re a writer, graphic designer, or a creative pro. If you can create high-quality content for media outlets, businesses, and websites; you can have a great startup business with little to no start up cost. 
    2. Virtual Assistant - If you’ve got good planning organization skills, being a virtual assistant might be for you. A VA performs an array of secretarial tasks without being onsite. It costs nothing but time to source clients, plus you can work from home and earn a decent income. 
    3. Events Coordinator - Detail-oriented, highly-organized, party-loving people can launch event planning services from the comfort of their homes. All you need for this small business start up is a website, a phone, and a sizable database of contacts. 
    4. Digital Marketing Pro - While this requires some knowledge, online marketing courses are cheap and will give you the skills and knowledge you need to start a marketing career. Maybe you won’t be a pro from the start, but you’ll be surprised on how fast you will learn.
    5. Online Tutor - Competent teachers are scarce and online teachers/tutors are in demand. Online English teachers can make $25+/hour. You can also teach/tutor for other subjects/topics. All you need to start is a laptop, stable internet connection, and other equipment you probably already have at home.
    6. Online Store Owner - If offering services is not your thing, an ecommerce store might be. Selling products online is now just as popular, if not more, as selling from a physical store. It certainly is more convenient for the start up business owners and the buyers. Starting an ecommerce store is incredibly affordable and although there are selling fees, they are minimal. 
    7. Online Course Creator - If you have some knowledge on pretty much anything, package it, tie it up with a red ribbon, and sell it as an online course. All you need is your preexisting knowledge on a topic, PowerPoint skills, and a platform from which to share the course. There are some excellent Wordpress plugins to run the whole course online.
    8. Ebook Author - If you’ve always wanted to be an author, you no longer need to send your work to hundreds of publishers, hoping one of them takes you on. You can self-publish your work and make an income on royalties. All you need is your writing skills, a laptop, and an email list for you to sell your books to. 
    9. Data Entry - It’s not the most glamorous or exciting business/job idea but it does give you the freedom to work literally anywhere and anytime you choose. All that’s required is some willingness on your part. 
    10. Services Provider - Be it pet walker or plumber, photographer or fitness coach; you can make a living by providing services other people need. You can make calls, set up a website, organize events, email prospects, etc. to get started. And then, you can utilize social media, your own business website, and other affordable online tools to build and your brand. 


    With these 10 home business ideas with low startup costs; you, too, can leave the stressful 9-to-5 life, start pursuing your passions, and be your own boss. Not that being your own boss isn’t stressful, but it’s a different kind of stress.

    Email Design

    Design Your Emails: A Digital Marketing Plan That Works

    According to management consulting firm, McKinsey, an average full-time worker spends more than a quarter of the workday reading and responding to email. They also estimate that each worker receives around 120 emails daily. Each of those emails is competing for limited attention. Here’s an easy way to make your message stand out: design your emails.

    Other than improving your email message’s readability and digestibility, here are some more simple, yet effective ways to take your email digital marketing game to the next level. 

    Design Email

    How to Design Your Emails

  • Pay attention to first impressions.
  • An average person’s attention span is only 8 seconds. You need to wow within that short window. You can do this by making sure the sender, subject line, and email preheader are appealing and compelling. For instance: 

  • Try the Pyramid Scheme.
  • No, it’s not the illegal pyramid schemes of multilevel marketing companies. It’s structuring your emails like an inverted pyramid; just like the structure of digital marketing websites

    Digital Marketing Work

    Here’s how it works: 

    • Top: A strong, succinct, attention-grabbing headline to highlight the key message
    • Middle: Supporting info and visuals
    • Bottom: A clear call to action button to tell the audience exactly what to do next

  • Don’t just put it all out there.
  • Arrange your content so it makes sense to the reader. Your content must be:

    • Clear - Effective emails have a clear and often, singular message. 
    • Concise - Keep it short and simple. 
    • Coherent - Ideas should flow smoothly with the most important info first.
    • Chunked - Ideas should be divided into headings using bullets so they’re easy to digest. 
    • Clever - Use links if your need to convey more detailed information. Be careful not to go overboard, though, because too many links are distracting.

  • Make it pretty.
  • As a general rule of digital marketing, visually appealing visuals sell. 

    • Color - Choose a clean and complementary color palette to prevent distractions.
    • Font - Keep it legible by using a web-safe font face. Also, make sure the letters are within the 14-16px range on the body. 
    • Images - Make a statement with relevant and attractive photos. I

  • Optimise. 
  • By some estimates, more than 60% of emails are opened on mobile devices. If you fail to design your emails for the preferred device of your readers; you are missing out. Ensure that your emails display responsively on different devices. 

  • Stay on brand.
  • Email is an extension of the brand. Therefore, email campaigns must match the fonts, colors, and other visual branding elements (I.e. logo, etc.) across all customer touch-points.

  • Don’t forget standard email etiquette rules. 
  • Emails, sometimes, are the first, or only, point of contact you have with your prospects or existing clients. Remember and practice the social rules crucial to any medium of communication to make a great impression. These include:

    • Include a signature to let the the recipient know who you are.
    • Use use a professional salutation.
    • Try not to use humor.
    • Proofread your message. Again. And again. And again. 
    • Always reply to emails addressed to you and follow up diligently. 

    Design your emails well and it becomes one of the best form of digital marketing. Follow these 7 simple steps and you’ll take your email campaign, and your conversion rate, to the next level.

    SEO optimisation Sydney

    Top 5 SEO Challenges to Look Out For in 2019 in Sydney

    Online, only 3 things matter: “Location, location, location.” The better the location, the better chance of being seen and gaining customers. That’s why everyone is fighting for the prime spot - the first page of search results. For this, website owners turn to SEO optimisation services.

    SEO company

    Lately, though, it has become harder to rank on Google and other search engines. Their ever-changing algorithms, ads, and snippets have made it more difficult for organic search results to compete for the top spots. But there are other challenges. SEO optimisation experts in Sydney and all across the world has outlined the top 5 SEO challenges to look out for in 2019 as well as some techniques to overcome them.

    Top 5 SEO Challenges to Look Out for in 2019

    1. User Experience

    Being user-oriented doesn’t cut it anymore. Sites have to be user-obsessed. Search engines likes it when a site makes visitors happy. The challenge for web developers is to make everything on the site geared towards making the users’ experience better while ensuring the business’ goals and needs are still met. User experience is one of the most important ranking factor in search engines this year.


    1. Artificial Intelligence

    AI has completely changed the way people experience the internet. Smart search results and tailor-fit ads have become important marketing strategies. The challenge for SEO optimisation services is understanding how AI “thinks”. Whoever can crack the way AI thinks holds the key to getting the best search outcomes.


    1. New Search Engines

    Google has a monopoly on internet searches but SEO should not only be about Google. SEO is about visibility everywhere on the web. Take Amazon, for instance. People used Google for all their queries but now, some people go to Amazon when searching for a product. The challenge is ranking everywhere people search for things. If the site sells books, then it needs to rank everywhere books can be bought.


    1. Snippets

    Snippets are search results that give users the exact answer to their question. Snippets are featured in a box on a prime spot that is referred to as “Position Zero”. Case studies show a significant jump in the click through rate and revenue of sites featured as snippets. The challenge is getting the site’s contents as a featured snippet.


    1. Responsive Web Design (RWD)

    It was mobile-first web development in the last few years; but it’s now shifting to RWD. People use different screen sizes and RWD is literally a one-size-fits-all approach. RWD leads to good user experience and user experience leads to higher rankings. The challenge is in integrating RWD in the SEO plan.

    One other big thing are your competitors. What are they doing, why are they ranking better? Competitors needs to be monitored in order to be on top of things, you need to know what they are doing, how they are ranking – and do better.

    SEO optimisation services

    Overcoming SEO Challenges

    1. Improve user experience by:
    • making the site easy to navigate.
    • making the site accessible and built with all kinds of users in mind.
    • concentrating on text readability.
    • organising the elements of the site strategically.
    • improving speed and response time.
    1. Adjust keywords by giving them new semantic values so they meet the AI requirements. For instance, instead of merely mentioning the keywords, explain and/or define them.
    2. For products, keywords, item descriptions, and content need to be more engaging and user-friendly.
    3. Optimise the site’s content for featured snippets by using a keyword research tool and other techniques.
    4. Make sure the site works appropriately on devices of all sizes.

    Take note of the top 5 SEO challenges to look out for in 2019 and get that coveted prime location on the web.

    Logo Design in Sydney, Australia

    Key Steps that Make Logo Design Successful

    When you see the iconic logos of brands like Google, Apple, and other giants; you probably marvel at the design, the details, and how a simple image could command such a reputation. However, do you also think about how the logo design came about? What did they go through to finally arrive at the finished logo people recognise and trust? What are the key steps that make logo design successful?

    Why a Good Logo is a Must

    A logo is the most vital graphic design aspect of any brand for two reasons.

    1. It’s everywhere - on your marketing materials, letterhead, packaging, business cards, brochure, website, and other company literature.
    2. It’s the first point of reference for potential customers because it’s the first thing they see.

    Experts in graphic design in Sydney and their clients agree that a successful logo - one that embodies the brand and what it stands for - has the power to stir the audience’s emotions and call them to take action.

    Create Logo in Sydney, Australia

    Why Hiring a Professional for Logo Design is a Must

    Paying a graphic design professional to make a professionally designed website and more importantly, a high-quality custom logo is one of the best investments any business owner can make. This is because a good logo:

    • attracts attention and wows customers.
    • gives the brand a positive identity and helps the business stand out.
    • tells the story, message, and promise of the brand.
    • increases conversion rates and boosts the company’s reputation.

    Key Steps that Make Logo Design Successful

    People might think that designing a logo that wows is a simple task. But in reality, creating a successful logo design takes days, if not weeks, of work following a tried and tested process.

    1. Briefing - The designer reviews the client’s needs and expectations on the brief.
    2. Researching - The designer conducts research on the industry, the company’s history, culture, competitors, etc.
    3. Brainstorming - The designer brainstorms ideas and possible designs.
    4. Sketching - The designer develops some design concepts.
    5. Designing - The designer creates mockups of the best designs.
    6. Presenting - The designer presents the mockup to the client for feedback.
    7. Revising - The designer makes changes if necessary.
    8. Delivering - The designer delivers the final logo and printing guidelines.

    Graphic design in Sydney, Australia

    Key Factors that Make Logo Design Successful

    Additionally, to create a successful logo design, the designer has to take note of these factors.

    • Colours - Colours evoke emotions so the colour/s of the logo must be relevant to the message the business is trying to send to the audience. For instance, banks usually have a white and blue logo because they want to convey purity and reliability.
    • Relevant Images - Some imagery could also make a logo successful. However, images must remain relevant to the brand.
    • Simplicity and Accessibility - Logos should be simple and straightforward. Accessibility expert, Heydon Pickering, said, “The biggest enemy of accessibility is complexity.” A simple but powerful logo is not only accessible; it’s more recognisable.
    • Consistency - A logo must remain consistent across all media. This includes color, sizes, images, typography, themes, etc. Consistency is the key to brand recognition.
    • Something Extra - To really stand out, a logo must be memorable. This means adding something (a text, image, mark, etc.) that’s quirky and fun but memorable that people will remember.

    A logo speaks a thousand words and a successful one speaks a million. These key steps that make logo design successful will ensure your logo communicates and evoke the audience’s feelings and encourage them to take action.

    Web Development

    Frontend and Backend Development: Web Development Principles and Differences

    The internet, otherwise known as the electronic cat database, is a miraculous thing. Where people used to scour books, magazines, and other printed media for information for hours on end; now, all it takes is a few seconds of searching online. Humans have come a long way.

    Most people gleefully use the internet for sharing information, research, or for entertainment (i.e. watching cat videos). However, most of them don’t really know much about the internet beyond their daily use and dependence on it. Take frontend and backend development; two subjects that non-geeks would probably find excruciatingly complex. They can’t be blamed; even programmers and other website development services experts sometimes don’t know the difference between the two.

    Frontend Development

    How the Internet Works

    Very basically, the internet works by connecting a network of computers (a.k.a. the servers) with each other. These servers host the websites and all their files. Once these servers are connected, the user can then access the websites hosted by the servers.

    Frontend and Backend Development

    Web development can be divided into two: frontend and backend. These two are responsible for making the internet work.

    Frontend development focuses on the "client side" of development which includes the content (text, images, videos), design (colors, typography, etc.), navigation (menus, forms), and other elements of the sites that users interact with directly.

    Backend development, on the other hand, is everything users cannot and does not interact with, at least nothing that they can “see”. This includes all of the website code, the servers, operating systems, databases, APIs, etc.

    Frontend and Backend Interaction

    When a user requests for something on the frontend (i.e. “Googles” something); that request is sent to the backend (i.e. the code that runs on the server). The backend searches for the answer to the query and then sends back the data it found to the frontend. It’s a beautiful, well-coordinated dance.

    Let’s break the dance down.

    Frontend Web Development

    The frontend is what the user experiences so its development is focused on creating a good user experience. Therefore, frontend developers need to understand code, design, applications and, even the basics of psychology. Frontend developers are responsible for the design, look, and feel of the site. They are responsible for ensuring a seamless user experience.

    Frontend developers need to be proficient in the following:

    • HTML
    • CSS
    • JavaScript
    • Responsive Web Design
    • Perceived Performance

    Backend Web Development

    There’s a saying that it’s what on the inside that counts. That couldn’t be more true in web development. A beautiful looking website is useless without kickass backend support. The backend of an app or a site handles the calculations and other invisible interactions to ensure a site runs as expected.

    If the backend is not developed properly, the site can run into problems like slow loading times, crashes, errors, and malfunctions. Backend developers are responsible for the functionality of the site.

    Backend Development

    Backend developers need to be proficient in the following:

    • PHP
    • Ruby
    • Python
    • C#, Java, C++
    • Databases
    • APIs
    • Web Services

    You may not be a programmer. Your job might not even be remotely related to website development services. You may just be a simple internet user who’s just in it for the cat memes. Nevertheless, by understanding the meaning of and differences between frontend and backend development; you may just gain a new understanding of this miracle that has completely changed the world and the way people see it.

    4 Points for the Proper Use of Search Engine Promotion for Keywords

    People don’t need experts to tell them that if a website is not listed on the first or second page of a search engine, to a large portion of people, it practically does not exist. A brand loses business every time it falls to page 2+. Keywords are essential in driving organic traffic and ranking higher. How does one make their keywords for SEO work for them? Here are 4 points for the proper use of search engine promotion for keywords.

    Keywords are Key

    Keywords are phrases used to describe the website’s content. When a user types in a query on a search engine like Google; it uses those keywords to see if the content matches the query.

    Keywords may not be the main ranking factor, but they are an important part of the SEO process and SEO optimization services, mainly because they are used in links and content. And links and content are the main ranking factors. If the keywords don’t work; the business will suffer.

    Correct Use of Search Engine Promotion for Keywords

    1. Research

    As with anything in life, the starting point for using SEO keywords is research; specifically, keyword research. Keyword research is done to find which ones to include on a web page. Doing research helps content writers create a content strategy based on the terms users are looking for.

    research keywords

    2. Search Volume

    Take your keyword strategy to the next level by taking a look at the competitors and figuring out search volumes by season or location, etc.

    seo optimization best

    • By Competitor - Either priorities high-volume keywords that competitors are not ranking for or high-volume keywords that they are.
    • By location - Target a specific location by filtering keyword research to specific areas. For example, SEO optimization for Sydney will make the website’s content more relevant to the Sydney users.
    • By season - Understanding seasonal trends has a lot of advantages when preparing a content strategy. It gives you the opportunity to plan in advance, make tweaks, and the push it around the time it’s most relevant to the audience.
    1. Intent

    Understanding keyword intent is important in planning and executing a keyword strategy. When content creators understand the user’s intention when searching, they can deliver precisely what the users want. There are 4 types of intent:

    1. Navigational - searching for a particular website.
    2. Informational - searching for answers to questions
    3. Investigation - searching for info that could lead to transactions
    4. Transnational - ready to buy

    When you are able to categories the keywords and understand intent; you can use the info to create a content strategy that ensures you meet users’ needs.

    1. Placement

    Where the keywords are placed is just as important as what keywords to use. Poor keyword placement can hurt the search ranking and can hurt the reader’s eyes. Avoid keyword stuffing and spread out the keywords throughout the content. The tip is to write for humans and make the content readable.

    Here are some ideas about where keywords should be placed:

    • page titles
    • meta descriptions
    • subheadings
    • content (body of the text)
    • images
    • links, urls, and social media updates