domain in seo Sydney

Tips for Choosing the Perfect Domain Name

When you give out an address that’s unclear and complicated, don’t expect your guests to be able to find you easily. Obviously it’s not really your fault you live on a street that people misspell even if you spell each letter out, but you get the point. It’s the same thing online where your domain name is your address. Ask anyone for tips for choosing the perfect domain name and they’ll all say: keep it short, clear, memorable, and on brand. And in some cases, you may need to keep it local (.com.au for Australian businesses as an example). They are right. 

It’s crucial for the domain name to be memorable, to clearly reflect your brand, to convey trust, and to tell your audience the brand’s purpose. To help you pick the perfect domain name, use these tips gathered from marketing experts. 

Choose Domain

1. Make it easy peasy. It’s a good domain name if it’s easy for your audience to remember and type. Here are some points to remember:

  • Shorter domain names are easier to remember and to type.

  • Slang, complex words, and intentional misspellings are difficult to remember and type; avoid them. 

  • Avoid acronyms, numbers, and hyphens because they are confusing. 

Choose words or phrases that are easy to pronounce because if they can pronounce it, they can type it.

2. Make it targeted. It’s wise to include the name of the city in the domain name, especially is the business is local. This makes it easy for your local customers to remember and find. For instance, if you are an SEO optimisation or SEO digital marketing company located in Sydney, try something like SEO Sydney dot com.

3. Make it clean. Make sure that the name you picked is not taken by another company, trademarked, copyrighted, blacklisted, or penalised. In addition, double or triple check the domain name’s meaning in other languages. You don’t want to be entangled in a legal/cultural battle before you even launch your site. Use reputable domain history check sites and tools for due diligence checks.

4. Make it appropriate. Use an appropriate extension for your business. .com is undoubtedly the most popular but there are other extensions you can use .net, .co, .biz, etc. 

5. Make it yours. In relation to #5, it’s also advisable to buy all the domain extensions appropriate for your brand as well as misspelled and AKA versions of your domain name, just to be safe. You could go overboard with that, as there are almost unlimited variations now. So just try and keep that under control.

6. Make it aligned. Choose a catchy domain name that reflects what you do and that your target audience could immediately associate with your brand. For this, try keywords that describe the business and what it offers. 

7. And finally, one of the best tips for choosing the perfect domain name: make it brandable. A domain name that builds strong brand value over time is a wise investment, indeed. What makes a brandable domain name? The two main components are:

  • Relevance - something that rings true to the business’ core values
  • Credibility - something that sounds trustworthy, professional, mature

Just as you would put in considerable time, effort, and money in finding the perfect address for your home; choosing a domain name requires careful planning and thought. Follow these tips for choosing the perfect domain name and you can have one that’s memorable, has a good history, speaks to your target audience, and tell the world exactly who you are as a brand. 


home-business-startup-Australia

Be Your Own Boss: Home Business Ideas With Low Startup Costs

home-business-shtudio

With the rat race becoming more hectic and stressful; it’s no wonder that many people choose to leave the perils of the daily grind and pursue a career from home. In fact, in Australia, start up businesses are on the rise. Estimates by the Australian Department of Industry, Innovation, Science, Research, and Tertiary Education suggest that, at any point in time, more than half a million Australians are in engaged in the beginning stages of entrepreneurial activity. 

With the internet at your fingertips, it’s easier than ever to pursue an inspired entrepreneurial passion. Thinking about being your own boss? Make that start up business a reality with these home business ideas with low startup costs.

Top 10 Home Business Ideas With Low Startup Costs

  1. Content Creator - It’s a great time to be alive if you’re a writer, graphic designer, or a creative pro. If you can create high-quality content for media outlets, businesses, and websites; you can have a great startup business with little to no start up cost. 
  2. Virtual Assistant - If you’ve got good planning organization skills, being a virtual assistant might be for you. A VA performs an array of secretarial tasks without being onsite. It costs nothing but time to source clients, plus you can work from home and earn a decent income. 
  3. Events Coordinator - Detail-oriented, highly-organized, party-loving people can launch event planning services from the comfort of their homes. All you need for this small business start up is a website, a phone, and a sizable database of contacts. 
  4. Digital Marketing Pro - While this requires some knowledge, online marketing courses are cheap and will give you the skills and knowledge you need to start a marketing career. Maybe you won’t be a pro from the start, but you’ll be surprised on how fast you will learn.
  5. Online Tutor - Competent teachers are scarce and online teachers/tutors are in demand. Online English teachers can make $25+/hour. You can also teach/tutor for other subjects/topics. All you need to start is a laptop, stable internet connection, and other equipment you probably already have at home.
  6. Online Store Owner - If offering services is not your thing, an ecommerce store might be. Selling products online is now just as popular, if not more, as selling from a physical store. It certainly is more convenient for the start up business owners and the buyers. Starting an ecommerce store is incredibly affordable and although there are selling fees, they are minimal. 
  7. Online Course Creator - If you have some knowledge on pretty much anything, package it, tie it up with a red ribbon, and sell it as an online course. All you need is your preexisting knowledge on a topic, PowerPoint skills, and a platform from which to share the course. There are some excellent Wordpress plugins to run the whole course online.
  8. Ebook Author - If you’ve always wanted to be an author, you no longer need to send your work to hundreds of publishers, hoping one of them takes you on. You can self-publish your work and make an income on royalties. All you need is your writing skills, a laptop, and an email list for you to sell your books to. 
  9. Data Entry - It’s not the most glamorous or exciting business/job idea but it does give you the freedom to work literally anywhere and anytime you choose. All that’s required is some willingness on your part. 
  10. Services Provider - Be it pet walker or plumber, photographer or fitness coach; you can make a living by providing services other people need. You can make calls, set up a website, organize events, email prospects, etc. to get started. And then, you can utilize social media, your own business website, and other affordable online tools to build and your brand. 

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With these 10 home business ideas with low startup costs; you, too, can leave the stressful 9-to-5 life, start pursuing your passions, and be your own boss. Not that being your own boss isn’t stressful, but it’s a different kind of stress.


Email Design

Design Your Emails: A Digital Marketing Plan That Works

According to management consulting firm, McKinsey, an average full-time worker spends more than a quarter of the workday reading and responding to email. They also estimate that each worker receives around 120 emails daily. Each of those emails is competing for limited attention. Here’s an easy way to make your message stand out: design your emails.

Other than improving your email message’s readability and digestibility, here are some more simple, yet effective ways to take your email digital marketing game to the next level. 

Design Email

How to Design Your Emails

  • Pay attention to first impressions.
  • An average person’s attention span is only 8 seconds. You need to wow within that short window. You can do this by making sure the sender, subject line, and email preheader are appealing and compelling. For instance: 

  • Try the Pyramid Scheme.
  • No, it’s not the illegal pyramid schemes of multilevel marketing companies. It’s structuring your emails like an inverted pyramid; just like the structure of digital marketing websites

    Digital Marketing Work

    Here’s how it works: 

    • Top: A strong, succinct, attention-grabbing headline to highlight the key message
    • Middle: Supporting info and visuals
    • Bottom: A clear call to action button to tell the audience exactly what to do next

  • Don’t just put it all out there.
  • Arrange your content so it makes sense to the reader. Your content must be:

    • Clear - Effective emails have a clear and often, singular message. 
    • Concise - Keep it short and simple. 
    • Coherent - Ideas should flow smoothly with the most important info first.
    • Chunked - Ideas should be divided into headings using bullets so they’re easy to digest. 
    • Clever - Use links if your need to convey more detailed information. Be careful not to go overboard, though, because too many links are distracting.

  • Make it pretty.
  • As a general rule of digital marketing, visually appealing visuals sell. 

    • Color - Choose a clean and complementary color palette to prevent distractions.
    • Font - Keep it legible by using a web-safe font face. Also, make sure the letters are within the 14-16px range on the body. 
    • Images - Make a statement with relevant and attractive photos. I

  • Optimise. 
  • By some estimates, more than 60% of emails are opened on mobile devices. If you fail to design your emails for the preferred device of your readers; you are missing out. Ensure that your emails display responsively on different devices. 

  • Stay on brand.
  • Email is an extension of the brand. Therefore, email campaigns must match the fonts, colors, and other visual branding elements (I.e. logo, etc.) across all customer touch-points.

  • Don’t forget standard email etiquette rules. 
  • Emails, sometimes, are the first, or only, point of contact you have with your prospects or existing clients. Remember and practice the social rules crucial to any medium of communication to make a great impression. These include:

    • Include a signature to let the the recipient know who you are.
    • Use use a professional salutation.
    • Try not to use humor.
    • Proofread your message. Again. And again. And again. 
    • Always reply to emails addressed to you and follow up diligently. 

    Design your emails well and it becomes one of the best form of digital marketing. Follow these 7 simple steps and you’ll take your email campaign, and your conversion rate, to the next level.


    SEO optimisation Sydney

    Top 5 SEO Challenges to Look Out For in 2019 in Sydney

    Online, only 3 things matter: “Location, location, location.” The better the location, the better chance of being seen and gaining customers. That’s why everyone is fighting for the prime spot - the first page of search results. For this, website owners turn to SEO optimisation services.

    SEO company

    Lately, though, it has become harder to rank on Google and other search engines. Their ever-changing algorithms, ads, and snippets have made it more difficult for organic search results to compete for the top spots. But there are other challenges. SEO optimisation experts in Sydney and all across the world has outlined the top 5 SEO challenges to look out for in 2019 as well as some techniques to overcome them.

    Top 5 SEO Challenges to Look Out for in 2019

    1. User Experience

    Being user-oriented doesn’t cut it anymore. Sites have to be user-obsessed. Search engines likes it when a site makes visitors happy. The challenge for web developers is to make everything on the site geared towards making the users’ experience better while ensuring the business’ goals and needs are still met. User experience is one of the most important ranking factor in search engines this year.

     

    1. Artificial Intelligence

    AI has completely changed the way people experience the internet. Smart search results and tailor-fit ads have become important marketing strategies. The challenge for SEO optimisation services is understanding how AI “thinks”. Whoever can crack the way AI thinks holds the key to getting the best search outcomes.

     

    1. New Search Engines

    Google has a monopoly on internet searches but SEO should not only be about Google. SEO is about visibility everywhere on the web. Take Amazon, for instance. People used Google for all their queries but now, some people go to Amazon when searching for a product. The challenge is ranking everywhere people search for things. If the site sells books, then it needs to rank everywhere books can be bought.

     

    1. Snippets

    Snippets are search results that give users the exact answer to their question. Snippets are featured in a box on a prime spot that is referred to as “Position Zero”. Case studies show a significant jump in the click through rate and revenue of sites featured as snippets. The challenge is getting the site’s contents as a featured snippet.

     

    1. Responsive Web Design (RWD)

    It was mobile-first web development in the last few years; but it’s now shifting to RWD. People use different screen sizes and RWD is literally a one-size-fits-all approach. RWD leads to good user experience and user experience leads to higher rankings. The challenge is in integrating RWD in the SEO plan.

    One other big thing are your competitors. What are they doing, why are they ranking better? Competitors needs to be monitored in order to be on top of things, you need to know what they are doing, how they are ranking – and do better.

    SEO optimisation services

    Overcoming SEO Challenges

    1. Improve user experience by:
    • making the site easy to navigate.
    • making the site accessible and built with all kinds of users in mind.
    • concentrating on text readability.
    • organising the elements of the site strategically.
    • improving speed and response time.
    1. Adjust keywords by giving them new semantic values so they meet the AI requirements. For instance, instead of merely mentioning the keywords, explain and/or define them.
    2. For products, keywords, item descriptions, and content need to be more engaging and user-friendly.
    3. Optimise the site’s content for featured snippets by using a keyword research tool and other techniques.
    4. Make sure the site works appropriately on devices of all sizes.

    Take note of the top 5 SEO challenges to look out for in 2019 and get that coveted prime location on the web.


    Logo Design in Sydney, Australia

    Key Steps that Make Logo Design Successful

    When you see the iconic logos of brands like Google, Apple, and other giants; you probably marvel at the design, the details, and how a simple image could command such a reputation. However, do you also think about how the logo design came about? What did they go through to finally arrive at the finished logo people recognise and trust? What are the key steps that make logo design successful?

    Why a Good Logo is a Must

    A logo is the most vital graphic design aspect of any brand for two reasons.

    1. It’s everywhere - on your marketing materials, letterhead, packaging, business cards, brochure, website, and other company literature.
    2. It’s the first point of reference for potential customers because it’s the first thing they see.

    Experts in graphic design in Sydney and their clients agree that a successful logo - one that embodies the brand and what it stands for - has the power to stir the audience’s emotions and call them to take action.

    Create Logo in Sydney, Australia

    Why Hiring a Professional for Logo Design is a Must

    Paying a graphic design professional to make a professionally designed website and more importantly, a high-quality custom logo is one of the best investments any business owner can make. This is because a good logo:

    • attracts attention and wows customers.
    • gives the brand a positive identity and helps the business stand out.
    • tells the story, message, and promise of the brand.
    • increases conversion rates and boosts the company’s reputation.

    Key Steps that Make Logo Design Successful

    People might think that designing a logo that wows is a simple task. But in reality, creating a successful logo design takes days, if not weeks, of work following a tried and tested process.

    1. Briefing - The designer reviews the client’s needs and expectations on the brief.
    2. Researching - The designer conducts research on the industry, the company’s history, culture, competitors, etc.
    3. Brainstorming - The designer brainstorms ideas and possible designs.
    4. Sketching - The designer develops some design concepts.
    5. Designing - The designer creates mockups of the best designs.
    6. Presenting - The designer presents the mockup to the client for feedback.
    7. Revising - The designer makes changes if necessary.
    8. Delivering - The designer delivers the final logo and printing guidelines.

    Graphic design in Sydney, Australia

    Key Factors that Make Logo Design Successful

    Additionally, to create a successful logo design, the designer has to take note of these factors.

    • Colours - Colours evoke emotions so the colour/s of the logo must be relevant to the message the business is trying to send to the audience. For instance, banks usually have a white and blue logo because they want to convey purity and reliability.
    • Relevant Images - Some imagery could also make a logo successful. However, images must remain relevant to the brand.
    • Simplicity and Accessibility - Logos should be simple and straightforward. Accessibility expert, Heydon Pickering, said, “The biggest enemy of accessibility is complexity.” A simple but powerful logo is not only accessible; it’s more recognisable.
    • Consistency - A logo must remain consistent across all media. This includes color, sizes, images, typography, themes, etc. Consistency is the key to brand recognition.
    • Something Extra - To really stand out, a logo must be memorable. This means adding something (a text, image, mark, etc.) that’s quirky and fun but memorable that people will remember.

    A logo speaks a thousand words and a successful one speaks a million. These key steps that make logo design successful will ensure your logo communicates and evoke the audience’s feelings and encourage them to take action.


    Web Development

    Frontend and Backend Development: Web Development Principles and Differences

    The internet, otherwise known as the electronic cat database, is a miraculous thing. Where people used to scour books, magazines, and other printed media for information for hours on end; now, all it takes is a few seconds of searching online. Humans have come a long way.

    Most people gleefully use the internet for sharing information, research, or for entertainment (i.e. watching cat videos). However, most of them don’t really know much about the internet beyond their daily use and dependence on it. Take frontend and backend development; two subjects that non-geeks would probably find excruciatingly complex. They can’t be blamed; even programmers and other website development services experts sometimes don’t know the difference between the two.

    Frontend Development

    How the Internet Works

    Very basically, the internet works by connecting a network of computers (a.k.a. the servers) with each other. These servers host the websites and all their files. Once these servers are connected, the user can then access the websites hosted by the servers.

    Frontend and Backend Development

    Web development can be divided into two: frontend and backend. These two are responsible for making the internet work.

    Frontend development focuses on the "client side" of development which includes the content (text, images, videos), design (colors, typography, etc.), navigation (menus, forms), and other elements of the sites that users interact with directly.

    Backend development, on the other hand, is everything users cannot and does not interact with, at least nothing that they can “see”. This includes all of the website code, the servers, operating systems, databases, APIs, etc.

    Frontend and Backend Interaction

    When a user requests for something on the frontend (i.e. “Googles” something); that request is sent to the backend (i.e. the code that runs on the server). The backend searches for the answer to the query and then sends back the data it found to the frontend. It’s a beautiful, well-coordinated dance.

    Let’s break the dance down.

    Frontend Web Development

    The frontend is what the user experiences so its development is focused on creating a good user experience. Therefore, frontend developers need to understand code, design, applications and, even the basics of psychology. Frontend developers are responsible for the design, look, and feel of the site. They are responsible for ensuring a seamless user experience.

    Frontend developers need to be proficient in the following:

    • HTML
    • CSS
    • JavaScript
    • Responsive Web Design
    • Perceived Performance

    Backend Web Development

    There’s a saying that it’s what on the inside that counts. That couldn’t be more true in web development. A beautiful looking website is useless without kickass backend support. The backend of an app or a site handles the calculations and other invisible interactions to ensure a site runs as expected.

    If the backend is not developed properly, the site can run into problems like slow loading times, crashes, errors, and malfunctions. Backend developers are responsible for the functionality of the site.

    Backend Development

    Backend developers need to be proficient in the following:

    • PHP
    • Ruby
    • Python
    • C#, Java, C++
    • Databases
    • APIs
    • Web Services

    You may not be a programmer. Your job might not even be remotely related to website development services. You may just be a simple internet user who’s just in it for the cat memes. Nevertheless, by understanding the meaning of and differences between frontend and backend development; you may just gain a new understanding of this miracle that has completely changed the world and the way people see it.


    4 Points for the Proper Use of Search Engine Promotion for Keywords

    People don’t need experts to tell them that if a website is not listed on the first or second page of a search engine, to a large portion of people, it practically does not exist. A brand loses business every time it falls to page 2+. Keywords are essential in driving organic traffic and ranking higher. How does one make their keywords for SEO work for them? Here are 4 points for the proper use of search engine promotion for keywords.

    Keywords are Key

    Keywords are phrases used to describe the website’s content. When a user types in a query on a search engine like Google; it uses those keywords to see if the content matches the query.

    Keywords may not be the main ranking factor, but they are an important part of the SEO process and SEO optimization services, mainly because they are used in links and content. And links and content are the main ranking factors. If the keywords don’t work; the business will suffer.

    Correct Use of Search Engine Promotion for Keywords

    1. Research

    As with anything in life, the starting point for using SEO keywords is research; specifically, keyword research. Keyword research is done to find which ones to include on a web page. Doing research helps content writers create a content strategy based on the terms users are looking for.

    research keywords

    2. Search Volume

    Take your keyword strategy to the next level by taking a look at the competitors and figuring out search volumes by season or location, etc.

    seo optimization best

    • By Competitor - Either priorities high-volume keywords that competitors are not ranking for or high-volume keywords that they are.
    • By location - Target a specific location by filtering keyword research to specific areas. For example, SEO optimization for Sydney will make the website’s content more relevant to the Sydney users.
    • By season - Understanding seasonal trends has a lot of advantages when preparing a content strategy. It gives you the opportunity to plan in advance, make tweaks, and the push it around the time it’s most relevant to the audience.
    1. Intent

    Understanding keyword intent is important in planning and executing a keyword strategy. When content creators understand the user’s intention when searching, they can deliver precisely what the users want. There are 4 types of intent:

    1. Navigational - searching for a particular website.
    2. Informational - searching for answers to questions
    3. Investigation - searching for info that could lead to transactions
    4. Transnational - ready to buy

    When you are able to categories the keywords and understand intent; you can use the info to create a content strategy that ensures you meet users’ needs.

    1. Placement

    Where the keywords are placed is just as important as what keywords to use. Poor keyword placement can hurt the search ranking and can hurt the reader’s eyes. Avoid keyword stuffing and spread out the keywords throughout the content. The tip is to write for humans and make the content readable.

    Here are some ideas about where keywords should be placed:

    • page titles
    • meta descriptions
    • subheadings
    • content (body of the text)
    • images
    • links, urls, and social media updates

    Startup Consultants: why they are so important

    Starting a business, no matter the size, is a daunting task for first-timers. Tasks don’t seem to end. Questions keep popping up. The bills keep piling. Doubts creep in. It starts to feel like this is an entirely new field. And it is. How does one deal with the challenges of starting up a new business? A startup consultant. Here’s a brief example on startup consultants, why they are so important, and how to get one.

    easy begin startup

    The Challenge and the Solution

    Startups are challenging: they are constantly in a state of uncertainty; resources are, more often than not, limited; and then there’s the the not-so-easy task of establishing a customer base to grow the business.

    But the good news is that, from management to marketing to web development; there are people - experts - who can help. There are management and marketing experts, as well, as web development services experts to make any idea a reality.

    Think of startup consultants like an OB/GYNs. They help the baby (idea) to be born into the world.

    Startup Consultants: Why They are So Important

    Startup Consultants Sydnei

    1. Management - First time business owners, especially younger ones, are a repository of bright ideas, fresh outlook, and tech know-how. However, those are not substitutes for managerial experience. Management consultants can provide management advice and practices to companies that don’t have much of it.
    2. Expertise - Choosing consultant from the same industry will guarantee that they have previous experience in the same niche. Not only will they have experience with assisting startups in general; they will also have experience in handling the same issues and challenges you will be facing. The experience these consultants bring to the table will help them develop strategies to overcome these industry-specific challenges.
    3. Assistance - Once the business is off the ground and starting to gain traction; the owner is going to need some extra help. This is why startup consultants are so important. Instead of hiring new employees - who would have to be trained and on boarded - for short projects or projects that are just starting; the consultants can serve as an extra set of hands and help lighten the load; no training necessary.
    4. Honest Feedback - Business owners, like proud parents, are so passionate about their babies that they don’t often see things clearly and objectively. A consultant will be able to provide honest, objective, and professional feedback that can steer the company back in the right direction.
    5. Thorough Market Research - Market research data is crucial in order to understand industry trends, predict customer behavior, and make sound business decisions. Not only will a startup consultant conduct research and interpret data for the company; their wealth of knowledge can provide valuable and bespoke suggestions and solutions based on the data.

    How to Pick the Right Consultant

    1. Find external proof of expertise. Read reviews, check out other startups they worked with, and ask for references.
    2. Ask them about their startup. If a consultant has not put up a startup themselves; what qualifies them to inform others? Ask them what happened to their own startups and how challenges were handled.
    3. Tell them about yours. A good consultant will be able to give you insight about your business on the first meeting. This will give you a glimpse of their expertise.

    Choosing a Web Design Company: What to Expect and how to Avoid Problems

    Hiring an expert web design team is a huge undertaking. There are thousands of agencies specializing in graphic design. Sydney alone has hundreds of companies to choose from. That makes choosing one that suits a brand’s vision is harder than ever. So, here’s a simple guide on choosing a web design company: what to expect and avoid problems to make the selection process easy easy.

    The key, really, is understanding the needs of the brand. Instead of filtering and eliminating options based on factors like referrals, recommendations, etc.; write down the exact needs, goals, and visions of the brand. The right one for the brand will reveal itself.

    Web Design Company

    Choosing a Web Design Company: What to Expect and How to Avoid Problems

    1. Function

    Creating a professionally designed website starts with one crucial question: “How does the website need to function?” Will it be a website with basic information about the company and its contact details only? Or does it have to function a certain special way?

    Asking this question is important because it can significantly narrow down your options. The answer to this will determine which type of web designer you need.

    Consider the following:

    • functionality to be included now
    • functionality to possibly be included in the future as the business grows
    • content creation and management
    • users’ experience
    • call to action – what do you actually want your customers to do once they get to your website? 
    1. Design Needs

    The next question is “How should your website look?”

    Translating an idea into, say, a website design, is no easy task. A vague idea isn’t just going to manifest out of thin air, so to speak. The more specific the design request is, the easier it will be for the graphic design specialists to bring it to life.

    Graphic Design Sydney

    Draw it, collect inspiration designs, take note of other websites’ design and features; speak up and let them know exactly what your brand needs.

    Consider the following:

    • features and design elements
    • how involved do you want to be in the design process
    • what are the design/function priorities
    • listen and learn. Trust your designer, they really do know best (one would hope so)
    1. Business Needs

    Determine the role of the website in the business. Is the website an integral part in marketing and in driving leads and sales? Will it be used only as a source of information? Will it be integrated with other business processes?

    Knowing whether the website is central to the business will help determine the budget and the kind of web and graphic design team you will need to execute the idea.

    Consider the following:

    • domain names and email services
    • how valuable is the website to the brand
    1. Budget

    A website is as good investment as any other for your business, so don’t overlook it. Cheap now, might mean more expense later. The value of a professionally designed website more than makes up for the investment you put in.

    Budget a websiteConsider the following:

    • ongoing costs
    • scope and value of the website
    • how much is a customer worth to you

    Again, the key is in understanding the needs of the brand. Follow these simple tips in choosing a web design company to know what to expect and how to avoid problems.


    sturtups

    What You Need to Know for Starting a Small Business

    Not all small businesses are created equal. Nevertheless, whatever the offer is; new entrepreneurs need the same information and tools to get the business up and running. Here’s what you need to know for starting a small business.

    Business Startup: The Struggle is Real

    The startup phase is exciting yet very challenging. Like proud parents or mad scientists; startups & small business owners get that giddy feeling of being able to bring something to life.

    However, this happy, exhilarating feeling can be accompanied by frustrations and roadblocks. Here are just some examples:

    • cash flow issues
    • time management
    • task delegation
    • marketing strategy
    • poor management
    • self-doubt

    Here are some things every business startup owner must know in order to keep the business in a steady and consistent growth path.

    business startups

    What You Need to Know for Starting a Small Business

    1. Give customers a voice.

    Startups & small businessenterprises need regular content. Customer-created content is free and publishing it is an effective marketing strategy, turning users into loyal customers.

    1. Have a solid growth path.

    To succeed in the long term, business startupowners should have a SMART growth path. This is to ensure stakeholders know how to overcome roadblocks and understand the direction the business will take as it grows.

    1. Relationships are gold.

    All relationships must be treasured. Remember, it’s not who you are; it’s who you know.

    1. Give stuff away for free.

    Giving free samples of products or services or discounts will do wonders for your business. Just look at Zappos! and Warby Parker; they understand the lifetime value of customers and they’re better for it.

    1. Use robots.

    Automate your business to save time and money. Email, content marketing, bulk SMS, etc.; all these can be placed on automated; mode, freeing up valuable time and energy.

    1. Don’t be a martyr.

    For small business startups, time is money so delegate tasks to the pros. For example: tax stuff should be delegated to an accountant; graphic design and web development should be done by designers, etc.

    1. Know what’s going on.

    What you need to know for starting a small business is simple: keep track everything. Monitor everything from employee activities, productivity, and what and where traffic and revenue are coming from. Tools like Google Analytics is great for this task.

    1. Use social media regularly.

    People visit social media more than company websites. Ergo, social media posts are crucial to engage with the customer base regularly. It also helps with building brand identity and recognition and proving the business is alive.

    1. Use tools.

    There are many tools to help manage day-to-day business activities. This includes  Trello, Slack, etc. for workflow automation; email marketing tools, Hootsuite and Buffer for social media automation; and other cost-effective platforms for different tasks.

    1. Encourage feedback.

    start business

    Proactively asking for feedback helps improve a business’ product and services and tells customers the company actually cares. Feedback and improvement are the keys to a sustainable growth.

    There will be obstacles as one starts a small business. Additionally, as days turn into weeks and months, operating small business startups will become harder and more challenging. Understanding what you need to know for starting a small businesswill help business owners anticipate problems and prepare solutions as they go through this exciting journey.