4 Points for the Proper Use of Search Engine Promotion for Keywords

People don’t need experts to tell them that if a website is not listed on the first or second page of a search engine, to a large portion of people, it practically does not exist. A brand loses business every time it falls to page 2+. Keywords are essential in driving organic traffic and ranking higher. How does one make their keywords for SEO work for them? Here are 4 points for the proper use of search engine promotion for keywords.

Keywords are Key

Keywords are phrases used to describe the website’s content. When a user types in a query on a search engine like Google; it uses those keywords to see if the content matches the query.

Keywords may not be the main ranking factor, but they are an important part of the SEO process and SEO optimization services, mainly because they are used in links and content. And links and content are the main ranking factors. If the keywords don’t work; the business will suffer.

Correct Use of Search Engine Promotion for Keywords

  1. Research

As with anything in life, the starting point for using SEO keywords is research; specifically, keyword research. Keyword research is done to find which ones to include on a web page. Doing research helps content writers create a content strategy based on the terms users are looking for.

research keywords

2. Search Volume

Take your keyword strategy to the next level by taking a look at the competitors and figuring out search volumes by season or location, etc.

seo optimization best

  • By Competitor - Either priorities high-volume keywords that competitors are not ranking for or high-volume keywords that they are.
  • By location - Target a specific location by filtering keyword research to specific areas. For example, SEO optimization for Sydney will make the website’s content more relevant to the Sydney users.
  • By season - Understanding seasonal trends has a lot of advantages when preparing a content strategy. It gives you the opportunity to plan in advance, make tweaks, and the push it around the time it’s most relevant to the audience.
  1. Intent

Understanding keyword intent is important in planning and executing a keyword strategy. When content creators understand the user’s intention when searching, they can deliver precisely what the users want. There are 4 types of intent:

  1. Navigational - searching for a particular website.
  2. Informational - searching for answers to questions
  3. Investigation - searching for info that could lead to transactions
  4. Transnational - ready to buy

When you are able to categories the keywords and understand intent; you can use the info to create a content strategy that ensures you meet users’ needs.

  1. Placement

Where the keywords are placed is just as important as what keywords to use. Poor keyword placement can hurt the search ranking and can hurt the reader’s eyes. Avoid keyword stuffing and spread out the keywords throughout the content. The tip is to write for humans and make the content readable.

Here are some ideas about where keywords should be placed:

  • page titles
  • meta descriptions
  • subheadings
  • content (body of the text)
  • images
  • links, urls, and social media updates

Startup Consultants: Why Theyare So Important

Starting a business, no matter the size, is a daunting task for first-timers. Tasks don’t seem to end. Questions keep popping up. The bills keep piling. Doubts creep in. It starts to feel like this is an entirely new field. And it is. How does one deal with the challenges of starting up a new business? A startup consultant. Here’s a brief example on startup consultants, why they are so important, and how to get one.

easy begin startup

The Challenge and the Solution

Startups are challenging: they are constantly in a state of uncertainty; resources are, more often than not, limited; and then there’s the the not-so-easy task of establishing a customer base to grow the business.

But the good news is that, from management to marketing to web development; there are people - experts - who can help. There are management and marketing experts, as well, as web development services experts to make any idea a reality.

Think of startup consultants like an OB/GYNs. They help the baby (idea) to be born into the world.

Startup Consultants: Why They are So Important

Startup Consultants Sydnei

  1. Management - First time business owners, especially younger ones, are a repository of bright ideas, fresh outlook, and tech know-how. However, those are not substitutes for managerial experience. Management consultants can provide management advice and practices to companies that don’t have much of it.
  2. Expertise - Choosing consultant from the same industry will guarantee that they have previous experience in the same niche. Not only will they have experience with assisting startups in general; they will also have experience in handling the same issues and challenges you will be facing. The experience these consultants bring to the table will help them develop strategies to overcome these industry-specific challenges.
  3. Assistance - Once the business is off the ground and starting to gain traction; the owner is going to need some extra help. This is why startup consultants are so important. Instead of hiring new employees - who would have to be trained and on boarded - for short projects or projects that are just starting; the consultants can serve as an extra set of hands and help lighten the load; no training necessary.
  4. Honest Feedback - Business owners, like proud parents, are so passionate about their babies that they don’t often see things clearly and objectively. A consultant will be able to provide honest, objective, and professional feedback that can steer the company back in the right direction.
  5. Thorough Market Research - Market research data is crucial in order to understand industry trends, predict customer behavior, and make sound business decisions. Not only will a startup consultant conduct research and interpret data for the company; their wealth of knowledge can provide valuable and bespoke suggestions and solutions based on the data.

How to Pick the Right Consultant

  1. Find external proof of expertise. Read reviews, check out other startups they worked with, and ask for references.
  2. Ask them about their startup. If a consultant has not put up a startup themselves; what qualifies them to inform others? Ask them what happened to their own startups and how challenges were handled.
  3. Tell them about yours. A good consultant will be able to give you insight about your business on the first meeting. This will give you a glimpse of their expertise.

Choosing a Web Design Company: What to Expect and how to Avoid Problems

Hiring an expert web design team is a huge undertaking. There are thousands of agencies specializing in graphic design. Sydney alone has hundreds of companies to choose from. That makes choosing one that suits a brand’s vision is harder than ever. So, here’s a simple guide on choosing a web design company: what to expect and avoid problems to make the selection process easy easy.

The key, really, is understanding the needs of the brand. Instead of filtering and eliminating options based on factors like referrals, recommendations, etc.; write down the exact needs, goals, and visions of the brand. The right one for the brand will reveal itself.

Web Design Company

Choosing a Web Design Company: What to Expect and How to Avoid Problems

  1. Function

Creating a professionally designed website starts with one crucial question: “How does the website need to function?” Will it be a website with basic information about the company and its contact details only? Or does it have to function a certain special way?

Asking this question is important because it can significantly narrow down your options. The answer to this will determine which type of web designer you need.

Consider the following:

  • functionality to be included now
  • functionality to possibly be included in the future as the business grows
  • content creation and management
  • users’ experience
  • call to action – what do you actually want your customers to do once they get to your website? 
  1. Design Needs

The next question is “How should your website look?”

Translating an idea into, say, a website design, is no easy task. A vague idea isn’t just going to manifest out of thin air, so to speak. The more specific the design request is, the easier it will be for the graphic design specialists to bring it to life.

Graphic Design Sydney

Draw it, collect inspiration designs, take note of other websites’ design and features; speak up and let them know exactly what your brand needs.

Consider the following:

  • features and design elements
  • how involved do you want to be in the design process
  • what are the design/function priorities
  • listen and learn. Trust your designer, they really do know best (one would hope so)
  1. Business Needs

Determine the role of the website in the business. Is the website an integral part in marketing and in driving leads and sales? Will it be used only as a source of information? Will it be integrated with other business processes?

Knowing whether the website is central to the business will help determine the budget and the kind of web and graphic design team you will need to execute the idea.

Consider the following:

  • domain names and email services
  • how valuable is the website to the brand
  1. Budget

A website is as good investment as any other for your business, so don’t overlook it. Cheap now, might mean more expense later. The value of a professionally designed website more than makes up for the investment you put in.

Budget a websiteConsider the following:

  • ongoing costs
  • scope and value of the website
  • how much is a customer worth to you

Again, the key is in understanding the needs of the brand. Follow these simple tips in choosing a web design company to know what to expect and how to avoid problems.


What You Need to Know for Starting a Small Business

Not all small businesses are created equal. Nevertheless, whatever the offer is; new entrepreneurs need the same information and tools to get the business up and running. Here’s what you need to know for starting a small business.

Business Startup: The Struggle is Real

The startup phase is exciting yet very challenging. Like proud parents or mad scientists; startups & small business owners get that giddy feeling of being able to bring something to life.

However, this happy, exhilarating feeling can be accompanied by frustrations and roadblocks. Here are just some examples:

  • cash flow issues
  • time management
  • task delegation
  • marketing strategy
  • poor management
  • self-doubt

Here are some things every business startup owner must know in order to keep the business in a steady and consistent growth path.

business startups

What You Need to Know for Starting a Small Business

  1. Give customers a voice.

Startups & small businessenterprises need regular content. Customer-created content is free and publishing it is an effective marketing strategy, turning users into loyal customers.

  1. Have a solid growth path.

To succeed in the long term, business startupowners should have a SMART growth path. This is to ensure stakeholders know how to overcome roadblocks and understand the direction the business will take as it grows.

  1. Relationships are gold.

All relationships must be treasured. Remember, it’s not who you are; it’s who you know.

  1. Give stuff away for free.

Giving free samples of products or services or discounts will do wonders for your business. Just look at Zappos! and Warby Parker; they understand the lifetime value of customers and they’re better for it.

  1. Use robots.

Automate your business to save time and money. Email, content marketing, bulk SMS, etc.; all these can be placed on automated; mode, freeing up valuable time and energy.

  1. Don’t be a martyr.

For small business startups, time is money so delegate tasks to the pros. For example: tax stuff should be delegated to an accountant; graphic design and web development should be done by designers, etc.

  1. Know what’s going on.

What you need to know for starting a small business is simple: keep track everything. Monitor everything from employee activities, productivity, and what and where traffic and revenue are coming from. Tools like Google Analytics is great for this task.

  1. Use social media regularly.

People visit social media more than company websites. Ergo, social media posts are crucial to engage with the customer base regularly. It also helps with building brand identity and recognition and proving the business is alive.

  1. Use tools.

There are many tools to help manage day-to-day business activities. This includes  Trello, Slack, etc. for workflow automation; email marketing tools, Hootsuite and Buffer for social media automation; and other cost-effective platforms for different tasks.

  1. Encourage feedback.

start business

Proactively asking for feedback helps improve a business’ product and services and tells customers the company actually cares. Feedback and improvement are the keys to a sustainable growth.

There will be obstacles as one starts a small business. Additionally, as days turn into weeks and months, operating small business startups will become harder and more challenging. Understanding what you need to know for starting a small businesswill help business owners anticipate problems and prepare solutions as they go through this exciting journey.

Graphic Design Trends 2019

Trends come and go and they often do so very quickly. In the world of design, trends are born and die even faster. You can either keep up or give up. Here is a comprehensive roundup of graphic design trends 2019.

Graphic Design; Keep Up or Give Up

Competition is tough these days. Whatever product or service a business is offering, chances are, another company is offering the same. Both graphic designers and business owners know that a company's visual branding should not be an afterthought but a very important priority.

This is why branding including logo design and a professionally designed website among others have become necessary to start and operate a business. Therefore, graphic designers must move fast and stay on top of trends if they want their work to stay fresh and relevant.

graphic design services

What's going on in graphic design this year? Spoiler alert: It's all about life, movement, and vibrancy.

Look Out: Graphic Design Trends 2019

  1. Art Deco - Eclectic meets opulent, Art Deco bings a powerful visual pop. This year, expect rich colors, metallics, geometric patterns, bold curves, complex lines, intense symmetry, and movement. Think The Great Gatsby and the Roaring 20s!
  2. Asymmetrical Layouts - Say goodbye to rigid grids and say hello to thinking outside the box. People want to feel alive and asymmetrical layouts give off that kinetic vibe. Additionally, asymmetrical layouts spark curiosity, making users stay on the site longer.graphic trends
  3. Complex Gradients and Duotones.
  4. Glitch Style - Nothing says "I'm alive" better than making a mistake and then making something beautiful out of it. That is what the Glitch Style is, a mistake that turned into something great. Different colored layers, deformed and distorted images, and a lack of regularity suggest depth and movement.
  5. Isometric Design - Unlike flat design, isometric designs have depth and detail. In addition, isometric designs and icons come across as warm and tactile.
  6. Open Compositions - For years, structured grid, frames, and boxes were the standard. Gone are the days when design elements were placed in a strict and organized order, with every element visible. Nowadays, and in the foreseeable future, graphic design professionals in Sydney and beyond have started using open compositions hinting at mystery; like there is a secret part of the picture beyond what viewers can see.
  7. Vivid Colors - It's a well-known fact that colors have psychological powers over those who see it. Colors can send subtle messages, catch the attention of the audience, and convey a message. And nothing can catch the attention and convey a powerful message than vivid colors.
  8. 3D Objects - Life, movements and depth are key graphic design trends in 2019. Designers are now creating compositions with so much depth; they quite literally jump out of the page making users feel like they can almost touch them.

In the world of technology, there is a common saying, "Move fast and break things." That saying is also true for the graphic design trends of 2019. One must move fast to stay ahead of the pack and one must break the current standard to make their design alive, moving, and vibrant.

SEO Tools for Startups

Most startups start small and can't blow thousands of dollars for marketing and to grow their customer base. Therefore, business owners must boost their online presence to get the business noticed gradually. Enter SEO. SEO is necessary to grab people's attention and get a chance to tell the world who the brand is. To take the business out of the shadow and into the limelight; check out this starter pack of the best SEO tools for startups.

SEO optimisation services

Go High and Fly

Getting SEO services is a vital element of every startup venture. Anyone wanting to rank higher on search engines like Google must have a solid SEO plan. After all, the higher you rank, the better chances of being seen and the better chances for the business to take off.

Top 5 SEO Tools for Startups

  1. Ahrefs - Many professional SEO optimisation services providers used Ahrefs because it is one of the best SEO tools for doing backlink analysis. But, wait, there's more; it can also:
  • effectively analyze the competition's SEO and website strategy;
  • help build authority links to a business' site;
  • evaluate the site's Google ranking for the each keywords used, and;
  • do keyword research and give keyword ideas for new content.
  1. Buffer - Operating a startup can be time-consuming. Using Buffer can significantly free up time. With Buffer, you can:
  • schedule social media posts practically hands-free, and;
  • set up and publish content on time regularly to meet SEO requirements.
  1. Moz - Aptly called Moz; this tool is one of the MOZ useful, MOZ widely-used, and MOZ feature-packed one out there. This tool is all you need to make any website rank well in search engines. But it's not all it can do. It also has the following features:SEO and STARTUPS
  • keyword research
  • backlink research
  • crawl
  • Rank tracking
  • SEO audit
  • SEO toolbar
  1. Rocket Ranking - Small business and startup owners love Rocket Ranking because it helps them increase web traffic. This on-page optimizer:
  • has a keyword profit calculator to help find out which keywords drives more traffic;
  • has a backlink builder for the link counts;
  • has a follow tool for different social media channels which helps with ranking, and;
  • is free. (Who doesn't love free stuff?)
  1. Screaming Frog - Since we're on the subject of SEO tools for startups, Screaming Frog is one of the best. It can:
  • "spider crawl" through websites, links, apps, and codes and gather useful data to optimize the startup's website;
  • fix any errors that affect the website's ranking using the data it gathers;
  • provide inbound and outbound links report, and;
  • provide info on what competitor's are doing to make their sites rank higher.

P.S. No frogs were harmed in the making of this tool.

Startups and seo optimisation services go hand-in-hand. SEO is a Startup' BFF. Without SEO, startup companies and small businesses don't stand a chance. This list of SEO tools for strartups will help small businesses and startup ventures rank higher in search engine pages, increase traffic, maximize marketing strategy, expand the site's reach, and apply the best SEO strategy; all of which help the business get out the oblivion and into the spotlight and become profitable.

good graphic design

The Influence of Good Graphic Design on the Customers

Graphic design for small business owners is like the artwork for homeowners. They know they need it, but it’s not at the top of the priorities list. Instead, they only invest on infrastructure, people, products, and service delivery; completely ignoring the fact that without good graphic design - a logo, for example - people won’t even come through the door to experience the business’ people, products, and service delivery. Graphic design matters. In fact, it can send a powerful message to clients. What’s the influence of good graphic design to the customers?

What’s the Big Deal About Graphic Design?

Most small business owners start their entrepreneurial journey thinking they’re unique. That’s an inherent mistake because according to the Australian Bureau of Statistics, as of 2017, there are already 2.24 million actively trading businesses.
One can only survive this surplus of competition by catching the audience's attention, creating intrigue, and engaging them. That’s what graphic design is for. It’s a major part of a company’s branding strategy. High-quality graphic design, especially professionally done by graphic design businesses, does more than differentiate one business from another.

Good graphic design also:

  • creates a good public perception;
  • promotes brand familiarity;
  • encourages the customers to buy.

graphic design influence

The Influence of Good Graphic Design on the Customers

  • Brand Familiarity.

The market is overcrowded. A small business can offer high-quality products and exceptional service for less and be completely overlooked. People have a tendency to buy from the most familiar brands.

How can a small startup compete? They have to do branding right. The right aesthetic - one that says, “We offer high-quality products. We have exceptional service. You can trust us.” - can catch people’s attention, raise their awareness of the brand’s offerings, develop customer trust, and improve conversions.

  • Visual Psychology.

The most pronounced influence of good graphic design to the customers is perhaps “in the mind”. A child’s storybook has more images than words and has colors only bees and art students can see. It’s because the human brain process images faster than text.

Every color, shape, and symbol triggers distinct emotions. Blue, for instance, evokes tranquility and reliability. Yellow is fun and exuberant. Green is nurturing and earthy. Black indicates power and precision. Red makes people feel dangerous and hungry, making people upsize their fast food meals unwittingly. Circular shapes tell people the brand is sensitive; while angular shapes give off a tough and durable message.

Long story short: a brand can subtly influence people and send them a message before ever meeting them face to face.

  • “Feel Good” Feels.

There is a growing number of brands going retro these days. With the many horrible things happening in the world today; it’s no wonder people are drawn to products that make them feel sentimental and nostalgic. Graphic design businesses call this nostalgia marketing.

But it’s not just nostalgia. People gravitate towards an aesthetic that makes them feel happy, excited, hopeful, etc. Brands can influence customers through good graphic design that gives them the “feels”.

Graphic Design Tips for Small Business Owners

  1. Simplicity. Use clear images and typography.
  2. Versatility. The design should easily translate to all forms of media.
  3. Relativity. Ensure the graphic design is related to the product and services offered.
  4. Memorability. Need we say more?
  5. Durability. The design must endure because brand familiarity relies on consistency and longevity.

Owen Gingerich once said, “Our brain the most complex physical object known to us in the entire cosmos.” The mind is mysterious, elusive and, often, too complex to understand. However, it doesn’t mean it can’t be nudged in the right direction with subtle hints. With the right graphic design, any business can influence their customers to make them a part of their lives.

trends in seo

Most Useful Upcoming SEO Trends to Get Traffic and Leads

Marketing tools and strategies advance at a dizzying pace. What worked last year may not work again this year or may not work as effectively as it did. And take note that last year was less than 30 days ago. Marketers and SEO optimization services experts may still be still recovering from the end of last year’s marketing campaigns. Nevertheless, there is no time to waste. They must always look forward and onward; thinking about the most useful upcoming SEO trends to get traffic and leads so they can work around them.

Most Useful Upcoming SEO Trends to Get Traffic and Leads

  • Don’t just “Google it.”

Google has become the first point of contact for people who need answers. Nevertheless, there is an increased awareness that other search engines exist. While Google has search dominance, search presence must be established in every other platform that has search functionality. Providers of SEO services must also make sure that sites are optimized to show up practically everywhere people are looking. This includes but not limited to other search engines (Yahoo, Bing, Ecosia, Duck Duck Go), app stores (Android and iOS), video streaming sites, shopping sites, social media sites.

  • Speak up.

The future is Alexa, Google Assistant (whatever its name is) and Siri. So far, there are still more text queries than voice queries. Remember, though, that changes happen so fast. Smartphones are getting smarter, sometimes to a surprising degree. Amazon Echo and Google Home now allow users to interact with web content in incredible ways that make people feel like Tony Stark. As a result, a lot of companies have already started working on voice optimization strategies because it is projected to be a total game changer.

recognition of the voice

  • E-A-T up!

Another trend this year is E-A-T: Expertise, Authority, and Trustworthiness. SEO optimization services providers should understand that creating great content means providing correct, complete, and useful information; and not just publishing content for the sake of publishing content.

  • Snippets? You’ll love it.

What are they? Snippets are text that shows up on top of search results to quickly answer the user’s questions. They have become increasingly present these last few months and as search engines become more advanced and interactive; snippets are projected to become more popular. With their rise comes the fall of websites whose contents are not optimized to appear in the snippets. Because why would anyone scroll down if they already what they need at the top of the page?

  • The machines have risen.

Machine learning will be huge in 2019. Search engine giants have shown people the true capability of machine learning but that’s just a sneak peek. This year, engines are scrambling to push out certain layouts and strive to answer people’s intents before they even ask the questions. To stay in the game, it’s imperative for companies to harness the capabilities of machine learning so they can develop unique SEO content.

Because search engines can do a 360 on their algorithms in a snap. The most useful upcoming SEO trends to get traffic and leads today may not be applicable tomorrow. Anyone not paying attention will get left behind; relegated to the second page of search results and buried in oblivion. Today, keeping pace all day, every day is the name of the game.

trends of web development

Best Frameworks and CMS for Web Development in 2019

Frameworks and CMS (Content Management Systems) have become integral and indispensable partners for web developers. Web applications standards change every day and expectations become higher. As such, the technology needed to keep up becomes more complex. Thankfully, web developers don’t need to reinvent functions to develop apps or develop sites. They simply rely on a framework’s already-created functions and a CMS’s accessibility. This helps them create web apps and sites faster, cheaper, and with more optimized features. Why reinvent the wheel, each time? Here’s a look at the best frameworks and CMS for web development in 2019.

Frameworks and CMS: Defined

A framework is a tool that is designed to make web application development faster and easier. It works by providing a standard way to build web apps. Frameworks help automate the web development process by reusing codes that other developers have already created, instead of reinventing them.

CMS, on the other hand, makes hand-coded HTML websites obsolete (sort of). CMS provides an easy way to manage your website’s content such as texts, фотос, and other media, user accounts, and files. It also allows the user to view stats and analytics and integrate other business processes into the website.

frameworks for web development

Best Frameworks and CMS for Web Development in 2019

Part 1: The Best Frameworks

  • Symfony 4

A favorite of many providers of web development services in Sydney and beyond; Symfony 4 is super flexible and is loaded with components that can be used and reused. It also includes a built-in testing function to make sure that apps behave the way they were designed. Additionally, compared to version 3, Symfony 4 has considerably less code and files which makes it easier to learn, configure, install, and launch.

  • Laravel

Laravel, an MVC framework using PHP, the web’s most used language; has made a name for itself, despite being relatively new. It’s easy to use and flexible with many add-ons. It also allows developers to work quickly because they can skip many of the groundwork and skip ahead to functions like caching, session management, user authentication, among others. On top of all that functionality, Laravel integrates seamlessly with third-party platforms like Amazon Web Services, helping website development companies build apps that are highly scalable. The best part, perhaps, is it’s supportive community sharing help and information to new and experienced developers alike.

  • CakePHP

CakePHP is an oldie but goodie. Although, it’s 19 years old, it’s still one of the best and most widely used PHP frameworks in the market. Over the years, CakePHP has been improved with a lot of added components along the way. Nevertheless, what made developers love this framework is its set of conventions which, when mastered, allowed them to focus on the development itself.

  • CodeIgniter

CodeIgniter is another PHP framework using a Model View Controller architecture. It has different components to do different tasks; something appreciated by developers because it helps them develop highly-scalable web apps using a smaller footprint. CodeIgniter packs a solid performance that’s easy to learn and master.

  • Rails

Rails uses the programming language Ruby. It’s so popular that it’s a favorite among household sites like Shopify, Airbnb, Hulu, and GitHub. Rails is amateur-proof and, despite debates on its advantages and benefits, it is a very good framework for beginners. Other than the ease of use, Rails also has a friendly community of geeks ready to help developers with tutorials and resources.

  • Django

This Model View Template framework is written in Python and provides excellent security and authentication measures. Django is also capable of protecting a site from weaknesses such as clickjacking, cross-site scripting, and SQL injection. It’s no wonder Django is used by the giants of the industry like Instagram, Youtube, Disqus, Google, and NASA. A firm believer in the ‘Don’t-Reinvent-The-Wheel’ principle, Django ensures the components can be reused.

  • Spring

Java is the most popular programming language ever. Spring is one of the pioneering Java frameworks and its adaptability and continued improvements make it one of the best. Spring is modular which makes it easy to write clean and very accessible code. It also has app development and security feature toolkits for software engineers, amateurs and experienced, alike.

Part 2: The Best CMS Platforms

  • Wordpress

Wordpress does not only dominate the market share, as far as CMSs go; it’s also one of the easiest and most customizable to use. It’s gone beyond its blogging days to provide users, both experienced web developers and amateurs alike, with the best content management experience. With its simplicity, powerful features, and countless plugins and themes, no wonder, it’s one of the best CMS for web development in 2019 and possibly beyond that.



  • Joomla!

Up there with Wordpress, is Joomla!, another household name in CMS software. Although, it may be a bit more complicated than Wordpress for amateurs, Joomla! boasts of more flexibility on things like custom post types and more options on user management like those used in membership-based websites. Joomla! Also has built-in multilingual support and allows users to use different themes simultaneously.

  • Magento

Magento might be tagged as a professional e-commerce CMS but it can work for all store types and all sizes. In fact, Magento has three editions - namely Enterprise, Cloud Enterprise, and Community - to suit the business’ size or requirements. It also offers power-packed features like a library with countless extensions, built in SEO functions, order management tools, and a thriving community for support.

  • OpenCart

Another e-commerce CMS platform is OpenCart; and it was designed for convenience. Any business can quickly launch stores that are highly-customized with this CMS. From a single dashboard, a business owner has the ability to manage and track multiple stores. It also allows them to track the metrics like sales and other analytics easily. The makers of OpenCart really paid attention to detail giving the owner the ability to accept different payment methods, differentiate the products according to their attributes, among other neat functionalities. It truly does not get much simpler and easier.

There it is, the list of the best frameworks and CMS for web development in 2019. Frameworks and CMS are important partners for web development in Sydney and all over the world. And website development companies rely a lot on them to create websites and applications quicker and more customized to fulfill their client’s needs.

web design services

Pros and Cons of Hiring a Graphic Designer for a Small Business

With the world connected like never before and competition multiplying faster than germs; every brand needs to wow; visually, above all. This is why big corporations spend a lot of money on branding; a considerable part of the budget spent on graphic design. On the other end of the spectrum, a small business owner with a limited budget is asking if getting professional graphic design help is necessary. The short and honest answer: YES. Here are the pros and cons of hiring a graphic designer for a small business.

But first — the cold, hard truth

Here is a fun experiment. Ask any small business owner what their priorities are when starting a business. Chances are, graphic design will appear somewhere on that list. Now, for a simple follow up; ask them to arrange that list based on spending priorities. It won’t be surprising to find that most entrepreneurs would spend very little to no money for graphic design.

Graphic design is often relegated to an afterthought. Small business owners would often say they or someone in their team can do it themselves or they can get an image from a stock photo site or search engines. More often than not, these shortcuts lead to unsatisfactory, and costly, consequences.

Why High-Quality Graphic Design for Small Business is a MUST

A small business owner might not have enough on their capital to pay for professional graphic design services, or they may just be reluctant to pay for it. However, the value of a professionally designed website, logo, and other graphic materials is much more than the costs.

What can a small business owner get out of their graphic design investment?

  1. Professional results - Essentially, you get what you pay for. DIY-ed graphic designs look cheap and unprofessional. No business wants to be associated with those adjectives.

  2. Specialized experience - A graphic design pro isn’t just an expert in making things look pretty. Their knowledge of design trends, elements, colors, structures, and, yes, even psychology will help any brand stand out and make a solid first impression that can convert to sales.

  3. Time Savings - Delegating the crucial job of graphic design to pro will give the business owner more time to focus on the daily operations and growing the business.

great idea

The Pros and Cons of Hiring a Graphic Designer for a Small Business

Still not convinced that graphic design is a great investment for a small business?

Let’s start with the pros.

  • A Great First Impression

A brand’s visual appeal portrays its quality. In a split second, visitors, based on what they see, will either label the brand as cheap and unprofessional or sleek and credible. If the visual appeal is of the latter kind, visitors are more likely to stay long enough to see the company’s offers.

  • Great Design = Great Results

Professional websites compel visitors to buy the offered products or services. From the trustworthiness of the site’s look and feel to the different colors that evoke certain emotions to the structure, a website that is well-designed will direct visitors to the purchase button.

  • Great Distinction

Every business person knows that competition is fierce these days. What can set a business apart could be as simple as their logo. Creativity and uniqueness can make any brand stand out from the sea of competitors.

  • Great Consistency

A graphic design pro will deliver precise and consistent results to make sure the customer’s experience is the same across the board. This consistency is important for a brand’s credibility and recognisability.

  • A Great Investment

Investing in professional graphic design services may cost the business owner upfront but, as discussed, the value outweighs whatever cost is incurred. On top of that, investing now will most likely save the company money in the long run because design changes, which are costly and harmful to the brand, will be unnecessary.

As for the cons, there’s only one: finding the right graphic designer can be difficult. But even that is a small inconvenience compared to the benefits they can provide. To find a good graphic designer, simply look at the company's:

  1. portfolio of past work;

  2. proof of life;

  3. client reviews, and;

  4. communication style.

Graphic Design for Small Business: Final Thoughts

According to Princeton psychologist Alexander Todorov, people see a face for one-tenth of a second and immediately make judgments about that person. These snap judgments, in today’s very visual age, also apply to graphic design.

As with anything in life, there are pros and cons of hiring a graphic designer for a small business. However, it’s safe to say that the pros far outweigh the cons. With a small investment and a little bit of effort, any small business can have professional-looking and high-quality graphic design that can make the brand stand out.