You may have heard that increasing organic site traffic is all about appeasing the search engine algorithms, but that’s not the entire story.

While jumping through a few SEO hoops won’t necessarily damage organic traffic, you’ll go much further by prioritising the actual person behind the search.

So if you want to improve your organic site traffic, you really just need to give your customers precisely what they’re searching for, whether that’s unique insight, great advice or quality information otherwise.

So here are some super SEO tips for improving your organic traffic.

What is Organic Traffic?

Organic traffic refers to the people that land on your website via unpaid sources. This is predominantly through search engines like Google, but it can also happen through other kinds of promotion or referral.

There are over two-hundred and fifty factors contributing factors on organic search rankings, but among the most influential are content relevance, keyword usage, link building, and clean data.

Once you understand what organic traffic actually is, it’s far easier to narrow down on the SEO tips that provide the best value to your specific site. After all, you can only maintain healthy organic traffic by providing genuine value long-term, unlike pay-per-click (PPC) advertising that can be bought at any time.

How to improve your Organic Traffic

How to improve your Organic Traffic

There’s no true path to improving organic traffic to your business’ site, but here is the general direction to take when starting out:

  1. Do Analysis and Research

It’s probably most natural to begin by actually measuring current organic traffic. You can use an SEO tool like Google Analytics to get a feel for how much traffic you’re receiving, where they are from, and the actual search queries bringing them in.

By doing self-analysis, you can expose areas of high growth potential. If select content seems to be drawing in a high proportion of your visitors, it’s worth investing further in similar pursuits. If you’re not too comfortable with this kind of data, you can always use a professional SEO agency to get a full SEO audit for your site.

At the same time, you should research your competition in order to see where you can grow. What are their best performing pages, and why? Are they ranking for similar keywords? What kind of content do they publish?  All of these questions can help you when developing your own site.

  1. Decide on Keywords

We’re not going to delve deep into keyword analysis, but you can learn the basics of keyword research here. Keywords are essentially the nuts and bolts of your digital marketing. The kinds of keyword you compete for has a large impact on your business.

As a general rule, the keywords you choose depend on your product or service. Analytics can help you see the keywords you’re already ranking for, which gives you an early indication of your main keywords. You should also branch out into related keywords to expand your reach, but don’t stray too far away.

It’s important to know that you shouldn’t just plug in the most popular keywords in your market. Firstly, those keywords are by definition the most competitive, but secondly they may actually not be as effective as search terms more specific to you.

You don’t get high organic search rankings without a high level of influence on a specific niche. This means that opting for less popular yet more particular keywords is generally a better long-term investment for smaller businesses.

  1. Use Meta Descriptions

When running a website, you get to meet meta descriptions pretty early on. These are the snippets of information that appear underneath search results. They tell you about the content you can expect to find on that page.

Meta descriptions are essential because they define your site for the search engine. When engines can ‘read’ your site, they can better categorise it, which in turn helps you bring in more organic traffic for those particular search queries.

Include keywords in your meta descriptions, but don’t just stuff as many as you can into them. If you’re using images on your site, don’t forget that these can benefit from meta description tags too!

  1. Invest in Content

It’s true that it was simpler to exploit certain metrics in the early days of online search. Now, however, excellent organic traffic is thankfully a reflection of high quality content, rather than questionable SEO manoeuvres.

There is no substitute for quality content. If you’re serious about improving your organic traffic, you’ll need to invest in relevant, well-formed content that doesn’t just answer a question, but is convenient and enjoyable to digest.

It can be hard to generate new content ideas, but things don’t have to be perfect. Just choose the topics that surround your product and service and share your unique insight. You will attract organic traffic simply by contributing your ideas, though you will obviously see the best results when pairing that content with other SEO principles.

  1. Gain Quality Links

As you accumulate more and more content, it’s paramount that you internally link between them. A proper linking structure creates a content network, which raises your value to search engines as it keeps visitors on your site for longer.

Another huge factor on organic traffic is the number of external links pointing towards your site. When search engines see other sites linking to you, they naturally assume that your site is valid, authoritative and influential.

You can get external links by reaching out to clients, partners, and industry experts, not to mention any friends, colleagues and fellow bloggers that happen to run related sites. As your site gains incoming links, you will begin to rank higher and thus improve your organic traffic.

Secure the Future with Boosted Traffic

Taking these SEO steps towards improved organic traffic will allow you to secure future marketing strategies and effectively cement your business’ digital visibility. With high organic traffic, you’ll have your hands on low-lost, long-term conversion!

We hope you make good use of these super SEO tips, but if you are ever struggling with growing your online presence, have a look at our SEO services. We’re among the most trusted SEO agencies in Australia, and we’re always ready to take any business site further.