Over the years, many of the world’s most iconic brands have updated their logos. Some of these updates have been subtle, while others have been more dramatic. But all of them have one thing in common: they’re designed to make the brand more relevant and appealing to today’s consumers.
Today we will focus on some of the Australian icons. Here’s a few of them that have updated their logos. Which of them do you think improved and which ones flopped?
A bunch of gibberish below, but if you wanted to read about why you need a logo or how to get one designed – go for it! 😎
Why do brands update their logos?
There are a number of reasons why brands update their logos. Some of the most common reasons include:
- To keep up with the times: As design trends change, brands may need to update their logos to stay relevant.
- To reflect a change in the brand’s identity: If a brand changes its target audience, its products or services, or its overall mission, it may need to update its logo to reflect those changes.
- To improve the logo’s usability: Sometimes, a logo can be difficult to read or understand, or it may not be well-suited for different marketing materials. In these cases, a brand may update its logo to make it more user-friendly.
- To protect the brand’s intellectual property: If a brand’s logo is too similar to another brand’s logo, it may be vulnerable to trademark infringement. By updating its logo, a brand can help to prevent this from happening.
How do brands update their logos?
Here are some of the most common methods:
- Redesigning the logo: This can involve changing the logo’s colors, fonts, or shapes.
- Modernising the logo: This can involve updating the logo’s style to reflect current design trends.
- Simplifying the logo: This can involve removing unnecessary elements from the logo to make it more visually appealing and easier to remember.
- Repositioning the logo: This can involve changing the way the logo is used or interpreted. For example, a brand may reposition its logo to focus on a new product or service.
How much does it cost to update a logo?
The cost of updating a logo will vary depending on a number of factors, including the size and complexity of the project, the experience of the designer, and the location of the design firm. However, you can expect to pay anywhere from a few hundred dollars to several thousand dollars.
How do I find a logo design company?
If you’re thinking about updating your company’s logo, there are a number of ways to find a logo design company. Some of the best places to start include:
- Online directories: There are a number of online directories that list logo design companies.
- Word-of-mouth: Ask your friends, family, and colleagues for recommendations for logo design companies.
- Industry associations: There are a number of industry associations for logo designers. These associations can provide you with a list of member companies.
- Or, if we were so blunt – just talk to us and get it done properly. 🙂
Updating your company’s logo can be a great way to make a fresh impression on your customers. With a little planning and research, you can find a company that can create a logo that is both stylish and effective.
Here are some additional tips for updating your company’s logo:
- Make sure the new logo is relevant to your brand: The new logo should reflect your company’s values, mission, and target audience.
- Make sure the new logo is visually appealing: The new logo should be easy to read and remember.
- Make sure the new logo is versatile: The new logo should be able to be used in a variety of marketing materials, including your website, brochures, and business cards.
By following these tips, you can ensure that your company’s new logo is a success.