All over the world, startups are being launched, small businesses are being started, and investors are happy to dole out cash. This means is that while it is wonderful time to go into business; it can also be a tough time with all the competition. For a business to be successful, it must become a brand. Here is a guide for building your brand through web design.
What is a Brand?
A brand is an ideal. It is a symbol that represents who the business is; and all the characteristics and experiences consumers associate with it. A brand can get you the customers and keep them, too.
Branding is present in almost all stages of the interaction from ads on TV, print, and other media; design of the physical store, product packaging, logo design and other visual elements, and last but, definitely, not the least, in web design.
A Step-by-Step Guide to Building Your Brand through Web Design
- Color in branding is crucial. Colors can influence your audience’s feelings and subconscious. Therefore, you must pick the appropriate color or color palette for your website. This choice should be based on what you want the website to say. Does your website want to convey passion or energy? Then a red color palette might be a good choice. Greens look healthy and fresh. Yellows convey cheerfulness and friendliness. Black is luxury and sophistication.
- What is a brand without a logo? Your brand’s logo must not only be pretty; but it must be a good representation of what your brand stands for and should be memorable to your audiences. Your chosen web design company might be able to help you create a logo that is simple, memorable, original, timeless, and will resonate with your target audience. Once you have the logo, it must be located where people can see it on the website.
- Experts in web design in Sydney agree that your website needs to project a uniform image for the brand to be successful. Consistency is key. Every page in your site should have the same color palette, fonts, graphics, character, formatting, etc. Consistency helps your customers remember you. This leads to brand recognition and trust.
- People like brands with human-like attributes so they can identify with it. One of the most important ways in building your brand through web design is establishing a personal connection with your customer through your website. You can do this by making the site more comforting or engaging. For instance, reviews from past clients, taglines that tell who you are must be displayed prominently.
- Make sure that visitors, especially new ones, see your value proposition on the first page. Your value proposition should concisely and clearly answer the question “What’s in it for them?” This statement must be clear and concise.
- The language or the “tone” you use in your website should appeal to your audience and support the brand’s character. Use words and expression appropriate to your target audience and talk to them in a human level.
Branding is an incredible way to boost business and ensure the long-term success of your company; and the best part is, it doesn’t have to be a complicated task. Follow these simple steps for building your brand through web design to get noticed and grow your business.