Search Engine Optimisation, or SEO, is undoubtedly one of the most effective ways to rank high on search engines. A solid SEO strategy is crucial to a website’s success. However, algorithms change so fast, it could be hard to keep up, even with a good strategy. Luckily, there are SEO tools for auditing and monitoring your website that you can use to make sure your website stays ahead of the pack.

SEO Strategy

SEO Services for a Robust SEO Strategy

A website is created in order to sell something – products, services, information, etc. It can’t do this if the website is hidden in the deep dark corners of the internet.

The job of SEO is intended to put your website where it can be seen by users. That is why SEO Sydney experts suggest the following activities to be included in your optimisation strategy.

  • Conduct regular website audits and monitoring
  • Perform keyword analysis
  • Do competitive research analysis

best seo tools

The Top 15 SEO Tools For Auditing and Monitoring Your Website

      1. Google Search Console – Also called Webmaster Tools, this tool is free and also user friendly. It lets you maintain, monitor, and troubleshoot your site. You can get insights regarding the following:
        • page load speeds,
        • Indexed pages,
        • pages that rank well and pages that rank poorly,
        • HTML markups,
        • broken links,
        • security issues,
        • mobile phone usability,
        • keywords that your page ranks for, etc.
      2. Ahrefs – Ahrefs is a bit more advanced auditing and monitoring tool. It is one of the most popular SEO tools for auditing and monitoring your website. It is user friendly and packs a lot of features such as:
        • Content explorer – provides data about pages that are performing well under certain topics, which can be used for content marketing.
        • Site explorer – provides data about the performance of individual pages.
        • Keyword explorer – provides data and insights regarding keywords.
        • Site audit – provides info regarding technical issues of individual pages.
        • Rank tracker – tells you your rank and gives keyword updates.
      3. SEMrush – SEMrush helps you evaluate your website as well as your competitor’s. In fact, it is the most used competitor analysis tool SEO service experts use. Its features include:
        • Organic research – lets you know the competitor’s top keywords.
        • Traffic analysis – gives you accurate information regarding the traffic and performance of your site.
        • Advertising research – gives you information to help you devise better advertising campaigns.
      4. MOZ – MOZ helps you track growth, optimise your site, and build reports. Most importantly, MOZ helps you find the issues, explains each one, including the potential impacts on your SEO, and tells you how each issue can be fixed. Features include:
        • Chat portal – to find answers to queries
        • Mozbar – provides info on site performance metrics
        • Page optimisation – provides steps for improving individual page’s SEO
        • Crawl test tool – a crawler that can manage 3000 links, allowing you to identify duplicates and other issues
        • Site audit – identifies errors on the site
      5. Screaming Frog – Its SEO Spider is built specifically for search engine optimization. It will crawl the websites you want it to, check the URLs for issues, and simplify the process. Additionally, Screaming Frog can:
        • fix issues related to content, redirection, and link building,
        • detect permanent and temporary redirect chains on the site,
        • identify pages that have a 404 error,
        • analyze metadata and page title,
        • list all H1 and title tags, counts words, and consolidate analytical data for easy export.
      6. HubSpot’s Website Grader – This web-based tool that gives you a summary of the health, a grade, of your site’s performance, mobile optimisation, security, and SEO.
      7. Woorank – Woorank helps you identify issues in optimisation and opportunities for improvement. These areas include usability, marketing checklist, social media, current SEO initiatives, etc.
      8. Found’s SEO Audit Tool – It is a free online SEO auditing tool that helps you identify common issues regarding SEO, content, metadata, link building, etc.  They also have a team of of analysts that provide their users more information regarding the issues and the recommendations for improving them.
      9. Varvy’s SEO Overview Tool – Another great auditing tool, Varvy’s gives you information regarding your domain strength, page speed, image SEO, links, social stats, page and technical SEO, etc. The tool also prepares a comprehensive report on your site’s performance.
      10. BuzzStream – BuzzStream makes it possible and easy to research your target audience, create an effective email message, and then track who are receptive to your link request.
      11. Linkody – Linkody – Linkody’s easy to use interface lets you discover, track, analyze, and even disavow backlinks.  It also checks your links regularly and sends you real time information of any changes so you can fix a lost or broken link immediately. In addition, it also checks your competitors’ backlinks to help you discover opportunities to exploit in your link building process.
      12. UpCity’s SEO Report Card – This tool lets you analyze the performance of your site against your competitors’ performance. The metrics on this “report card” include: rank analysis, websites linking back to your site, on-site analysis, accessibility, trust metrics, indexed site pages, etc.
      13. Check My Links – This tools makes sure that the links on your pages are working. Its broken-link checker lets you check and correct linkss before the page goes live.
      14. UberSuggest – This free search engine optimisation tool focuses on helping you find new keyword ideas that will help you in your content strategy. The tool’s features including keyword suggestion, competitive analysis, and content optimisation helps you create more engaging content, which, in turn, increases your website’s ranking chances.
      15. GrowthBar – GrowthBar lets you do several tasks including researching keywords, analyzing your competitors, and tracking SEO rankings. It gives you your (or your competitors’) website’s access data points directly from the search results page so you can track their performance. You can get information regarding top keywords, backlinks, difficulty score for keywords, word count, keyword suggestions, etc.
      16. Even with a good SEO strategy, a website needs constant maintenance. This might seem like a tedious and time-consuming process. However, with the best SEO tools, auditing and monitoring your website can be an easy, and ultimately rewarding activity.

Even with a good SEO strategy, a website needs constant maintenance. This might seem like a tedious and time-consuming process. However, with the best SEO tools, auditing and monitoring your website can be an easy, and ultimately rewarding activity.