When you see the iconic logos of brands like Google, Apple, and other giants; you probably marvel at the design, the details, and how a simple image could command such a reputation. However, do you also think about how the logo design came about? What did they go through to finally arrive at the finished logo people recognise and trust? What are the key steps that make logo design successful?
Why a Good Logo is a Must
A logo is the most vital graphic design aspect of any brand for two reasons.
- It’s everywhere – on your marketing materials, letterhead, packaging, business cards, brochure, website, and other company literature.
- It’s the first point of reference for potential customers because it’s the first thing they see.
Experts in graphic design in Sydney and their clients agree that a successful logo – one that embodies the brand and what it stands for – has the power to stir the audience’s emotions and call them to take action.
Why Hiring a Professional for Logo Design is a Must
Paying a graphic design professional to make a professionally designed website and more importantly, a high-quality custom logo is one of the best investments any business owner can make. This is because a good logo:
- attracts attention and wows customers.
- gives the brand a positive identity and helps the business stand out.
- tells the story, message, and promise of the brand.
- increases conversion rates and boosts the company’s reputation.
Key Steps that Make Logo Design Successful
People might think that designing a logo that wows is a simple task. But in reality, creating a successful logo design takes days, if not weeks, of work following a tried and tested process.
- Briefing – The designer reviews the client’s needs and expectations on the brief.
- Researching – The designer conducts research on the industry, the company’s history, culture, competitors, etc.
- Brainstorming – The designer brainstorms ideas and possible designs.
- Sketching – The designer develops some design concepts.
- Designing – The designer creates mockups of the best designs.
- Presenting – The designer presents the mockup to the client for feedback.
- Revising – The designer makes changes if necessary.
- Delivering – The designer delivers the final logo and printing guidelines.
Key Factors that Make Logo Design Successful
Additionally, to create a successful logo design, the designer has to take note of these factors.
- Colours – Colours evoke emotions so the colour/s of the logo must be relevant to the message the business is trying to send to the audience. For instance, banks usually have a white and blue logo because they want to convey purity and reliability.
- Relevant Images – Some imagery could also make a logo successful. However, images must remain relevant to the brand.
- Simplicity and Accessibility – Logos should be simple and straightforward. Accessibility expert, Heydon Pickering, said, “The biggest enemy of accessibility is complexity.” A simple but powerful logo is not only accessible; it’s more recognisable.
- Consistency – A logo must remain consistent across all media. This includes color, sizes, images, typography, themes, etc. Consistency is the key to brand recognition.
- Something Extra – To really stand out, a logo must be memorable. This means adding something (a text, image, mark, etc.) that’s quirky and fun but memorable that people will remember.
A logo speaks a thousand words and a successful one speaks a million. These key steps that make logo design successful will ensure your logo communicates and evoke the audience’s feelings and encourage them to take action.