Create a logo that says something about the diamonds side of the business, the luxury watches side of the business and also a little about the company itself. The office is located in the heart of Sydney, on one of the top levels behind a security door. Not the type of retail store you would usually walk past.
Business card front. Simple, elegant, informative.
Business card back. Corporate pattern was thrown together and presented in a classy UV-spot finish.
If you are ever in the area – come check out their store. Just remember one thing – this isn’t your usual jewellery store. You’ll feel like a celebrity going into this one with all the security checks.
A more risky concept was also presented. This takes the client on a journey to a mysterious place with a product that is something only to desire. Concept was, as you’ve guessed, rejected.
We then decided that it was time we study the jewellery a little more. What is a diamond? And why is it in most cases, it’s presented from a side-view, when all the beauty lies in the heart of it.
We searched the web and found a variety of images. We printed them out and took out a sharp pencil. The side view of a diamond wasn’t working, we had to change the view perspective and start from scratch.
Corporate identity and stationary for a luxury watch and jewelery store, based in Sydney Australia.
ClientZaeger — diamonds & watchesServicesGraphic Design,Corporate Identity,PrintYear2013