Win a Rolex, founded in early 2024, is an Australian-based prize competition platform with a luxury twist. As a respected watch dealer with one of the country’s largest collections, Skye has built the business around offering watch enthusiasts a genuine chance to own a high-end timepiece without the typical price tag. Each competition is designed with limited entries, affordable ticket pricing, and transparent odds. Importantly, a portion of the profits goes toward supporting selected charities, blending luxury with purpose.
As a new venture in a highly visual, trust-based industry, Win a Rolex needed a logo that would immediately communicate legitimacy, style, and exclusivity. The aim was to establish a strong, professional brand identity that would appeal to both seasoned watch collectors and first-time entrants. The logo would play a crucial role in building trust, supporting marketing efforts, and creating a cohesive visual presence across platforms — especially as the business scaled and reached new audiences.
We designed a refined, contemporary logo that captures the premium nature of the brand while remaining accessible and appealing. The visual identity balances luxury and simplicity, ensuring the brand is instantly recognisable and trustworthy. The logo has already made an impact across social channels and marketing material, reinforcing the credibility and professionalism of the competitions. With the branding phase complete, we’re now working on designing and developing the website, the next step in bringing the full Win a Rolex experience to life online.
Making of an Express Identity design
