Rhino Mouthguards is Australia’s original custom mouthguard brand, with over 35 years of experience creating hand-crafted, professional-grade protection for athletes. Known for their perfect fit and premium build, Rhino is trusted by elite sportspeople across the country and continues to innovate in a market they helped shape.
Despite being a market leader with unmatched product expertise and heritage, Rhino Mouthguard’s online presence didn’t reflect the quality or credibility of their brand. Their website was outdated, lacked visual impact, and presented a poor user experience — especially for mobile users and first-time customers. The gap between their product excellence and their digital experience was hurting conversions and brand perception.
We were engaged to completely redesign Rhino’s website, creating a modern, immersive digital experience that aligned with their premium positioning and athletic audience.
Our work included:
- A full website redesign, UX overhaul and content restructure to support better navigation, storytelling and conversion flow
- Creation of custom 3D illustrations and animations to visually communicate product fit, structure and protection features
- Integration of video, customisation previews and educational modules to better explain how it works and why Rhino is different
Rhino now has a sleek, high-performing website that mirrors their market leadership — clear messaging, sharper user flows, a product visualisation experience that elevates trust, and a backend that supports both in-clinic and home kit orders. The new site has positioned Rhino Mouthguards to continue dominating the category while appealing to a new generation of athletes.
