Kennedy’s Pharmacy – SEO & Google Ads Campaign

Kennedy’s Pharmacy has been a familiar name for everyday Aussies looking for trusted health and wellness essentials. Their team is passionate about helping people feel better, but their online presence wasn’t keeping up with how quickly the business was growing. They wanted a smoother shopping experience, better visibility and a digital setup that actually supported the way their customers browse and buy. That’s where we stepped in.

Before working with Shtudio, Kennedy’s Pharmacy had no website at all — just the idea of starting with a single landing page to establish an online presence. As their goals grew, so did the gaps in their setup.

• No existing website or structure to support product growth
• A need to scale from a simple one-page presence to a full online store
• No system in place for managing or showcasing thousands of products
• Limited visibility in search, with no SEO foundations to build from
• No PPC strategy or tracking to support paid growth

We started by fixing the most important foundations of the eCommerce setup. Google Merchant was configured properly and supported by recurring technical tasks that automatically picked up and resolved errors. From the moment a customer entered the store to the moment they checked out, the experience was streamlined. Browsing became easier, product visibility improved and interruptions were removed from the buying journey. We also introduced abandoned-cart recovery and improved product structuring so search engines and shoppers both had a clearer understanding of the range.

For SEO, we took a proper look under the hood to see what was holding the site back. There were a few technical issues slowing things down and stopping Google from seeing the pages that actually mattered, so we fixed those first. Once the site was running smoothly, we refined the content to better match what real customers were searching for — not just what looked good on paper. Over the months that followed, we kept building strong backlinks and strengthening the site’s overall authority, which helped their keywords climb steadily and stay there.

We built their Google Ads setup from the ground up, starting with a clean, well structured foundation designed around how customers actually shop for pharmacy products. This meant clear targeting, tighter campaign structure and ads that made sense for the category from day one. From there, we focused on ongoing optimisation, refining spend, improving ad performance and keeping everything aligned with Google’s changing requirements. The result was a smarter, more efficient campaign setup that delivered strong revenue growth without unnecessary budget creep.