Engaged Shtudio over a year ago to rebuild our website. We constantly get positive feedback as to its sleek/professional layout. It’s enabled us to get the attention of big players in the market who are now trialing our system. Couldn’t thank Alex and the team enough for their responsiveness and output – they’ve been a pleasure to work with.
Flo-Smart is an Australian-made, award-winning beverage dispensing technology designed to deliver precision, sustainability, and efficiency at the point of sale. Its hands-free system, powered by proprietary Flo Sense technology, dispenses exact beverage requirements with a single touch. The system also simplifies cleaning, reduces plastic waste, and provides control over input costs — all while freeing up space and improving safety in hospitality environments.
Flo-Smart primarily serves business owners and decision-makers in the hospitality and quick service industries, who value environmental responsibility, operational efficiency, and compliance with safety standards.
Flo-Smart needed a website that did more than simply explain the product — it had to:
- Convert visitors into paying customers
- Reflect the premium quality and innovation behind the product
- Communicate the benefits of automation and sustainability in beverage dispensing
- Appeal to a broad range of hospitality sectors
- Clearly showcase the award-winning technology and practical business advantages
- At the time, their digital presence did not align with the product’s market-leading capabilities or the brand’s innovative edge.
We worked closely with Flo-Smart to deliver a solution that included:
- Website redesign – focused on conversion, premium product positioning, and showcasing the technology in action
- Content development – clear, benefit-led messaging tailored to hospitality decision-makers, addressing pain points like OH&S risks, waste, and cost inefficiencies
- Visual coordination – liaised with a dedicated video and photography team to ensure the visuals and storytelling reflected the product’s advanced design and versatility
- Strategic UX – crafted an experience that guided users toward understanding the product’s unique advantages and moving towards enquiry or purchase
The result is a focused, professional, and high-converting online presence that speaks directly to its target audience while elevating Flo-Smart as a market leader in beverage automation.
We developed a custom-built calculator to help businesses accurately measure beverage wastage and identify potential savings. Designed specifically for the hospitality industry, the tool provides a clear picture of how much product is being lost and the financial impact over time, helping decision-makers make smarter, more sustainable choices.
Credits
- Alex (Account Manager)
- Christin (Project Manager)
- Ilya (Graphic Designer)
- Ivan (Design Lead)
- Andrew H (Developer)
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https://flo-smart.com
- Made in 2023
