Alex and the designer team are great to work with. Their ideas are fresh and innovative and they listen to our business needs and values. Alex is quick with his response and accommodating. We love what they had done for our business logo and product labels for Coolabah Farm.
Coolabah Farm is a small, family-owned regenerative farm nestled in Fullerton, NSW. Run by Mel and Len, the farm is built on a commitment to ethical, chemical-free farming that supports both land and animal health. They produce a variety of high-quality, nutrient-rich goods including pasture-raised eggs, grass-fed meats, raw honey, and seasonal produce, all delivered directly to customers across Sydney. With a focus on sustainability and affordability, Coolabah Farm aims to make real, nourishing food available to more households while helping foster a healthier food system.
As a growing direct-to-consumer farm brand, Coolabah Farm needed a logo that would reflect its values — wholesome, natural, ethical, and small-scale. The logo needed to work across various touchpoints including packaging, social media, and the website, and help position them as a trustworthy source of clean, sustainable food in a crowded and often confusing marketplace.
We designed a logo that embodies Coolabah Farm’s rustic, natural feel while reinforcing the trust and care behind their products. The visual identity draws on earthy elements and a handcrafted aesthetic, connecting the audience with the land and the people behind it. The result? A professional yet personable brand mark that has helped elevate their presence online and in print — and we’re now working with them on developing their website to support growing demand and improve the customer ordering experience.
Making of Farm Coolabah Identity
