Coolabah Farm is a family-operated regenerative farm located in Fullerton, NSW. Established by Mel and Len, the farm focuses on producing nutrient-dense, chemical-free food through ethical and sustainable methods. Their offerings include grass-fed meat, pasture-raised eggs, raw honey, and a range of seasonal produce, delivered straight to homes throughout Sydney. With a strong commitment to soil health, animal welfare, and environmental stewardship, Coolabah Farm is dedicated to making wholesome, responsibly grown food both accessible and affordable for everyday families.
With limited honey harvests tied closely to the farm’s seasonal bee inspections, Coolabah Farm needed a small-batch label that could visually reflect the purity and raw nature of their honey, while fitting seamlessly with the rest of their branding. The label also had to work for jars of different sizes, making layout and clarity key considerations.
We developed a minimalist, earthy label design that complements the hand-harvested, unprocessed nature of the honey. Using natural tones and subtle textures, the label feels authentic and farm-made — not mass-produced. Key information like “raw,” “chemical-free,” and “regenerative” is clearly displayed, while the cohesive look strengthens brand recognition and gives the product a polished, trustworthy feel that appeals to health-conscious and eco-minded customers.
Making of Farm Coolabah Label
