Alex and the designer team are great to work with. Their ideas are fresh and innovative and they listen to our business needs and values. Alex is quick with his response and accommodating. We love what they had done for our business logo and product labels for Coolabah Farm.
Coolabah Farm is a small, family-run regenerative farm based in Fullerton, NSW. Founded by Mel and Len, the farm is deeply committed to producing chemical-free, nutrient-rich food using ethical, regenerative farming practices. Their products include grass-fed meats, pasture-raised eggs, raw honey, and seasonal produce, all delivered directly to families across Sydney. The brand is grounded in principles of soil health, animal welfare, and sustainability, with an emphasis on making nutritious food accessible and affordable.
Coolabah Farm’s pasture-raised eggs are one of their most popular products — but like many small producers, their packaging didn’t initially reflect the premium quality or ethical standards of their farming. They needed an egg carton design that stood out at markets and in direct deliveries, while clearly communicating the brand values: chemical-free, pasture-raised, regenerative.
We created a clean, rustic-inspired design that highlights the farm’s key differentiators — pasture-raised, soy-free, no hormones, and regenerative. The packaging is simple, informative, and charming, with a strong visual connection to the logo and overall brand look. It gives customers confidence in the product’s origin and aligns with their values, while adding a layer of professionalism that supports trust and repeat purchases.
