Brochure Design for AIFS

Opening the World — One Page at a Time

When AIFS (Australian Institute of Foreign Study) came to us to design their new brochure, it wasn’t just about creating something beautiful — it was about bringing their purpose to life.

For over 60 years, AIFS has helped young people explore the world through cultural exchange, travel, and education programs. They wanted a brochure that could tell that story — not just with words, but with heart.

Services

Brochure Design
Graphic Design
Illustration

Other Services

Liaise with Printers
Export for Web

Challenge

AIFS needed a brochure that could do a lot of heavy lifting. It had to:

Speak to two audiences — young travellers and host families.
Explain multiple programs clearly, from Au Pair to Camp to Work & Travel.
Feel professional yet personal, polished yet playful.
Work equally well in print and digital formats.

In short, it had to feel like AIFS: global, genuine, and full of adventure.

Outcome

“Take a Gap Year with AIFS”

We built the visual direction around discovery and playfulness, using hand-drawn motifs, layered patterns, and bold contrast to capture the spirit of youth and exploration.

Design highlights:

Navy and yellow palette: Bright, confident, and unmistakably AIFS.
Energetic doodle illustrations: Airplanes, stars, globes, and landmarks — visual symbols of adventure.
Friendly type pairing: Rounded fonts for warmth, strong sans-serifs for clarity.
Structured layout: Balancing excitement with professionalism for a trusted, polished finish.

The result? A visual identity that makes you want to pack your bags.

A bold, playful cover to inspire every gap year dream.

Bold, bright, and ready to go.

Adventure meets design — Winter Work Japan in print.

Camp vibes and creative flair — AIFS Camp America brochure.

PROCESS.

Behind the Design

Our design process revolved around collaboration and clarity — not just creating something beautiful, but something that worked for the AIFS team in practice. We developed custom patterns to make each program distinct but cohesive. Fine-tuned the colour hierarchy for instant readability.