Art Hanging Systems – SEO & PPC Marketing Campaign
- SEO
- PPC - Google Ads
- Website Hosting
- Ecommerce Support
- Custom Integrations
Client Overview
Art Hanging Systems work in a space where there’s very little room for error. Their products and installation services are used by galleries, museums, commercial spaces and private collectors who expect things to be done properly, first time. It’s technical, detail-driven work, and their reputation reflects that.
Offline, they were already well respected. Online, the picture was a bit less clear. The website and campaigns were doing “okay”, but they weren’t really showing the depth of expertise behind the brand — or consistently bringing in the kind of enquiries the business was built for.
On the SEO side, the site had been added to over time, but without a clear strategy tying it all together. There were technical issues quietly holding things back, rankings that moved around more than they should have, and plenty of valuable keywords sitting just outside the positions that actually drive traffic.
PPC had a similar story. Ads were running and traffic was coming in, but engagement didn’t match the quality of the offering. Spend could be tighter, intent could be cleaner, and overall performance needed more direction.
Nothing was broken — it just wasn’t working as hard as it could.
Rather than jumping straight into tactics, we stepped back and looked at the bigger picture. For SEO, that meant starting with a full audit and getting the foundations right first. We worked through technical fixes, cleaned things up behind the scenes, and then focused on improving relevance and authority where it would actually make a difference to rankings and enquiries.
For PPC, we treated the account the same way. Everything was reviewed — keywords, intent, bids, exclusions — and refined to cut waste and attract better-fit users. We also introduced Google Merchant Centre to support product visibility and strengthen paid search performance overall.
The goal across both channels was simple: fewer guesses, more intent, and steady progress that compounds over time.
Results
Once the groundwork was in place, the results followed naturally. Rankings became more stable, traffic quality improved, and both SEO and PPC started supporting the business in a more meaningful, measurable way.
- 129% growth in keywords ranking in the top 3 positions, putting Art Hanging Systems front and centre for high-intent searches
- 42% year-on-year increase in organic traffic, driven by steady ranking improvements rather than short-term spikes
- 40% increase in PPC sessions, without blowing out spend or diluting intent
- 67% uplift in engaged sessions from paid search, showing a clear improvement in traffic quality
- Ongoing SEO momentum backed by a 124% year-on-year increase in backlinks, strengthening long-term authority
The Takeaway
This wasn’t about chasing quick wins or flashy charts. It was about tightening the fundamentals, making smarter decisions, and letting the results build naturally.
By aligning SEO and PPC around real intent — and giving both channels the structure they needed — Art Hanging Systems now has a digital presence that feels much closer to the real business: professional, reliable, and quietly confident in what it does.
