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Woollahra NSW

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brand guidelines pages brand guidelines pages
Overview Process In Use

ACPHARM - Visual Identity Design

ACPHARM is a leading compounding pharmacy established in 2003 with the vision of becoming Australia’s most innovative provider of customised medicines. Having produced over 35 million doses, ACPHARM has introduced a range of pioneering therapies such as Lipodissolve, 5-ALA for PDT, the hCG Diet and TLA. With purpose-built laboratories and advanced systems like the ACPHARM EDS, the pharmacy offers a wide range of formulations including creams, capsules, tablets, injections and oral strips.

Committed to ongoing research, development and education, ACPHARM continues to shape the future of compounding in Australia and internationally, with locations in Queensland, Malaysia, Hong Kong, New York and across the ASEAN region.

Services
  • Logo design
  • Naming
  • Identity audit
  • Visual identity guidelines
Company’s background

Australia’s largest compounding-only pharmacy.

This was an academic assignment to re-design the corporate identity for Australian Custom Pharmaceuticals, Australia’s largest compounding-only pharmacy. Working with a small team from UTS of designers, a professor, art director and company executives, below are the results after approximately 6 months of work. The brand is now getting implemented throughout the company and it’s numerous marketing collateral.

acpharm rebranding
After a little running around (see work in progress below), we came to a decision that this is it.
before after logo
It’s always refreshing to look back at what you had and then again to where you are heading.
brand guidelines
Branding Guideline
This is a simplified Branding Guideline, just to give users a snapshot of the brand, the colours, font and some of it’s usage.
About ACPHARM poster
At the opening night for the launch, we had a few posters put together to tell people the story behind the company and industry.
few mockups photo
We created a few mockups for logo usage and also came up with something we call “responsive branding”. What this essentially means is that the logo, even though strict in some ways – can easily respond, or adapt to the surrounding environment, without actually altering the icon. Few examples of this can be seen above right.
poster
Conferences and exhibitions is something that ACPHARM visits a lot. Previously, the banners were mainly colour and text. Very little images used, cluttered information, mixed messages. We had to reinvent the whole proccess, starting from the main message, the type of images used and the placing of both of those mediums so they are visible from far.
pattern
As you may have already picked up, the logo was based on the idea of a DNA. Of course this was not a random choice of an logo element either, you can read about it, if interested, in the intro section at the top. When multiple icon are places side by side – they connect, transforming into a DNA. Eventually it multiplies and becomes the ACPHARM corporate pattern.
conference in Sydney
First live trial at a doctor’s conference in Sydney.
flyer brochures
First brochures printed.
PROCESS. A look behind the scenes.

View some of our work in progress


 
in process
 
process image
 
process image 2
 
process cards and broshures
 
process documents
 
logo variants
 
monochrome logo
 
vector logo
 
vector process
 
ACPHARM logo re-brand
 
logo and pattern
 
logo finish
 
choose a color
The final project show
The final
 
new broshure
 
print
 
office photo

Credits

 
  • Copy LinkCopy to clipboard acpharm.com.au
  • Designed in: 2013
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