AIFS - Brochure Re-Design
A Gap Year Like No Other
When AIFS came back to us for another brochure project, we couldn’t say no.
We’d already worked together back in 2023 on a major brochure design that helped define their visual identity — so this time, it felt familiar.
This new project focused on AIFS as the main brand, and Camp America as one of their sub-brands. They are some of AIFS’s most iconic programs and the brief was simple: capture the magic of a summer that could change your life.
- Brochure Design
- Graphic Design
- Illustration
- Photo touch-up
- Liaise with Printers
- Export for Web
AIFS wanted a brochure that shouted adventure — one that could cut through the noise and instantly appeal to young Australians dreaming of their gap year abroad.
- Visually irresistible — bright, bold, and full of movement.
- Authentic — showing real experiences, not stock smiles.
- Clear and practical — with easy navigation and key info at a glance.
- Flexible — working beautifully both in print and digital formats.
In other words: as fun as a summer abroad, but twice as useful.
“A Gap Year Like No Other”
That line didn’t just become the title — it became the design philosophy.
We built everything around optimism and energy, anchored by AIFS’s vibrant personality. A burst of yellow. Punchy typography. Real stories. Clear flow.
Every element was designed to tell a story — one that feels real, relatable, and ready to go.
The 2025 Camp America brochure became the bright new face of AIFS’s recruitment campaign, distributed across schools, events, and online downloads.
It’s bold, it’s fun, and it perfectly embodies the AIFS promise: life-changing experiences made simple (and seriously exciting).
AIFS loved it — not just as a design, but as an evolution of the visual foundation we built together two years prior.
With our previous collaboration as a starting point, we already knew the rhythm, tone, and energy AIFS stood for.
This time, it was all about levelling up.
We refined the colour palette to highlight Camp America’s distinct energy.
Simplified layouts for quicker readability (because attention spans are short — especially when you’re packing for a trip).
Enhanced photo treatments and iconography to modernise the look while staying brand-consistent.
Think of it as a sequel that actually outdoes the original.
