It is imperative for an accounting firm who acquires new clients via the internet, to have a well-designed website and continuously integrate new digital marketing trends. This is important for visibility on search engines. As most prospective customers use innovative modern software and fast internet links in their companies they expect their accountants to also use the best available digital tools. When people with this expectation browse the internet to find a firm to hire, they will not reach out to a company who is not showcasing that it can implement innovative digital technology. In this article, we’ll discuss how accountants website design can transform their online presence.
Structure and visibility
To make your company visible on the internet, your digital team must design a site that ranks high on search engines. Structural and textual aspects contributing to setting the website in another league as that of competitors include the following:
- It must reflect professionalism, maturity, and trustworthiness.
- It must be visible on all types of devices. The developers must use modern technology to ensure the site looks good on desktops, tablets and smartphones.
- Determine one service aspect your firm regards as its strong point, for example, its ability to analyse financial data and present reports in any format. Emphasise that this is what distinguishes your company from competitors. Indicate that a service like yours is only possible when using state-of-the-art digital tools.
Importance of the landing page
The landing page must already entice prospective clients to explore further. The text and graphics on the landing page must convince prospective customers that your firm wants to act as “financial partner” utilising the best digital software available.
It must be clear that your firm has the tools to do the basics, but is also well-equipped to analyse the current financial situation and make predictions.
SEO aspects
Keywords and content
Apart from these visual aspects, the designer must have the knowledge and vocabulary to ensure that the right accounting terminology is used to create relevant keywords and content for search engines to react positively. Well-written high-quality content addressing your firm’s target audience is needed.
Loading speed and mobile search
The structure of the website must allow fast loading times as it influences SEO and potential clients’ online experience. When transforming your company’s website, use the newest technology to optimise mobile search. Many prospective clients use mobile devices nowadays.
Call to Action
Design a call to action that can be taken without leaving the site. Invite the visitor, for example, to live chat with the marketing section instead of giving an email address or telephone number. If this interaction is fast and professional you may have a new client!
Use a development company with accountancy-related experience
If your firm’s website lacks some of the aspects mentioned and your current web designing company is not regularly doing website development for accountants, it is time to start looking on the internet for new website development companies specialising in websites for accounting firms.
Conclusion
Transform your firm’s online presence with custom website design and development to ensure a constant flow of new clients.