Developing a website is a multi-faceted pursuit, one which requires a ton of technical knowhow and more than a splash of creativity. The beauty of a responsive, user-friendly and stunning site is that it seems far simpler than it actually is underneath.

When it comes to web development services, there are lots of cogs and gears at work, so it’s not too surprising that there’s as many things to think about beforehand. Everyone wants a website that is stylish, sophisticated and SEO-friendly, but how exactly you get there many people aren’t sure.

Things to Consider When Developing an Awesome Website

So if you could use some guidance through the process, here’s what to consider when designing and ultimately developing a killer website:

  1. Domain

Your site domain is how people know you, so it should be simple and catchy. Choose words that aren’t likely to be misspelled and also reflect your brand values. Not only will this lead to more people remembering your site, but also a greater chance of doing well in search rankings. Try to keep it short and simple. And cover your name where you can, eg. .COM.AU and .AU

  1. CMS

The content management system (CMS) is the tool you’ll use to edit and update your site, so it’s integral that you choose one that is well-reviewed and suits your individual preferences. Struggling with an underpowered CMS is an absolute headache, and just as bad for business. You won’t be able to do many neat design tricks or add extra functionality without a capable CMS. A customisable platform like WordPress is great for informational sites, whilst ecommerce shops will do better with Magento (if you can afford them that is), otherwise stick with WooCommerce or Shopify.

  1. Branding

While your name is how people know the business, your brand is how people connect with it. The placement of your logo, as well as any other brand material, can contribute greatly to the overall impression of your site. Think carefully about the colours you use, too. The key with branding is consistence, so once you’ve committed to these stylistic elements, make sure that they follow through the entire site.

  1. Design

The design stage is the part of web development that most people think of first, but it covers a wide range of site elements. While you of course have to consider basics like font, titles and graphics, you’ll also have to think about more technical stuff such as page measurements, embedded media, and interactive elements. Most leading companies prove that a clean, minimalist website design pleases customers, so worry more about what you’re saying rather than how it looks.

  1. Function

Your site can be as mesmerizing as the night sky, but if it doesn’t work as it should, people won’t stay long. The CMS can take care of most of the functionality of your site, but you’ll have to invest in pro web development services if you’re seeking greater customization for a more ambitious experience. Always be on the lookout for broken links, slow loading times, and any other common site errors because functionality issues are the main reason people leave sites early.

  1. Navigation

Your site map is essentially the blueprint of your online space, which shows visitors (and search engine crawlers) how to navigate your site. If you’re interested in grade-A user experience, you’ll have to spend time ensuring that your site is structured well and as efficient as possible. When visitors have difficulty moving around, they’re unlikely to visit additional pages and thus you’re limiting site visit time and hurting conversion rates.

  1. Mobile Site

On the subject of navigation, it’s absolutely critical that you have a functional mobile version of your site. Mobile users account for around 60% of all site visits. By neglecting to set up a mobile-friendly configuration, you slice any profit in half. A modern CMS will give pointers on how to optimise for mobile devices, though this may be limited to things like layout and navigation. If you want a mobile site that will captivate your visitors, you’ll likely need expert web development.

  1. Security

Websites have become vastly more sophisticated than simple text pages, though sadly so have the viruses that threaten them. Modern malware is truly ruthless so it’s vital that visitors are secure on your site, particularly if you expect them to make transactions through an online shop. It’s recommended to check any significant changes you make during development to expose potential threats, which applies to both the front and back-end of your site. When your site is up and running with a shiny SSL certificate, you’ll still need to regularly check security, which you do yourself or assign to a web development agency.

  1. SEO

Virtually everything on your site tells a story to search engines, who then use that information to define and categorise your site. Consequently, it’s crucial that you consider SEO in every aspect of web development, not just content writing but actual code, too. It’s common for the CMS to have a library of plug-ins that keep your code clean, so you don’t actually need much technical knowledge to tick the SEO fundamentals.

  1. Content

A website without content is an empty book, so long-term web development requires a well-thought-out content marketing strategy. It’s not at all complicated to establish a blog on your site, which helps you reach new customers at a fraction of the cost of traditional advertising. The key is consistency, so you should aim to publish content on a regular basis. Many web development companies offer content writing services, including Shtudio, so there’s no need to worry if you run out of things to say.

Careful Planning, Carefree Browsing

The more preparation you put into your website, the greater the user experience. That means that every hour you spend planning the intricate details puts your visitors a step closer to truly carefree browsing. Investing in proper web development sets a business apart from the mediocre and spammy sites, allowing visitors can focus on enjoying your content without the stresses of site errors.

Need help getting your site up and running? Ask Shtudio, the pro web development company based in Sydney, Australia.