What is Magento

Magento is a specialised CMS (content management system) or open-source platform for building online stores. It has the most advanced set of functionality among similar systems. The owner is currently Adobe inc. There is a free (community edition) and a paid version (enterprise edition), differing in functionality. In most cases, the functionality of the free version fully covers the daily needs of users.

The system can be improved by writing additional software modules or using existing ones created by a third party (paid and free).

Some companies using Magento: Nestle, Coca-Cola, BurgerKing.

Features of creating an online store on Magento

The features of Magento include:

  • A wide range of functionality in the basic version: multilingualism, the use of several currencies, flexible adjustment of discounts, etc .;
  • The ability to deploy multiple stores using a single centralized control panel;
  • Flexible configuration of user rights by the administrative part;

Magento features

In addition to the functions of the online store itself, the platform provides the following capabilities:

  • Automatic maintenance of statistics of sales, orders, deliveries, setting up tax rules;
  • Product catalog management: product sections, products themselves, attributes (filters), search queries, product ratings;
    management of users, user groups;
  • Managing discounts, setting up discounts for individual products and product groups;
    creation of separate text pages;
  • Automatic maintenance of statistics: sales, carts (including abandoned ones), statistics of product views, bestsellers, reviews, search queries, etc.

Comparing Magento to other e-commerce platforms

Magento is the most feature-rich system in comparison with other similar platforms. In this regard, it is demanding on server resources. Also, for the delicate maintenance of this platform, increased requirements are imposed on programmers.

When to use Magento

Magento content management system should be used for relatively complex online stores with a wide range of functionality and nomenclature.

Maintenance of sites on Magento

Website maintenance by the resource owner and his specialists does not require special training. Fine-tuning or the creation of additional software modules requires the participation of highly qualified technical specialists. The system is more demanding on server resources than other e-commerce platforms. Our Sydney Magento Developers can make this process simple and affordable.