SEO or Search Engine Optimisation may sound intimidating to the untrained ear. It’s complicated, complex, and its nitty-gritty can bring even the bravest non-geek to tears. However, SEO is as important as building as a beautiful website. What is SEO, what is SEO services, what are its benefits, and how does an organization get SEOed? Keep reading and find out.

SEO 101

Every organization needs SEO. In a nutshell, SEO optimises a website to ensure the following:

  1. Better Search Engine Ranking – SEO can help place the website on the highest-ranking organic placement in search results page. This leads to increased website traffic.
  2. Increased Website Traffic – People never go beyond the first page of search results, definitely never (ever!) past the second. Sites on the first page get more exposure, more views, and more leads which has a huge potential for sales.

website promotion or what is seo services

What is SEO Services?

This cannot be stressed enough. Every business needs SEO. The job is usually outsourced to a service provider; unless they want to DIY it and spend a few years learning everything one needs to know to optimise a website for search engines. For those who want to get back to business, literally and figuratively, there are many cost-effective SEO services out there to take care of the company’s needs, SEO-wise, that is.

Most providers offer a wide variety of SEO-related services such as the following:

  • Website Needs Analysis – Evaluating the website’s current SEO is usually the first task. Once the strengths and weaknesses are identified; they can then come up with a better SEO strategy.
  • Strategic Planning – After the site audit, the provider will take the data gathered to develop a bespoke plan for the website. This includes keyword and keyphrase optimisation and other actions that will help the website rank higher.
  • Tools Set Up – The provider will identify the tools, programs, and systems to achieve the goals set in the strategic planning phase.
  • Optimisation – Once the tools are in place, the provider can then execute the optimisation plan and monitor the results.
  • Tracking – SEO is not a one-off process. It requires constant tracking and analysis, as well as keeping up-to-date with any changes in the world of SEO.
  • Other Services – SEO companies offer other services like technical SEO audits, optimisation of certain pages, robots, sitemaps, and many others.

Advantages of Using Corporate SEO Services

The cost of SEO services is justified by the numerous benefits they offer. Here are some of the benefits of utilizing corporate SEO services.

  1. Specialised Experience – SEO Service providers know what they’re doing. They have insider info to get the website to rank well and improve website traffic. It is also the home of experts on different aspects of optimisation. When in doubt; call the pros. They know what to do.
  2. Tools of the Trade – SEO service providers have access to all the latest and best SEO tools, programs, and systems. They also provide tracking an analysis every step of the campaign. All of those tools are quite pricey if you were to use them yourself to monitor just one website.

Get SEOed!

How does an organisation get search engine-optimised? Finding an SEO service provider is key. Here are some of the things to consider when selecting an SEO service provider:

  • Portfolio – Look at the company’s past projects, case studies, and client feedback. Also, look at the professionals working for the company. What is their expertise? Qualifications?
  • All-in-One – Look for a provider who does all their SEO work in-house and not outsources their jobs to some geek in a basement somewhere. Businesses need to know who’s working on their website to ensure work quality, accountability, and security.
  • Offers – Do they offer strategies that are customised to their clients’ unique needs?
  • Black or White – As a general (and common sense) rule, choose ethical SEO services over dodgy ones. No legitimate business would want to be associated with shady hackers.
  • What is SEO Services? It’s a nifty and totally-worth-it investment every organisation needs to make. The benefits of SEO and making sure it is done right by professionals can be seen in many ways. It will be the best use of a company’s marketing money. Get SEOed today!