When businesses in Sydney discuss website designs with development companies, they can easily be overwhelmed by the great number of website platforms specifically optimised for SEO marketing Sydney.
Designers use a variety of web platforms for Sydney search engine optimisation. To be successful, the secret is to use the platform that best suits the business. A web designer must consider pros and cons of various platforms to find the platform best suited for its type of business.
By discussing three of the top website platforms, this article will help Sydney business owners to have informed discussions with web designers to ensure that they use a website platform optimised for SEO.
WordPress
WordPress is a website platforms frequently used by almost every search engine optimisation company Sydney. This is mainly because it can accommodate many add-ons, is SEO-friendly, and can be used for almost any website type.
Pros of using it
The most important pros include the following:
- It offers various plug-in options, including the SEO-friendly Yoast.
- Web designers don’t have to use templates but can create their own designs.
- Because it is an open-source system, it is free to use.
- WordPress doesn’t expect proprietary hosting like many other platforms.
Cons
- WordPress provides all the opportunities and tools for search engine optimisation Sydney but it is not automatically optimised for SEO practices.
- Many plug-ins can be utilised, but, usually, they are available at a cost.
- Because it is a complex platform, it is not a do-it-yourself platform. It is meant for qualified web designers who can create websites boosting SEO marketing Sydney and anywhere worldwide.
Wix
Wix is another platform optimised for SEO. Web developers use Wix because it offers free SEO tools once the fee, ranging from $17 to $159 per month, depending on the plan chosen, has been paid. There is also a free plan that offers fewer free tools but it has no time limit and web designers can use it for as long as they want to.
Pros
All the search SEO optimisation tools are built-in. They include Google My Business, as well as Semrush, Lumar, and Uberall integration. Wix allows web developers to create SEO logic so that they don’t have to repeatedly apply it on multiple pages. It also has many template options.
Cons
- Although the large number of free features is one of the reasons for its popularity, it can be overwhelming for designers not using Wix very often.
- Wix site speed is slower than most other platforms and this can influence the Google classification negatively.
- It has steep price differences between plans, and it locks some features for the cheaper options.
Shopify
Shopify is ideal for commerce websites.
Pros
- It executes essential SEO tasks automatically.
- Shopify offers free advanced AI tools.
- It offers the E-commerce Rooster add-on developed by Semrush
Cons
- Because Shopify relies on app integration developers have to frequently browse the app market to enhance the SEO.
- It is difficult to use the Shopify editor to generate new content.