Because website pay-per-click expenses keep rising, businesses are expecting their web development teams to increase organic search activity. An organic search is still the most cost-effective method of reaching your target audience online. To ensure ongoing organic search, businesses and their web developers need to take notice of trends influencing search processes. Only then will NSW businesses fully understand why a search for something like “SEO marketing Sydney” must accommodate these trends.
Trend 1 – Do data analysis with AI
Data analysis has always been an important aspect of SEO. It is only by analysing the behaviour of web visitors that a business and its web development team know
- whether they are reaching their target audience, and if so,
- whether their follow-up step is what the company is expecting.
Make use of the tools to simplify your life and improve your productivity. Without the implementation of artificial intelligence (AI), data analysis is a time-consuming task. It is also difficult to take all relevant aspects into consideration. Therefore the trend is to use AI to predict visitor behaviour. With AI technical SEO issues preventing the target audience from reacting in the way the business wants them to react, can be discovered and rectified.
Businesses find that after they’ve started following the trend to use AI to assist with data analysis, their websites could much easier be changed and enhanced, resulting in increased traffic and conversion rates.
Trend 2 – Focus on local SEO and mobile device-friendly websites
There is a trend to focus on local SEO to increase the number of visitors coming to a website. A search term such as Search Engine Optimisation Sydney will, for instance, increase the number of visitors to a website if the target audience is the people in the city and the broader area around Sydney.
The reason why a website has to be mobile device-friendly is that users who are quickly looking for a local business or service, nowadays, search on their mobiles. If a website takes too long to open, had poor content hierarchy or has too many pages, potential visitors just scroll to the next site.
With this trend of using local SEO in mind, it becomes clear why businesses are making more use of local-based search engine optimisation companies to develop and maintain their websites.
Trend 3 – Use video content
Another important trend is to include video content on the website so that the videos are shown in search results. Website developers must create video SEO plans to increase the number of target group visitors looking at the business and its products or services. According to SEO experts, businesses ignoring this trend, lose visitors to competitors who use optimised videos for search. Also keep in mind, videos ideally should be hosted on third part websites, such as Vimeo or Youtube, so that they don’t slow down the website. Another point on video is it can and should be used not just on the website, but also in your social media channels.
Trend 4 – Engage in social media
The online presence of a business on social media brings traffic to a website. Many people in most target audiences only use social media. If a business is not visible on social media a large section of the target audience might never visit your website. Therefore, the trend is to actively engage in social media channels to build the business’s online presence with the ultimate goal of getting more visitors to the website. And as mentioned above, video is a big part of social and a huge part in what it can do for your audience. Social media channels give more preference to video vs text/images, so you should make the most of it too.
Conclusion
The aspects discussed above are four of the most important trends that also have a great influence on keywords like SEO Development in Sydney. To keep an online visibility, increase visitors, and enhance the conversion rate, an SEO agency in Sydney should ensure that these trends are taken into consideration in planning SEO development.