There are two things we know about search engines. One, their algorithms are getting smarter. Two, they are businesses. Therefore, it only makes sense that they use their algorithms to make money. They can make money by answering users’ queries within the SERPs or by listing ads on the top of the results page.
This could be a problem for those who depend on organic search traffic. How can small businesses compete? Here are the top 5 SEO ways to increase organic traffic.
The Importance of Organic Traffic
Before we talk about the SEO ways to increase organic traffic, let us discuss what organic traffic is and why you need to care about it.
When a user searches something on a search engine, the results page will give them results that include both paid ads and free non-ads. Organic traffic refers to the visits to a site which comes from organic results of a search engine and not paid advertisements.
You want to get organic traffic. But why?
- Cost – There is no cost-per-click of organic traffic unlike pay-per-click advertisements.
- Trust – Users trust organic searches more than ads.
- Position – Improving your organic search traffic gives you better your rankings.
The Importance of SEO Optimisation in Sydney
It is crucial to make decisions which will maximise organic traffic to your site. SEO optimisation is important because:
- it improves the visibility of your site;
- it leads to better user experience and customer engagement;
- it increases the more meaningful organic traffic which are more likely to turn into sales.
Top 5 SEO Ways to Increase Organic Traffic
- User Experience. Improving a user’s experience on your site will make them spend more time in it. Search engines see this engagement and tag the site as useful and will then push it up the search results. Here are some tips:
- Give your users the best possible result for their query.
- make sure your website is trustworthy, looks good, easy to navigate, and loads fast.
- Make your content easy to read and interesting to keep their attention.
- Keywords are important for SEO optimisation. They act as signposts to spiders, signal topics, and provide hints about the site’s contents. Here are some tips:
- Rank better for the keywords that you already rank for.
- Use long-tail keywords.
- Rank for net-new keywords.
- Use more personalised product- or service-specific keywords.
- High-quality content and regularly publishing them will give you more opportunities for organic traffic. Here are some tips.
- Write high-quality, interesting, and informative content with proper formatting, flow, grammar, and spelling.
- Write longer content because this tends to get more backlinks which can result to better ranking and increased traffic.
- Refresh old content to stay updated.
- Voice and Mobile. Your existing site should be optimised for mobile devices, if it is not already. Any new site being built should absolutely focus on the mobile experience because search engines have gone mobile. In addition, the number of people who own a smart speaker is increasing so optimising for voice search should be a part of your SEO strategy.
- Local SEO. Almost half of all Google searches are for local queries. People want to find local businesses and places, their operating hours, contact info, etc. Ergo, improve your local SEO. You can do this by keeping your directory listings up-to-date, etc.
With lots of competing businesses selling the same products and services, the challenge is to stand out from the crowd. Follow these SEO ways to increase organic traffic to help your business retain and improve your organic search presence.