Traditional businesses succeed when they can get people through the door and give them the best experience. Websites are no different. After all, websites are the businesses of the 21st Century. Websites use SEO to get people through the virtual door and try to give their users the best experience. The website’s success rests on these 2 intertwined concepts. Thus, it’s just fitting to discuss the interaction between customer experience and SEO: newest tips of 2019 as the one year ends and another begins.

Customer Experience in the 21st Century

Delivering a great customer experience is at the heart of every business since the beginning of time. However, as technology advanced, so did the demands of customer experience. Expectations are insanely high. For instance:

  • The way users search for information used to require only typing a few keywords on a search engine. Now, searches are made by voice, through mobile, etc.

  • Users used to be satisfied with reading text-only results from their searches. Now, they want a sensory overload of some sort – pictures, animations, interactive graphics, videos, etc.

  • Web users also used to be okay with simple web pages as long as they receive the information they ask for. Now they want websites that are vibrant, good-looking, high-functioning, convenient, and accessible on different devices.

  • On top of that, as artificial intelligence dominates the web; consumers expect that recommendations, promotions, and offers are personalized for them.

With these changing demands, SEO optimization services, which used to be the simple process of bringing in traffic organically through keywords, are not enough anymore. Now it’s all about customer experience optimization (CXO).

The interaction between customer experience and SEO is more important than ever before. Here are some tips to boost search performance and give customers a great experience.

  1. Get to know your audience. As with any business, knowing who the audience is the first step to ensuring a personalized customer experience. From which demographic do they come from? When a business understands who their target buyers are; they can ensure that content, marketing, and sales are all aligned to the target customers.

  2. Get to know the customer. Once there is an understanding of the target audience, it’s time to get to each individual customer. What does she/he want? What are his/her consumption habits? How does it compare to that of the other customers? By understanding these minute details, the business can then begin the intricacies of truly personalized customer experience.

  3. Start mining. Using AI and other technology to analyze the data gathered from the customers’ interaction with the website, businesses can identify the patterns and habits of their users. With this information, they can understand and adapt to the changes in the audience, the competition, and the market in general.

  4. Move beyond the rank. A business that truly wants to get ahead of the pack must not rely simply on the rank and click data. They must also use other measurement channels to ensure that the website does not only rank well but that it also provides the users a delightful experience.

  5. Always up to the ante on SEO optimization services. Everything these days moves at lightning speeds. Failure to innovate and update the site’s SEO strategy can result in the failure of the organism.


Final Thoughts

The 21st Century has witnessed a major shift in the way people do business or conduct their daily activities. And in 2019, the opportunities to improve SEO services and strategies are limitless. Now, businesses must integrate the interaction between customer experience and SEO to ensure the best possible experience for their customers.