Landing pages are an effective marketing tool. It is one of the most proven strategies to give your visitors a great experience and achieve your target conversion rates. However, even the best landing pages are useless unless they are seen by visitors. In this article, we will explore the best development tips for landing pages that will rank as well as effectively gather leads and/or convert for your business.
Visibility is Key
Visibility can mean the difference between a successful and unsuccessful business. That is why it is very important to invest time, money, and effort toward SEO optimisation.
Landing pages are created to generate leads and eventually convert visitors into paying customers. However, it will not do what you need it to do if it is not getting any traffic.
Search engine optimisation can bring people through your website’s virtual door. If SEO is done well, you have the opportunity to showcase your the value proposition of your business and encourage more and better customer engagement. The same exact thing is true for boosting your landing page’s visibility.
Landing Pages that Do Not Rank
Not all landing pages are created equal.
SEO Landing Pages are landing pages that are optimised for search engines.
Before we talk about the best development tips for landing pages, let us first talk about the reasons why some landing pages don’t get their fair share of traffic.
Other than common issues such as the number of competition; there is also the myth that using targeted keywords in the landing page is a guarantee that it will rank high. That is simply not true. You might rank high for those keywords, but chances are someone else is already at the top spot.
Follow these tips to create your very own SEO-friendly landing page.
The Best Development Tips For Landing Pages
Optimising landing pages can take a lot of work and time; especially because search engines are always updating their algorithm. Keeping your landing pages optimised is timer and effort well spent.
To start SEO-ing your landing pages, focus on the following elements:
- keywords
- page speed
- content
- backlinks
- mobile friendliness
Here is a detailed explanation of the best development tips for landing pages according to Sydney SEO experts.
- Keywords. Keywords. Keywords.
All strategies for optimisation involve keywords. This is where you pick the best words that you would like search engines, like Google, to rank your page for.
Just like optimising a webpage, optimising a landing page also require the following:
- Keyword research
- Keyword analysis
- Keyword placement
- Location. Location. Location.
Once you have picked your target keywords, the next step is to place them in strategic locations in the landing page. Ideally, they should be placed in:
- Title tag. The title of the page should be attractive and compelling to encourage visitors to click.
- Meta descriptions. The landing page’s description should be clear, concise, and tell the users exactly what the page is all about.
- Header tags. Placing the keywords in the headers prioritises the content and tells search engines that they are the most important words on the landing page.
- Image description. Place keywords in the descriptive file names of images.
- The copy. Spread out the keywords throughout the copy but be sure to avoid keyword stuffing.
- Speed it up.
Algorithms favor good customer experience. It is a well-known fact: page speed is one of the best search engine ranking factors. Users expect pages to load in seconds. Almost half of them will abandon the page if it takes more than 3 seconds to load. How do you speed up page load times:
- Use smaller file images without compromising the quality of the resolution
- Opt for a web host that is faster
- Shut off plugins and extensions when they are not in use
- Build links.
Do you want to boost your organic search ranking? Then you will need to get people to link back to your landing page. When someone shares your link, search engines take this someone vouching for your credibility. To do this:
- You must create original, well-researched, valuable, and relevant content.
- Look for the “influencers” in your line of business, bloggers, and people who you think will be interested in your content. Look for referrals and reach out to them to see if they can backlink to your landing page.
- Focus on content.
Produce high quality content that is original, relevant, well-researched, and interesting to your target audience. Most importantly, create content that is shareable. Some companies include content writing in their SEO price. Invest on content and see your shares and traffic increase!
- Make your landing page mobile-friendly.
Making sure that the users’ experience is great is the best way to rank high on search engines. Given that most users are now on smartphones and tablets, your landing page must also be responsive to different kinds of devices. Make sure that your landing page is easily navigable and easy to read. Make sure that the links and other clickable items are clearly marked and can be easily clicked. You can also test your landing page’s responsiveness by using Google Search Console.
- Track your progress.
After employing all these tips, you should monitor and measure the performance of the landing page to see if it is properly optimised. You should track your organic traffic as well as your click through rate using tools like Google Search Console and/or Google Analytics. Once you find the strengths and weaknesses; you can tweak your strategies for a more effective landing page.
People optimise their landing pages to increase their organic traffic, gain more leads, and turn visitors into paying customers. There is no one set formula to succeed in the SEO game but by implementing the best development tips for landing pages outlined here, you will make a big impact on your organic traffic and improve your visibility over time.