Digital marketers may very well be the only people in the world who gleefully rejoice when they see heavy traffic. Promoting your website and boosting the flow of visitors to your website is no easy feat, especially without expert SEO services.
However, considering that Google processes over 3.5 billion searches per day and the fact that 71% of clicks are done on the first page of Google, SEO is a necessary step towards online success. First, let’s consider some frequently asked questions.
What are SEO and PPC Marketing Services?
Search Engine Optimization (SEO) is the marketing model in which websites optimize their content to suit search engine algorithms. By doing this, a site appears higher in organic search results, thus becoming more accessible and profitable.
Organic searches are not influenced by advertising, so the careful use of keywords and supplementary media in any content, the structure of internal/external links, and utilization of backlinks are directly responsible for your website’s performance.
Pay-per-click (PPC) is the marketing model in which advertisers (website owners or businesses) can pay to make content more visible, appearing above organic results. Advertisers only pay when someone actually uses that specific link, meaning the cost remains manageable and directly correlated to your increase in traffic.
Why do sites need SEO Services?
Becoming SEO savvy is the first strong step in any website’s efforts to grow. SEO focuses on the longevity and authenticity of a website, prioritizing the value of content and structural quality. It’s a long-term investment working to show the website favorably in the eyes of the algorithms.
The internet is far-reaching, yet 46% of all Google searches are local. Although SEO can raise clicks from around the world, local businesses may only need to implement a local SEO strategy: a small restaurant in Sydney wanting to increase local customer base need only search for local SEO in Sydney. The benefits from good application of SEO optimization are extensive, but it may take substantial time to see good results.
What are the advantages and drawbacks of PPC?
Because paid advertising does not alter the organic rankings that SEO services work to influence, PPC should not be thought of a miracle cure. In the right scenarios, however, this strategy is extremely effective as targeted advertising. PPC ads are great at reaching a lower concentration of people for which your site is highly relevant, which may explain why PPC results are approximately 50% more likely to convert visitors than organic clicks. Additionally, by working with the numerous analytical tools available, PPC advertising can be continuously streamlined to further increase the visitor to user/customer conversion rates.
Another situation in which PPC may prove useful is when there is high competition for certain keywords. Advertisers can immediately benefit from the increased exposure. However, considering that 87% of search engine dollars are spent on PPC, industry leaders and high-authority websites are still likely to dominate the results, so websites may think twice about using vast amounts of money on a PPC-heavy strategy.
Which Approach is best for my business?
In actual fact, the integrated approach is the best tactic for developing a website’s popularity. Both organic and paid results prove to be lucrative avenue, with 68% of all trackable website traffic coming from a combination of the two tactics. SEO will provide your website with higher traffic, but typically lower conversion rates, whereas PPC offers low traffic but higher conversion.
It ultimately depends on the specific requirements, needs and goals of the individual or business, but the current consensus is that the integration of both SEO and PPC methods is most beneficial to website promotion. Skilful, effective execution of such a strategy, however, may prove difficult for the average website owner. They could benefit from the many specialised companies, such as Shtudio, that offer content management solutions and SEO services.