When a business wants to boost its visibility, it usually hires a company specialising in search engine optimisation in Sydney, or any other city, to develop an SEO strategy for its website. This article provides some SEO optimisation steps and other information about the different aspects of an SEO strategy and how to get started with it.
Search engine optimisation
What is SEO?
Simply put, SEO is the process where web developers use various strategies to boost online visibility. It helps search engines to identify what the content is about and to determine which audience to show the content to.
Why is it important?
The ultimate aim of the steps for SEO optimisation is to get on the first page of a search engine such as Google and to keep it there.
It is almost impossible for a site to appear on the first page without a successful SEO strategy in place. The better the plan, the higher the site appears in search results. Websites on the first page are found and visited more frequently than others.
Compiling the strategy
To get the strategy in place the following aspects have to be kept in mind and/or implemented:
1. Keywords
Keywords are the words or phrases people enter online into search engines to find something on the internet. Therefore, to start a strategy, find the relevant keywords people use when looking for the type of product or service on offer. There are online tools available to assist with this. Keywords are important because search engines look for keywords in the content and rank websites accordingly.
2. Content
If the web developer uses the relevant keywords in the site’s content correctly, the pages appear high in search results and more people find the site. Remember that
- when the site’s content writer creates text, there must be a page for each keyword or phrase,
- there can be more than one related keyword per page but it must never be repetitive, and
- it is also good practice to incorporate keywords in the page title and headings.
3. Links to the website
Create links to high-authority sites because the number and quality of links are taken into consideration during the ranking process. If high-authority sites are linked to the website, it can result in higher search engine rankings.
4. Speed
Page speed is another ranking factor for search engines. A slow website harms search engine rankings. Ensure a good visitor experience with a fast-speed functioning and the ranking will go up.
5. Overall page design and user experience
The way users interact with the website also influences the ranking of the site. It must be easy to use and interesting to look at to ensure an appearance on the first page of the search engine.
6. Continuity
To introduce SEO search engine optimisation step by step and then continue to regularly re-optimise the content and technical aspects the site will get onto page one of the search engine and stay there.
Conclusion
SEO optimisation is one of the most important aspects to boost online visibility and attract more visitors.