“Where is the best place to hide a body? On the second page of Google search results – no one will ever look there.”
This would hold true for your website. In order for your customers to find it, your website has to appear on the first page of Google.
With AI advancing at a dizzying pace, many industries, including marketing, have been disrupted. Therefore, it would be logical to involve AI in Search Engine Optimisation (SEO). However, first, you must learn how to do it yourself! Keep reading to learn the best ways to use AI to supercharge your Search Engine Optimisation (SEO).
What does AI mean for SEO?
The ability to leverage the power behind Artificial Intelligence in Search Engine Optimisation (SEO) now could mean that you too could see your site make the leap to the very top of the Search Engine Results Page (SERP). No matter if one has hired the services of the best SEO agency in Sydney, understanding the fundamentals of AI for SEO is the key to success.
What the best AIs for SEO are and how it fits into our overall SEO strategy?
AI has been adopted by businesses for decades; it is not new. What is new however is the proliferation of AI-powered tools and tactics for Search Engine Optimisation leading to an exponential shift in adoption similar to the gold rush caused by the discovery of gold in New South Wales. Much like gold prospectors, we must learn to differentiate an effective strategy (gold) from an ineffective one (fake gold).
AI will help you to optimize your overall SEO strategy by doing the following:
- Identifying the trends in user behaviour
- Automating and speeding up data analysis
- Providing actionable recommendations for content refinement
Most importantly, you must know what tools to use to unlock this gold mine.
The Dos and Don’ts when using AI for SEO
Before using AI for SEO, you need to know the Do’s and Don’ts.
DO use AI to learn about your audience
There are TWO immutable rules in marketing: the first rule is to constantly learn about your audience and the second rule? Never, ever, forget about the first rule.
ChatSpot from HubSpot lets you enter your audience’s head by integrating generative AI with CRM data.
DO set realistic expectations
AI for business use is still in its early stages. New AI tools for SEO are still being introduced, and new applications are being discovered daily.
Trying every AI tool out of #FOMO is tempting, but you should avoid it. Always remember that using AI doesn’t guarantee instantaneous results. Don’t count on your website being on the first page of Google search results within a day just because you use AI for SEO. Instead, concentrate on whatever has already worked for you. Use AI to adjust your approach.
DO utilize AI to spur content creation
Have trouble staying on track? Fret not, as you can use generative AI to help you outline your SEO-focused content.
AI tools can also be a lifesaver when dealing with writer’s block, offering suggestions on how to phrase things or providing paragraphs you can rewrite and refine to suit your unique goals.
However, one thing AI can’t do is create truly great content—that’s where you come in. Always add your own personal touch to ensure that your content resonates on a deeper level with your audience (they are human, after all!).
Don’ts
DON’T use AI for SEO without a plan
AI may be powerful, but using AI without a clear goal in mind is just asking for trouble. Even if you Googled Search Engine Optimisation services Sydney and enlisted their help.
So, define realistic and achievable SEO objectives along with relevant key performance indicators (KPIs) for the AI tools that you will be deploying.
DON’T “set-it-and-forget-it”
AI is just a tool to facilitate decision-making and to help automate repetitive and time-consuming processes; it’s not a magic wand that you can wave while thinking you have the best Search Engine Optimisation Sydney, and magically, your website will rank at the top of the Search Engine Results Page overnight.
Therefore, constant monitoring of performance is a must! Adjust your strategy when it is necessary to do so.
Remember, AI isn’t the captain of your ship, but you are!