The world is going through change at an unprecedented speed. People are on the go and are moving faster than ever. Goods flow from one side of the world to another quickly. Information is exchanged in a just a few clicks. Everything moves so quickly; it could sometimes feel like it’s hard to keep up. Digital marketing is not exempted from this breakneck speed at which the world operates. What worked this year may not work again next year. With that in mind, here are the digital marketing trends for 2020 to help you keep up.

The Challenge for Digital Marketing Professionals

All self-respecting digital marketers are aware that they must stay on top of never-ending updates, new techniques, algorithm shifts, etc. 

To do this, your digital marketing plan must constantly take into account the new emerging trends as well as the sustained trends in the business. If you can analyse these trends critically and use them effectively; you would be able to predict where technology is going in the future, therefore, ensuring you are ahead of the pack. 

Digital Marketing

Digital Marketing Trends for 2020

  1. Personalisation – With 7.53 billion in the planet, taking time to personalise your marketing efforts will surely wow your customers. Consumers today are discerning and would quickly turn off generic ads that are irrelevant to them. A marketing survey found that 9 out of 10 people found personalised ads more interesting. 8 out of 10 would do business with a company who offered a personalised experience. Amazon knows this, made it a standard in their digital marketing plan, and is killing it in sales and market share!
  2. Artificial Intelligence and Virtual Reality – AI features like Chatbots, voice assistants, and others have revolutionised the way consumers interact with businesses. In fact, most digital marketing websites now have some sort of chatbot functionality. Chatbots and voice assistants offer a lot of benefits. They save the customer and the company time and money. Plus, they are available 24/7. VR, on the other hand, offer customers the chance to visualise the product to see before making a purchase. It’s a unique experience that also sets the right kind of expectations.
  3. SERP Position Zero – Gone are the days when the number 1 spot was the most coveted spot. One of the top digital marketing trends for 2020 is getting Position Zero. It’s all about getting that featured snippet that comes before the search results. This snippet features answers to the search query and a link to go the source of the information. More often than not, this is the first (and sometimes only) result consumers click on. Sydney digital marketing firms have started focusing their digital marketing efforts on this.
  4. Customer Obsession – Any business that is not obsessed with their customers is doing it wrong. We don’t mean stalk your customers, of course. What we mean is providing both existing and new customers with experiences that they will rave about. Remember that it costs less to keep an existing customer happy than to acquire a new one; so provide current customers with personalised hyper-targeted ads, excellent experience both online and offline, and more incentives.

As for acquiring new ones, your digital marketing plan must include gathering data on customer behavior so you can reach your target market where they are. Do they consult social media first before buying a product? Do they like video and other interactive content? Once you have the data, deliver.

Ten years ago, we could not have imagined the technological advancements we are enjoying right now. And in ten years, everything we marvel at today will be rendered obsolete by the technology of the future. The same is true for digital marketing. These digital marketing trends for 2020 will help your business stay ahead of the game.