People don’t need experts to tell them that if a website is not listed on the first or second page of a search engine, to a large portion of people, it practically does not exist. A brand loses business every time it falls to page 2+. Keywords are essential in driving organic traffic and ranking higher. How does one make their keywords for SEO work for them? Here are 4 points for the proper use of search engine promotion for keywords.

Keywords are Key

Keywords are phrases used to describe the website’s content. When a user types in a query on a search engine like Google; it uses those keywords to see if the content matches the query.

Keywords may not be the main ranking factor, but they are an important part of the SEO process and SEO optimization services, mainly because they are used in links and content. And links and content are the main ranking factors. If the keywords don’t work; the business will suffer.

Correct Use of Search Engine Promotion for Keywords

  1. Research

As with anything in life, the starting point for using SEO keywords is research; specifically, keyword research. Keyword research is done to find which ones to include on a web page. Doing research helps content writers create a content strategy based on the terms users are looking for.

research keywords

2. Search Volume

Take your keyword strategy to the next level by taking a look at the competitors and figuring out search volumes by season or location, etc.

seo optimization best

  • By Competitor – Either priorities high-volume keywords that competitors are not ranking for or high-volume keywords that they are.
  • By location – Target a specific location by filtering keyword research to specific areas. For example, SEO optimization for Sydney will make the website’s content more relevant to the Sydney users.
  • By season – Understanding seasonal trends has a lot of advantages when preparing a content strategy. It gives you the opportunity to plan in advance, make tweaks, and the push it around the time it’s most relevant to the audience.
  1. Intent

Understanding keyword intent is important in planning and executing a keyword strategy. When content creators understand the user’s intention when searching, they can deliver precisely what the users want. There are 4 types of intent:

  1. Navigational – searching for a particular website.
  2. Informational – searching for answers to questions
  3. Investigation – searching for info that could lead to transactions
  4. Transnational – ready to buy

When you are able to categories the keywords and understand intent; you can use the info to create a content strategy that ensures you meet users’ needs.

  1. Placement

Where the keywords are placed is just as important as what keywords to use. Poor keyword placement can hurt the search ranking and can hurt the reader’s eyes. Avoid keyword stuffing and spread out the keywords throughout the content. The tip is to write for humans and make the content readable.

Here are some ideas about where keywords should be placed:

  • page titles
  • meta descriptions
  • subheadings
  • content (body of the text)
  • images
  • links, urls, and social media updates