Shtudio Wins BSI Group Australia & New Zealand Digital Account

Shtudio has been appointed to lead the paid media account for BSI Group Australia & New Zealand, taking over the day-to-day management of Google, Microsoft and LinkedIn Ads across both markets.

The scope covers paid search, lead generation campaigns, brand awareness activity and online enquiries and sales support, with performance reporting and ongoing optimisation handled end-to-end by the Shtudio team.

BSI Group is the United Kingdom’s national standards body and one of the world’s largest certification and business improvement organisations. Founded in 1901 and now operating in 195 countries, it works with more than 77,500 clients globally across standards development, certification, training and assurance. In Australia and New Zealand, BSI is recognised as a leading certification body across healthcare, food safety, supply chain, sustainability and management systems, with offices in Sydney, Auckland and regional locations across both countries.

The appointment reflects a broader shift inside BSI ANZ toward a more performance-led digital approach, with measurable lead pipelines sitting alongside long-term brand visibility across the region.

Shtudio founder Alex Vlassov said the brief lined up well with the way the studio already approaches digital.

“BSI is a serious organisation with a serious remit. Standards, certification, trust. That kind of work doesn’t suit gimmicky advertising, and it shouldn’t. Our job is to put the right message in front of the right decision-maker at the right moment, then prove what it returned. Across three platforms and two countries, that’s a structured piece of work, and that’s what we like.”

The account will run across Google Search and Performance Max, Microsoft Advertising and LinkedIn, with separate strategies built for each market. Australian and New Zealand audiences sit at different points in the certification buying cycle, and the campaign architecture has been designed to reflect that rather than treating ANZ as a single bucket.

Lead generation will sit at the core of the work, supported by always-on search activity targeting high-intent queries across BSI’s main service categories. LinkedIn will carry the heavier brand and account-based layer, reaching compliance leads, quality managers, operations heads and procurement teams inside the organisations BSI typically certifies.

Shtudio will also handle conversion tracking, landing page recommendations and reporting, with a single dashboard view across all three platforms so the BSI team can see what’s working without stitching reports together. Plain language reporting and clear commercial outcomes are part of the standing arrangement, not an add-on.

The win adds to a growing list of B2B and professional services clients on the Shtudio roster, and continues the studio’s move into managing larger multi-market paid media accounts alongside its core branding, website and ongoing support work.

Shtudio is a brand and digital growth studio based in Australia, building brand foundations, digital platforms and growth engines as one connected system for businesses across the country and beyond.