website development

How to Excel at Your Website Design

When it comes to website design, there are lots of issues that have to be considered to make it a success and avoid getting stuck with a half finished website (that generally never gets finished). Sounds familiar? Then read on.

Just think about the amount of websites that keep emerging nowadays. It’s close to impossible to calculate their approximate number, which is explained by the serious niche competition and the desire of business owners to establish reliable web presence for their companies.

A professionally-designed website has already become a must-have tool for any business, irrespective of its size, specialisation or goals. Thus, if you have just set up your own business or plan to promote an existing one, you won’t go without hiring an experienced and skilled website developer to complete the task in the best way possible. If you plan to stay ahead of the curve, you are bound to be aware of the latest industry innovations and website design trends that will help you reach your short and long-term business objectives. Here are the top three website development Sydney trends that will help you gain success in contemporary website building:

Usability Goes First

What is the first idea that comes to your mind, when you think about website design? In most cases, the answer to this question will be: usability, also known as User Experience or UX in short. Don’t know what that word means? Well, it’s all about how easy it is to use the website, navigate through it, find or buy what you need. Websites have to be created with the browsing convenience and ease-of-use in mind. Otherwise, there is no sense in launching a website at all. Whatever niche you specialise in and whatever goals you plan to achieve by using a website, the first and the foremost task is to enhance its usability.

Mobile Optimisation

We live in the era of advanced mobile technologies and innovations. It’s close to impossible to imagine a modern user without a variety of mobile devices, which are frequently used on the go. This is especially true, when it comes to business owners, who spend much time outside their offices and need to have their gadgets at hand. This is where mobile-optimised website designs become not a whim, but a reality. If you overlook this nuance, you run a risk of losing traffic and eventual profit as the number of people, who use smartphones and tablets to access websites, keeps increasing with every passing year. It’s only up to you to ensure convenient, mobile friendly and easy web browsing experience for your target audience.

Mind Your Website Style

Whether you work on your wordpress website design or use other web building tools, you have to make sure your project looks stylish and up-to-date. With so many businesses offering similar services, you have to make up something unique and extraordinary to make your website stand out from the crowd. Take your time to explore popular standards and elements used by professional website developers to find out how to implement them properly in order to get maximum web exposure. Here is where you make that decision, do you go for a custom designed website or settle for a premade theme?

Keeping up with contemporary trends will contribute to the popularity and professional look of your project. Listed above are the top three tips on how to enhance your website design, boost its popularity, drive traffic and get the desired result.

design for small business

How a Sydney based graphic design studio consultants support small businesses

Customers judge a business within a few seconds and the initial judgment is exclusively based on visual appeal. Look for a graphic design studio in Sydney that provides graphic design services which will make your business credible and visually appealing in the eyes of clients and potential customers. Bear in mind that if your graphic design is poor, no one will spare even a second to look at your website. It does not matter that you are offering high-quality products and services. As it is said, don’t judge a book by its cover, but isn't that what the covers are made for? You only get one opportunity to ensure your business branding conveys the right first impression to your client base. One of the easy ways out to please your customers is by using a local studio based in Sydney for your graphic design.

design for small business

Some of the design services you are expected to receive:

1. Brand logo design services

Your startup or small business has to satisfy all your stakeholders. Your stakeholders include customers, investors, suppliers, and media. The impact a professionally designed logo has on the visibility of your brand is priceless. In short, great logo design Australia is great for your business. The opposite can be said about a badly designed logo, something that is very outdated or is visually unappealing. Collaborate with an Australian graphic design studio to ensure your logo design conveys the right message to all your stakeholders, especially your customers.

2. Brand identity design

Your brand should feature three qualities: recall, acknowledgement and impact on customers. The right graphic design nurtures branding uniformity. Local Australian graphic design consultants will design a website, a brochure or letterhead for your business using precise typefaces, colors and imagery that leads to brand identity and corporate identity in equal measure. They see to it that your customers derive the exact experience looking at your brochure as they do visit your website. It’s that visual connection between printed and digital media that holds your brand in the customer’s memory.

3. Web design

A key parameter that influences progress and success in any business is web design. Whether your business succeeds or not in the online space is largely determined by your website design and UX. It’s one thing to have a website, but it’s another thing to have an attractive and professional website that works well and loads fast.

In an online environment where competition is very high, the first visual impression of your website to prospective customers is something to really think about. Graphic designers in Sydney can create an attractive website design for your business that will easily give visitors the information they seek. If you are looking to develop a customised and mobile-ready website, one that emphasises branding and engagement with your customers, consider web design services from a local Sydney graphic design studio. The service and ongoing support is something you will appreciate during and after the website is live.

In business, there is no room for complacency. You have to be on the lookout for creative ways to design or redesign your website and logo, but also to consistently enhance it. This is because brand success is determined by many variables. One variable that leads to business success is your brand logo design. Having a logo design that is in tune with your business is irreplaceable. Think of hiring Sydney logo design consultants to open up new possibilities for improving graphic design in your business and in the long term brand success.

SEO Sydney

How to Choose a Trusted SEO Services Company in Sydney

Search Engine Optimisation can make or break your website promotion success as it has notable impact upon the efficacy of this process and your business advancement in general. In most cases, this depends upon the SEO strategy you choose, the techniques and tools you use and the SEO services company you deal with. The more experienced, professional and trusted it is, the higher are the chances that your business will eventually stand out from the crowd and show up on top Google search results. However, if you hire a company, the reputation of which will leave much to be desired, the result will sooner or later disappoint you. Not only that, it can do more harm then good and get your website into some serious, long-term trouble with Google, Bing and others alike.

What you should understand is that search engine optimisation is not a matter of several days or even weeks. It generally involves hard work, investment of time and effort to achieve the desired result. This is a 2-way street, where an SEO company will work closely with you and expect your involvement in the whole process for best results. With so many companies offering SEO services out there, the choice of the best one often becomes a challenge. Anyway, how can you be sure that you deal with a credible service? Mind the following tips that will help you select a professional Sydney SEO services company that will come up to your requirements and needs.

1. Take Your Time and Do Your Homework

The number of companies offering SEO services is really impressive and you cannot know, which of them is worth the investment, right from the start. Thus, it doesn’t make any sense to hire the very first team you come across online or offline, even if it seems to be a decent solution. Instead, do some research to find out as much as you can about them. Try to get recommendations from the partners you trust, look through customer reviews, check out their websites or even visit their offices in person to have a face-to-face discussion with their top managers. Feel free to ask for their portfolios to check the results of their work with previous websites. Finally, select 2-3 companies that seem to be trustworthy.

2. Discuss The Strategy

When it comes to choosing SEO services in Australia, website promotion strategy matters a lot. Companies may practice different approaches and may have their own vision of successful promotion of your project. As soon as you define the companies you would like to cooperate with, take your time to discuss their strategies and plans on how to boost your website search engine ranking. If you are aware of SEO basics, inquire about the packages they offer and the programs they use. It also makes sense to ask them to make up a search engine optimisation plan for you business. If you have time and desire, you can outsource SEO services to look for the best deals offered.

3. Analyse the Results and Make Your Choice

As soon as you have all the required information at hand, it is now time to analyse the results and make the final choice. Compare the offers, characteristics, strategies, pros and cons of companies that appeal to you to select the best Sydney SEO services studio, which will work best for your business promotion. May your choice be a successful one!

graphic design services

The way graphic design can affect promoting your business in Sydney, Australia

Small businesses encounter serious competition in the prevailing amount of niches. Australian-based companies are not an exception. With a variety of locations and multiple business areas that are in demand nowadays, being popular with customers is much more complicated than you can imagine. Whatever business niche you specialise in, get ready to develop your own strategy that needs to differ from those offered by your competitors. When it comes to making up your marketing plan, don’t overlook the importance of using Sydney graphic design services. Here is why.

1. Variety of Approaches

Whatever graphic design company in Brighton Le Sands, St George area or around Sydney in general you will work with, they will offer you multiple approaches to the development of your brand style and promotion strategy. The fact is that most of these companies will focus on the design of visual means of your company presentation. These include brochures, business cards, websites, ad banners, logos, stationery items and other products that create a visual impression upon your potential and existing clients and make your business recognisable among the competitors.

The more attractive and unique your brand style is - the higher the chances to beat niche competition are. It’s up to the graphic design studio you cooperate with to develop an effective, alluring and profitable marketing strategy that comes with that visual style.

2. Business Identity

When it comes to small business promotion and the role of graphic design companies in this process, creating a business identity is a must. Business identity, or shall we say Corporate Identity is what can make your business stand out from the crowd and includes a broad range of marketing tools (like business cards, banners, logo, website etc.). If your number one goal is to promote your business in Australia, then finding a trusted and professional graphic design studio somewhere in Sydney would probably be a good start.

The thing is that experienced graphic designers understand the importance of your business promotion and have the firsthand knowledge of the steps that have to be undertaken to maximise your chances for success. That is a reason why they won’t face problems when creating your brand identity, while focusing on the requirements and preferences of the target audience.

3. Expansion to New Local Markets

Suppose, you have just launched a new business or already own a credible company in Sydney. What will your further actions and goals be? Will you be satisfied with the current state of affairs (even if your business is already profitable)? Or you will still intend to expand your business to new local markets? The answer is obvious. What’s the sense of starting a business, if you don’t plan to expand it and reach the new markets? Being busy with the day to day of business operations would generally hold you back, but this is where the companies in Australia offering professional graphic design will come in handy.

Delegate! Seriously, we can’t suggest anything better than delegate. Experts in graphic or web design can help you achieve your objective in multiple ways, starting with the creation of advanced product designs, development of stunning marketing strategies and up to your business website SEO promotion. And they will do it a lot better than you. No offence, but this is the truth. Probably why we don’t try and tackle every task ourselves either, there are experts that we pay to do things that we are not good at. Simple. A lot would, of course, depend upon the agreement you have with the graphic designer in Sydney and the goals you plan to achieve in the long run.

startups Australia

How digital marketing specialists from Shtudio help startups in Australia

It’s never an easy undertaking to start a business. What is even harder is making your startup in Australia succeed in the long term. To steer your, say Sydney startup to the success ladder, you must endorse a repertoire of digital advertising tactics as highlighted on Some of the digital marketing tactics that can grow your Australian startup are search engine optimisation, email marketing, content marketing and pay-per-click advertising. To totally actualise the power of these marketing strategies, you need the support of digital marketing specialists to ensure your business startup succeeds. At this juncture, let us focus on how digital marketing specialists from Shtudio help start-ups in Sydney.

help stutups

1. Website design

Your Australian startup needs a professionally designed website to influence the target audience. In designing a website for your startup, digital specialists at Shtudio will:

  • Define the key purpose of your website.
  • Decide on relevant content for the website.
  • Determine suitable navigational structure.
  • Custom design and develop a website that is both functional, looks great and of course mobile friendly.
  • Test and evaluate the website plus offer ongoing support

2. Search engine optimisation (SEO)

SEO is what gives your website that organic, natural or “free” traffic from search results on Google and other search engines. SEO is one of the metrics that determine the success of your startup. A solid on-page SEO plan leads to more organic traffic for your website. Digital marketing specialists at Shtudio are experts in this field and will provide SEO services for various Sydney based startups, including:

  • Keyword research: deciding the right keywords that will give your startup enough visibility on search engines.
  • Ranking analysis: assessing where your the site appears in the natural rankings for the optimised keywords.
  • Competitor ranking analysis: analysing where your key competitor's web pages future in natural ranking results for optimised keywords.

3. Social media marketing

How can your startup benefit from social media marketing? First, you must work with a digital specialist who has a significant amount of knowledge about social media platforms. The specialist must also be very conversant with developing strategies that precisely target various social networks. Shtudio will support you in establishing your social media presence by:

  • Building and managing your startup’s social media profiles.
  • Develop appropriate and shareable content that advertises your startup brand.
  • Monitor and initiate meaningful social discussions concerning your startup and competitors using existing customers, leads and new customers.
  • Engage in frequent social campaigns and promotions and monitor their success.
  • Monitor, measure and analyse all social media initiatives to estimate social media return on investment (ROI).

4. Email marketing

This is a simple digital marketing strategy, affordable and customizable which allows you to communicate with the target audience. This is quite effective when your startup is already known to the audience because it has more user accounts than Twitter and Facebook. You need an expert to implement your email campaigns hence guarantee your startup’s email marketing success. Shtudio’s digital marketing specialists will:

  • Organically increase your email list.
  • Manage your email campaigns such as email content and calls-to-action.
  • Measure and analyse results with the aim of converting leads into actual customers.

Your startup requires a lot of investment for it to find its footing. Apart from the digital advertising tactics, you must also think about graphic design, branding and logo design when establishing your startup. Sounds like a lot of work? Actually, it is. But with the right digital specialists on your side, you can manage. Consult the Sydney based digital specialists at Shtudio to get your startup on the right track.