graphic design services

The way graphic design can affect promoting your business in Sydney, Australia

Small businesses encounter serious competition in the prevailing amount of niches. Australian-based companies are not an exception. With a variety of locations and multiple business areas that are in demand nowadays, being popular with customers is much more complicated than you can imagine. Whatever business niche you specialise in, get ready to develop your own strategy that needs to differ from those offered by your competitors. When it comes to making up your marketing plan, don’t overlook the importance of using Sydney graphic design services. Here is why.

1. Variety of Approaches

Whatever graphic design company in Brighton Le Sands, St George area or around Sydney in general you will work with, they will offer you multiple approaches to the development of your brand style and promotion strategy. The fact is that most of these companies will focus on the design of visual means of your company presentation. These include brochures, business cards, websites, ad banners, logos, stationery items and other products that create a visual impression upon your potential and existing clients and make your business recognisable among the competitors.

The more attractive and unique your brand style is - the higher the chances to beat niche competition are. It’s up to the graphic design studio you cooperate with to develop an effective, alluring and profitable marketing strategy that comes with that visual style.

2. Business Identity

When it comes to small business promotion and the role of graphic design companies in this process, creating a business identity is a must. Business identity, or shall we say Corporate Identity is what can make your business stand out from the crowd and includes a broad range of marketing tools (like business cards, banners, logo, website etc.). If your number one goal is to promote your business in Australia, then finding a trusted and professional graphic design studio somewhere in Sydney would probably be a good start.

The thing is that experienced graphic designers understand the importance of your business promotion and have the firsthand knowledge of the steps that have to be undertaken to maximise your chances for success. That is a reason why they won’t face problems when creating your brand identity, while focusing on the requirements and preferences of the target audience.

3. Expansion to New Local Markets

Suppose, you have just launched a new business or already own a credible company in Sydney. What will your further actions and goals be? Will you be satisfied with the current state of affairs (even if your business is already profitable)? Or you will still intend to expand your business to new local markets? The answer is obvious. What’s the sense of starting a business, if you don’t plan to expand it and reach the new markets? Being busy with the day to day of business operations would generally hold you back, but this is where the companies in Australia offering professional graphic design will come in handy.

Delegate! Seriously, we can’t suggest anything better than delegate. Experts in graphic or web design can help you achieve your objective in multiple ways, starting with the creation of advanced product designs, development of stunning marketing strategies and up to your business website SEO promotion. And they will do it a lot better than you. No offence, but this is the truth. Probably why we don’t try and tackle every task ourselves either, there are experts that we pay to do things that we are not good at. Simple. A lot would, of course, depend upon the agreement you have with the graphic designer in Sydney and the goals you plan to achieve in the long run.

startups Australia

How digital marketing specialists from Shtudio help startups in Australia

It’s never an easy undertaking to start a business. What is even harder is making your startup in Australia succeed in the long term. To steer your, say Sydney startup to the success ladder, you must endorse a repertoire of digital advertising tactics as highlighted on Some of the digital marketing tactics that can grow your Australian startup are search engine optimisation, email marketing, content marketing and pay-per-click advertising. To totally actualise the power of these marketing strategies, you need the support of digital marketing specialists to ensure your business startup succeeds. At this juncture, let us focus on how digital marketing specialists from Shtudio help start-ups in Sydney.

help stutups

1. Website design

Your Australian startup needs a professionally designed website to influence the target audience. In designing a website for your startup, digital specialists at Shtudio will:

  • Define the key purpose of your website.
  • Decide on relevant content for the website.
  • Determine suitable navigational structure.
  • Custom design and develop a website that is both functional, looks great and of course mobile friendly.
  • Test and evaluate the website plus offer ongoing support

2. Search engine optimisation (SEO)

SEO is what gives your website that organic, natural or “free” traffic from search results on Google and other search engines. SEO is one of the metrics that determine the success of your startup. A solid on-page SEO plan leads to more organic traffic for your website. Digital marketing specialists at Shtudio are experts in this field and will provide SEO services for various Sydney based startups, including:

  • Keyword research: deciding the right keywords that will give your startup enough visibility on search engines.
  • Ranking analysis: assessing where your the site appears in the natural rankings for the optimised keywords.
  • Competitor ranking analysis: analysing where your key competitor's web pages future in natural ranking results for optimised keywords.

3. Social media marketing

How can your startup benefit from social media marketing? First, you must work with a digital specialist who has a significant amount of knowledge about social media platforms. The specialist must also be very conversant with developing strategies that precisely target various social networks. Shtudio will support you in establishing your social media presence by:

  • Building and managing your startup’s social media profiles.
  • Develop appropriate and shareable content that advertises your startup brand.
  • Monitor and initiate meaningful social discussions concerning your startup and competitors using existing customers, leads and new customers.
  • Engage in frequent social campaigns and promotions and monitor their success.
  • Monitor, measure and analyse all social media initiatives to estimate social media return on investment (ROI).

4. Email marketing

This is a simple digital marketing strategy, affordable and customizable which allows you to communicate with the target audience. This is quite effective when your startup is already known to the audience because it has more user accounts than Twitter and Facebook. You need an expert to implement your email campaigns hence guarantee your startup’s email marketing success. Shtudio’s digital marketing specialists will:

  • Organically increase your email list.
  • Manage your email campaigns such as email content and calls-to-action.
  • Measure and analyse results with the aim of converting leads into actual customers.

Your startup requires a lot of investment for it to find its footing. Apart from the digital advertising tactics, you must also think about graphic design, branding and logo design when establishing your startup. Sounds like a lot of work? Actually, it is. But with the right digital specialists on your side, you can manage. Consult the Sydney based digital specialists at Shtudio to get your startup on the right track.