digital marketing and seo strategies

SEO is Called Integrated Digital Marketing

21st Century businesses don’t have to exist in the brick-and-mortar marketplace anymore. All a business needs now is a powerful online presence. To achieve this, digital marketers have turned to SEO, the first and most effective step in building a solid presence on the web. SEO is called integrated digital marketing for good reason.

Digital Marketing & SEO

Integrated digital marketing is a necessity for any business wanting to succeed in today’s online market. And while this integrated approach does involve many important factors like web development and design, social media presence, and paid advertising; SEO is still the foundation of any digital marketing strategy.

Digital marketing is concerned about getting people’s attention enough to get them through the door and, hopefully, get them to buy. SEO pretty much does the same. SEO helps a website rank higher in SERP (Search Engine Results Pages); therefore, getting people’s attention. Getting them through the “door”, and, hopefully straight through checkout.

Digital Marketing & SEO are so intertwined that they complement each other and one cannot work without the other.

common job of SEO and digital marketing

SEO is called Integrated Digital Marketing, because:

  • Location, Location, Location

Marketing works best if the business is in a prime location. Pre-internet businesses owners fought for the best spot to sell. Now, online businesses are fighting over prime digital real estate. SEO makes this happen; ensuring the highest possible ranking in SERP.

Location is key. After all, potential customers don’t search for something online and go to Page 7 of the results. That would the equivalent of a sane person wandering into a strange, unmarked, and dark alley; and hoping for the best.

  • Street Cred

Appearing on the first page of search results has been shown to increase a brand’s credibility and profile. Users have a tendency to trust websites on the first page of search results and be wary of those appearing in later pages.

  • Increased Conversion

Increased traffic means more chances of sales. Additionally, people love to buy but hate being sold. With SEO, potential customers come to a business’ website because they are interested. The business is not coming to the customer’s home or bothering them with coupons, ads, and offers.

  • Brand Recognition

The higher a website’s position is on the results page, the more views and clicks it gets. Even if the views don’t convert to sales; the brand still gets seen and over time, gets recognized.

  • Valuable Insight

SEO allows business to track their visitor’s browsing habits which can help them with adapt and adjust advertising strategies. SEO is called integrated digital marketing precisely because it informs a business’ marketing strategy from preparation to execution to evaluation; and so on.

Creating a Digital Marketing & SEO Strategy

An effective SEO strategy is crucial to a business’ success. Here are factors that businesses need to look at to come up with a winning SEO Strategy.

  • The Target Market - It’s not just about getting as many people into the business’ virtual doors; it’s about attracting “high-value potential customers who are interested in what the business offers.”

  • Go Mobile - A mobile-optimized website is necessary for a brand to have to rank well in SERP because people use smartphones and mobile devices more than traditional computers.

  • Go Places - Google is not the only search engine available. Ensure the website also ranks well on other search engine platforms like Yahoo, Bing, etc.

  • Shift Focus - Searcher habits, including keywords they search, have changed drastically in recent years. So, instead of focusing on keywords that get viewers, use keywords and phrases that target the right people.

Nowadays, traditional marketing strategies rarely work. The 21st Century marketplace is all about ensuring users get a comprehensive online experience. SEO has proven and continues to be one of the best most cost-effective marketing strategies for businesses that operate online. So much so, that SEO is called integrated digital marketing.


web design for security

Design for Security

So much of life now happens online. Technology has helped humans communicate, collaborate, do business, buy stuff, and build relationships online. That is why it is important, now more than ever, for web designers to design for security. Here is something everyone must know: those who design websites are just one step ahead of the hackers at all times.

They work hard, so important user information doesn’t wind up in the hands of weirdos (no offense guys, please don’t hack us) in basements who can use pictures of people’s food, bank account, another sensitive data for nefarious purposes.

A Culture of “Meh”

Here’s a fun fact: No one really truly cares about security.

Take passwords, for example. No matter how many times a web expert emphasizes the importance of a strong password, the average person would always say. “I get it. I understand how important this is. But I’m still not gonna do it, because it seems hard and I’ll forget it.”

In a website project, web design and usability always trump security. “The website needs to look amazing. It needs to be easy to use. And if you have time and you’re sure it won’t compromise design and usability, thrown in some security, as well.”

Users have become complacent and uninterested when it comes to online security. But that’s okay; it’s the web designers who must bear the burden of coming up with a strong security strategy and put appropriate safeguards in place. They must not only design for aesthetics and usability; they must design for security, as well.

the importance of web design security

Web Design Myth

Can it be done? Can a designer put web design, web design usability, and security in the same priority bucket?

Sure. They don’t have to be mutually exclusive.

A secure website does not have to be ugly and difficult to use and a good-looking and easy-to-use website does not have to be less secure. Most of it happens behind the scenes in any case. In fact, nowadays, it’s all about giving users an excellent online experience AND making sure their data is secure.

Okay, But How?

Users don’t think about security much but it is pretty fundamental to their lives. It can protect the things most important to people like financial and credit card information, medical records, classified information, passwords to social media accounts, and, to some, pictures of their salads.

So how can web design experts design for security and do it from the perspective of the end users? Here are some suggestions.  

  1. Make security easy. 
  2. Set objectives upfront.  
  3. Test. Test. Test.
  4. Empathize with users.

Make Security Easy

Today, because everything is within reach in just a few clicks, people tend to move away from anything difficult. Web designers who design for security (and do so successfully) don’t build barriers. Instead, they build better pathways. Here are some suggestions: 

  • Secure by default. Put in the appropriate safeguards in place without making the users do anything. Something as simple as an HTTPS (get an SSL certificate) 
  • Make security a part of the process. For instance, ask the users to perform security actions such as setting up multi-factor authentication during the sign-up process. Don’t bank on them doing it a later time because they won’t.  
  • Don’t obstruct; enable. If a user sees 10 consecutive security warnings, chances are, they will become desensitized to them to the point of completely ignoring them. These obstructions don’t make the users more adept at security; they make the users find ways around security measures.

Enable users to complete security actions with the least amount of work and effort and they will follow through.

security sertificate

Set Objectives Upfront

The strain between security and web design usability happen when goals are not set on the outset. Different websites have different users; and therefore, different level and type of security needs.

There is no one magical security solution that fits everyone’s needs. Coming up with a customized solution based on the website’s users’ needs is necessary. And more so, the CMS used often require different approaches.

To do this, the business or website owner must know: 

  • who their users are, and; 
  • what their users’ goals and intentions are for interacting with the website.

Are the users here to: 

  • buy products? 
  • set up an account?  
  • sign up to receive information?
  • simply get information?

Understanding who the users are and their intentions will help the web design expert to prepare a security strategy that responds strongly to their needs and objectives.

Test. Test. Test.

There is no better group to test the website on than the target audience themselves. Presenting the target user with the prototype and observing how they react and interact with it is the best way to see how well or poorly the website does. It’s also the best time to identify gaps, opportunities for improvement, and potential security vulnerabilities.

Testing with the actual users can help the business owner or web developer prevent full-pledge security breaches before launching the site.

Empathize with users

Sometimes, in the search for the perfect, most aesthetically-pleasing, most easy-to-use, most secure website, business owners and web developers forget that it’s all about the user.

The user’s expectations and experience will determine if a system is secure or not. Besides understanding the user’s intent, developers must also find out how users expect the system to work.

They can do this by: 

  • Observing the user’s experience. Sit in during interviews and tests with customers 
  • Make security easy. Instead of building barriers, create better pathways. 

Always look at the design, the usability, and security from the customer’s perspective.

Design for Security: In Conclusion

Security is one of the most fundamental needs of human beings. People invest in many security measures like guards and security systems for their homes; and other safeguards for other day-to-day transactions.

As more and more of life’s processes and transactions are performed online; web developers also need to establish clear and easy security processes to ensure that users and their information don’t wind up in the hands of those who would do them harm.


graphic design for business

Good Graphic Design Can Help Your Business

Milton Glaser, one of the US’s most celebrated graphic designers, said, “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” Roughly translated, bad design will do more damage to a business while good graphic design can help your business soar to the hall of fame of iconic images.

Take brands like Apple, Disney, and Mercedes Benz. Their graphic design has, over time, become synonymous with quality, innovation, and credibility. This ultimately leads to trust which will, in turn, lead to profit.

The Importance of Graphic Design

Graphic design, nowadays, has become a basic requirement for any business who wishes to build a brand identity. This can be seen in logos, websites, brochures, packaging, signage, branding, and many others.

Graphic design, done right, plays a big role in the brand’s ability to succeed.

  1. EFFECTIVE COMMUNICATION. A brand’s graphic design - for instance, it’s logo - communicates the company’s message to their audience effectively. It does this by using specific design elements to evoke an intended emotion. It’s something that transcends languages and cultures.

  2. BRAND RECOGNITION. When people see an image that “wows”; they will be reminded of the brand behind that logo; thereby establishing that brand’s name in the market.

  3. FAITH. Good aesthetic value makes consumers confident about the brand. Good graphic design appeal to senses and makes people subconsciously trust that brand. They will have faith in the services and products that brand offers.

graphic design for branding business

How Good Graphic Design Can Help Your Business

  1. THE WOW FACTOR. You have about 3 seconds to make a killer first impression. A design that wows will make customers say, “This firm is sleek, innovative, creative, and dependable. I want to do business with them.”

  2. A WISE INVESTMENT. Studies show that companies that invested heavily in design did significantly better than those who didn’t. In fact, a study by The Design Council showed that for every $100 spent investing in design; a business gained $225.

  3. GAIN ACCEPTANCE. Poorly designed websites with busy layouts, boring design, pop up ads, and slow-loading media are often rejected rapidly. More than 90% of people rejected sites because of design-related issues.

  4. REMAIN CONSISTENT. A good and professionally-made graphic design will help keep the branding consistent. Consistency matters. In a study by Malcolm Gladwell, any slight inconsistency will change how people perceive the brand. If Apple suddenly changes its logo’s color to yellow; ugh, suddenly, it doesn’t seem so sleek anymore.

  5. BE REMARKABLE. Anyone serious about building a brand would rather be caught dead than be caught using clip art and stock photos. A good graphic design will set a business apart from others. No matter how similar one company is from a hundred others; when it comes down to the wire, people will always go for the most aesthetically pleasing option.

Ready to Start Branding?

Investing in graphic design is one of the best decisions a business can make. Here are some of the things to consider before hiring a design agency.

  1. BODY OF WORK. Review their portfolios and previous work to see if they can match the vision of the brand.

  2. PRESENCE. Social media activity and presence are very promising signs that the agency is confident and communicative.

  3. UNDERSTANDING. A graphic design agency should understand the business well enough to know who the target audience is and how to communicate the brand’s story, mission, and promise to them.

  4. COST. Sydney graphic design services range anywhere from a few hundred to a few thousand dollars depending on the scope of work. Nevertheless, it is a necessary investment so don’t skimp out.

It’s more than a just good investment that pays for itself many times over. Good graphic design can help your business in truly amazing ways.


positive customer reviews

Best Working Strategies to Promote Your Brand by Using Positive Customer Reviews

Pay attention, business owners! Studies show that 7 out of 10 customers rely on previous customers’ experiences before doing business with a company. Can positive testimonials from previous customers really drive businesses? If so, how does it work? What are the best working strategies to promote your brand by using positive customer reviews?

The Importance of Raving Fans

A raving fan is a company’s best friend, advocate, cheerleader; someone who will narrate a company’s story in its most positive light. And they are as effective a marketer as any ads out there. In fact:

  • 70% of people say that reading a positive review of a local business’ website makes them trust that business. (Source: Moresocialsuccesspartners.com)

  • 90% of people read customer reviews to determine a business’ quality. (Source: Brightlocal.com)

  • 88% of people trust customer reviews as much as recommendations made by personal connections. (Source: Mdgadvertising.com)

  • People spend more on companies that have excellent reviews on their websites.

Best Working Strategies to Promote Your Brand by Using Positive Customer Reviews

tolls for positive customer reviews

  1. Make it easy for customers to leave a review.

It should be quick and easy for customers to leave a review so it doesn’t feel like a burden to them. Positive reviews are great for attracting new customers and negative ones are great to show current and potential customers that the business may not be perfect but, by golly, they can solve problems. Whether the review is positive or negative - they should be able to do it quickly and with just a few clicks.

  1. Use customer reviews to build a reputation.

By displaying the best, glowing, and unaltered customer reviews prominently on your website; businesses can lure potential customers to buy from them. Another effective strategy is, with the customer’s approval, leaving the customer’s name and photo alongside the comment. It adds authenticity and credibility.

  1. Make raving fans brand ambassadors.

Creating new content will be easy with brand ambassadors. Inviting prominent customers to add content to your blog as guest writers or take over the brand’s social media account for a day is a great idea. They will bring in their own viewers on top, boosting site traffic and show potential customers how innovative and totally awesome the business is.

  1. Stay current.

Check review sites daily or several times a day to make sure no review is left unread and/or unanswered. Respond to reviews, positive or negative, within 24 hours to show customers that the company and its employees care about them.

  1. Use SEO optimization services.

A high rank in search engines is a review in itself. Why? SEO brings a website to the top of search results organically based on many factors including psychology, culture, social media landscape, web design, and development, content, products, etc. This means websites with a higher search ranking usually are the customer-centric businesses and those that provide value.

Getting SEO services can help improve the website’s rankings and attract more traffic and potential customers to a company. SEO optimization services can be added costs but it’s worth it. Think of the cost of SEO services as an important investment.

Obviously, positive reviews can do wonders for a brand and businesses must use this golden opportunity to encourage satisfied customers to share their good experiences online. These best working strategies to promote your brand by using positive customer reviews will help any company gain new customers and inspire loyalty among existing ones.


trends of web design

The Hottest Trends of Web Design in 2019

While explaining designing and developing websites to a group of uninterested high school students, a friend joked, “Web design is nothing but fashion for nerds.” It didn’t seem like the best metaphor to use but she’s right. In fashion, as in web design, styles come and go; and they do so fast. A website that looks on fleek today may seem garish and old in just a few months. So, as 2018 draws to a close, it’s high time to talk about the hottest trends of web design in 2019

Why Bother with Web Design Trends?

Well, for starters, everything happens on the web today. Doing things physically and in real life is not the consumers’ first option anymore; probably not even the second. Nowadays, everyone does everything - learning, communicating, sharing, shopping, etc. - online. 

Companies know that their website is their existing and potential customers’ first point of contact with them. They understand that they must establish and maintain their presence via a working website. However, it’s not just about functionality. Just like businesses dress up their physical stores; they should dress up their website to make it attractive enough to lure people in, and innovative and convenient enough to keep them in. 

The Hottest Trends of Web Design in 2019

Web design trends have shifted faster and more frequently, compared to its print forefathers and any other kinds of media.

hottest trends of web design 

Here are the top web design trends:

  1. Video Backgrounds. Videos are attention-getting, informative, convenient, sleek, modern, and compelling. Videos help brands convey information quickly, explain complex messages simply, and catch and keep the audience's attention. Short, muted, and high-quality videos can make a brand. 
  2. Shapes. Shapes are great at catching babies’, and apparently everyone else’s, attention. Geometric, brightly-colored shapes are interesting and engaging. They also load quicker, helps establish structure, and evoke certain emotions. 
  3. Minimalist Design, Special Fonts. The combination of clean, simple, minimalist design with unique and beautifully-arranged fonts has been proven to be more appealing to users. They also work great on mobile devices, making it easy for people to use. We’ll also be seeing more Serif fonts on the web, something that was mainly used in print previously.  
  4. Speed. No matter how beautiful the website is; if it doesn’t load in 3 seconds, people are going to walk away. People have short attention spans so get rid of data-heavy large photos, long videos, and Javascript. Smart web designers design with speed in mind. This includes going from one page to the next, conducting transactions, etc.  
  5. Mobile First Access. More people access websites through the smart-phones and other hand-held devices instead of desktops. That means designers are now taking a mobile-first design approach, designing the site for mobile use before creating a desktop-friendly version. Not exactly a new trend, but an ongoing trend nonetheless.

Benefits of Hiring a Web Design Services Team

Experts predict that in 2019, websites will be more user experience-centered; from the moment their attention is caught with vibrant colors to the ease and speed of the transactions they perform.

Paying for web design services will not only deliver a professional-looking and high-quality website; they also provide the following benefits.

  • The 2 Ts. Professionals live and breathe web design which makes them the master of web trends and techniques. They know their stuff.
  • Bespoke Solutions. Professional designers can customize the site to incorporate the brand’s mission and values with the latest trends and styles seamlessly.
  • The 3rd T. Expert web designers can not only make the site look good; they can make it function really well, making the user’s experience exceptional.

The business wishing to stay competitive in today’s a fast-changing market must have a professional website. Without fresh and current style and function; a brand risks losing potential customers (who are bored at the mere sight of the website) and existing customers who feel the company cannot innovate.

In fashion, you need to stay fresh and updated if you have any chance of making a good impression. In web design, you also need to stay current and on trend. Using this hottest trends of web design in 2019 list will help you make crucial improvements that can affect the reputation and success of a brand’s website.


CMS website development for everyone

CMS Website Development

Times are changing. Gone are the days when the first option for consumers is going out of the house and doing stuff physically. Now, people shop, connect, share, learn, and do many other things online. Most people establish and maintain their presence online. In the same way, organizations must establish and maintain their presence via a working website. Every company must have one. But alas, most people have no coding experience and would bleed to death at the mere mention of HTML, CSS, YAML, and other scary-sounding acronyms. That's what CMS Website Development is for. No technical skills; no problem.

Behold! A New Technology in Website Development

Hand-coded HTML websites, like wishing friends a happy birthday in out-loud words, are a thing of the past. Now, all anyone needs is a CMS or Content Management System.

A CMS provides a hassle-free way to manage your website. With a CMS, you should be able to:

  • add and edit texts and content
  • upload photos and other media
  • manage and share content, user accounts, files, etc.
  • view statistics and analytics
  • integrate other required business processes
  • provide a gateway to the organization's other pages (i.e. social media)

With a CMS, creating a website or a webpage, or uploading and sharing files shouldn't take more than just a few minutes. CMS makes the job easy, simplifies processes, and increases efficiency across teams and organizations.

Choosing a CMS for Website Development

CMSs have changed the face of website creation and development. The website development process used to be reserved for a chosen few. Today, however, websites are popping up by the millions because of CMS's convenience, accessibility, and functionality.

 

simple cms web development to use

How does one choose the right CMS from the myriad of Open Source ones on the web? Here are some of the most important things to look for in a website development CMS.

  1. Installation - Can it be installed and set up quickly and easily, even without the IT Guy's help?
  2. Interface - "Bigger is better" does not apply to CMS, especially to those without the necessary skills or experience to use the fancy features, extensions, and plug-ins. Novices should pick a CMS that is easy to use with a simple admin interface. Otherwise, all that paid-for fanciness will go to waste. 
  3. Functionality - Choosing a CMS is like choosing a house or apartment. The selection should be purely based on needs. Additionally, a CMS must offer the extensions and plugins that the company needs to conduct business transactions.
  4. Style - Ease of use doesn't mean bland. A CMS with an easy-to-modify template will give the user the ability to insert their personal style into the website with ease.
  5. Community - As in life, a community is very important in CMS. A CMS's users are the best source of information on its functionality, hacks, and hiccups. Support from the community is invaluable when it comes to resolving issues and learning the ins and outs quickly. 
  6. Recommendations – What do you know, really? Ask the experts, do some research. If your developer works with Wordpress, but you’ve read somewhere that Magento or Drupal is the way to go, you should probably make sure your developer is proficient at whatever CMS you end up choosing.

CMS Website Development: Other Things to Remember

  • A user-friendly CMS is always better than a geek-friendly one.
  • Just because CMS is established with a huge following does not mean it's right for a particular organization. Research is essential.
  • Switching between CMSs don't cost much. If a CMS doesn't fit the company's evolving needs; there's no shame in redesigning with a better system.
  • While CMS is a great tool for creating a powerful website; it still comes down to personal preferences and working with a reputable development team that can be trusted to deliver what the organization needs.

So much of life today is conducted over the internet. Important transactions and even non-important ones are now done online. That's why for businesses, building and maintaining an excellent online presence is of utmost importance. CMS Website Development helps companies achieve these and more by allowing companies and individuals drive and conduct business online hassle-free; easing them into the 21st Century.


what is seo services for a website promotion

What is SEO Services?

SEO or Search Engine Optimization may sound intimidating to the untrained ear. It's complicated, complex, and its nitty-gritty can bring even the bravest non-geek to tears. However, SEO is as important as building as a beautiful website. What is SEO, what is SEO services, what are its benefits, and how does an organization get SEOed? Keep reading and find out.

SEO 101

Every organization needs SEO. In a nutshell, SEO optimizes a website to ensure the following:

  1. Better Search Engine Ranking - SEO can help place the website on the highest-ranking organic placement in search results page. This leads to increased website traffic.
  2. Increased Website Traffic - People never go beyond the first page of search results, definitely never (ever!) past the second. Sites on the first page get more exposure, more views, and more leads which has a huge potential for sales.

 

website promotion or what is seo services

What is SEO Services?

This cannot be stressed enough. Every business needs SEO. The job is usually outsourced to a service provider; unless they want to DIY it and spend a few years learning everything one needs to know to optimize a website for search engines. For those who want to get back to business, literally and figuratively, there are many cost-effective SEO services out there to take care of the company's needs, SEO-wise, that is.

Most providers offer a wide variety of SEO-related services such as the following:

  • Website Needs Analysis - Evaluating the website's current SEO is usually the first task. Once the strengths and weaknesses are identified; they can then come up with a better SEO strategy.
  • Strategic Planning - After the site audit, the provider will take the data gathered to develop a bespoke plan for the website. This includes keyword and keyphrase optimization and other actions that will help the website rank higher.
  • Tools Set Up - The provider will identify the tools, programs, and systems to achieve the goals set in the strategic planning phase.
  • Optimization - Once the tools are in place, the provider can then execute the optimization plan and monitor the results.
  • Tracking - SEO is not a one-off process. It requires constant tracking and analysis, as well as keeping up-to-date with any changes in the world of SEO.
  • Other Services - SEO companies offer other services like technical SEO audits, optimization of certain pages, robots, sitemaps, and many others.

 

Advantages of Using Corporate SEO Services

The cost of SEO services is justified by the numerous benefits they offer. Here are some of the benefits of utilizing corporate SEO services.

  1. Specialized Experience - SEO Service providers know what they're doing. They have insider info to get the website to rank well and improve website traffic. It is also the home of experts on different aspects of optimization. When in doubt; call the pros. They know what to do.
  2. Tools of the Trade - SEO service providers have access to all the latest and best SEO tools, programs, and systems. They also provide tracking an analysis every step of the campaign. All of those tools are quite pricey if you were to use them yourself to monitor just one website.

 

Get SEOed!

How does an organization get search engine-optimized? Finding an SEO service provider is key. Here are some of the things to consider when selecting an SEO service provider:

  • Portfolio - Look at the company's past projects, case studies, and client feedback. Also, look at the professionals working for the company. What is their expertise? Qualifications?
  • All-in-One - Look for a provider who does all their SEO work in-house and not outsources their jobs to some geek in a basement somewhere. Businesses need to know who's working on their website to ensure work quality, accountability, and security.
  • Offers - Do they offer strategies that are customized to their clients' unique needs?
  • Black or White - As a general (and common sense) rule, choose ethical SEO services over dodgy ones. No legitimate business would want to be associated with shady hackers.
  • What is SEO Services? It's a nifty and totally-worth-it investment every organization needs to make. The benefits of SEO and making sure it is done right by professionals can be seen in many ways. It will be the best use of a company's marketing money. Get SEOed today!

ecommerce-web-development

How to Develop an E-commerce Website

If given a choice between buying stuff online and shopping the old-fashioned way, the modern customer will say they prefer — both. Shoppers today want some digital with their physical, and vice versa. Because the customer is always right, businesses can do little but comply. So consumers can have their cake, and they can eat it. And they can do all of that without ever having to think about how to develop an ecommerce website that lets them shop online.

But that’s what business owners and managers are for. Even small businesses and the people who own them need to take their online presence seriously and provide their customers with a decent online shopping experience. Lucky for them, it’s never been easier to develop an e-commerce website than it is now.

Do Not Go Blindly into Ecommerce Website Development

A good business owner will have plenty of things figured out before the actual development of the website starts. An online business is still a business, after all, and it needs to do all the things other businesses do:

  • Register as a business entity;
  • Decide on the line of products it will sell;
  • Figure out a catchy name;
  • Think about branding at least a little bit.

These things will matter a lot for the success of the ecommerce website. Businesses that don’t register as real businesses and sell stuff online are running the risk of potential legal troubles. Businesses that don’t focus on a certain type of product waste their energy trying to sell everything to everyone. So the work on the website needs to start before the actual development.

Ecommerce Website Development Key Choices

Two of the most basic decisions future ecommerce website owners need to make is the domain name they’ll use, and who is going to host the website.

The domain name doesn’t have to be the same as the name of the business. It doesn’t have to be the same as the name of the website. But it helps a business if it doesn’t make it too hard for the customers to remember it. So all the names should at the very least be easy to remember together.

The hosting is a serious decision. Good hosting providers can make it incredibly easy for small business owners to develop an e-commerce website. They can have dedicated WordPress hosting, for example, which makes WordPress website development easier. And the only thing that’s separating a WordPress website from an online store is a WooCommerce website plugin. For DIY store developers, this is probably the way to go.

DIY vs Hiring a Website Development Company

This is a good point for a small business owner to ask themselves a simple question: do I want to figure out how to develop an ecommerce website on my own? Or do I want someone else to take care of everything for me?

The truth of the matter is that it’s incredibly easy to find a professional ecommerce website development company. It might not be too hard to find a good one, even, regardless of the location. It’s as easy to find a great website development company in Sydney as it is to find one in Perth, or Brisbane.

And it’s also possible to find good service at a reasonable price. DIY like Wix or Squarespace can be cheaper, though, unless the resulting website ends up destroying the business. And that happens. Either way, this is the time to make the choice.

Website Development Basics

Business owners who decide to build their own WooCommerce website will probably want to stick with easy-to-use website builders. Still, they will need to sort out the product images, as well as the website copy. That work is neither easy nor irrelevant, and it can be time-consuming. Especially when compared to using ecommerce website development services for WordPress WooCommerce development.

Website builders make it easier by letting users choose things like themes and by making it easy to rearrange things on the visual side. The business owner will still need to set up a payment getaway if they expect to earn some money. But then again, the website builder can take care of that for them, too.

Choosing a shipping partner and beefing up security are the two final concerns. The shipping partners might wary from one region to another, and they might have different prices. Finding a reliable one might require some researching online, but it’s effort well spent.

For the security, the very basic thing business owners can do is install an SSL certificate. Not only will it make the website more secure, it will also keep the business in Google’s good grace. And that’s what all websites (and humans) should be striving to.

And that’s about it. Once they’ve done with these steps, business owners will have a functional ecommerce website they can use to sell their wares to people all across the globe. Of course, the real work starts when they have to figure out how to get those people from all across the globe to visit their store. But hey, they managed to build their own website. They’ll figure the rest out.